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Predict, anticipate, and deliver engaging retail shopper experiences

Grow your customer base and increase profits by moving to a single, real-time retail platform that can help you gain insights into customer behaviour; anticipate demand; manage inventory; and deliver personalised, omnichannel offers and services – wherever your customers choose to engage.

Prepare to win in a digital world where technology is rewriting the rules of retail

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The retail business is changing and leading retailers are finding that they need to act in the moment to harness opportunities for profitable growth. Learn how you can run live and in the moment by taking control of your digital transformation and reimagining everything from business models to shopper engagement.

Get the facts

of the retailers in the Forbes Global 2000 are SAP customers.


year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Find retail software tailored to your needs

Harness real-time customer and point-of-sale (POS) insights, reach shoppers across any channel, and get the visibility you need to optimise everything from merchandising to your supply chain with retail management and omnichannel software from SAP.

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.

What are leading analysts saying about SAP?

See how retail companies are succeeding with SAP

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20% fewer steps in order processing with SAP HANA

Hear how Lidl uses a sustainable, stable platform to optimise end-to-end processes and develop innovative ways to serve customers.

20x faster campaigns with SAP Hybris Marketing

See how Home Shopping Europe GmbH (HSE24) runs more focused campaigns by enabling marketers to quickly analyse customer data.

40x faster dunning run performance with SAP HANA

Find out how Zalando handles 10 times the financial transaction volume to remain Europe’s leading online fashion platform.

Embrace the future of retail with innovation

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Retail analytics are shaping the industry

Advanced analytics are a vital aspect of the retail industry. Companies that embrace analytics solutions see benefits that all lead to one result – increased profits.  

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Use the Internet of Things to build better relationships with your customers

Find out how new Internet of Things (IoT) technology can help you deliver the intimacy and immediacy that consumers demand. Watch the video, and then download the IDC whitepaper for more information. 

Get fresh perspectives from retail experts

Communities and Events

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NRF 2018

Preview what SAP has in store at the retail industry’s premier event. At NRF 2018, Retail’s Big Show, we will demonstrate that the future of retail is now. Join us in NYC January 14-16 to see showcases, experience areas, and customer presentations, and get a first-hand feel for the future of retail.

Retail Community

Visit our vibrant community for learning, sharing, and collaborating across all things retail. Join the conversation on how SAP is innovating across the retail portfolio of products to address consumer trends and meet retailer needs.

SAP Future of Food Forum

Join experts from food retail, consumer products, and SAP to explore the future of food through innovations in the mobile customer experience, food personalisation, sustainable food chain management, omnichannel commerce, and more.

Manage your retail business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your retail business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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