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Customer Stories

See how customers are using SAP products, services, and technology

Rainforest Connection

Find out how this non-profit tech start-up is streaming audio from the rainforest, including the sounds of logging trucks and chainsaws, to stop deforestation – and even predict it.


AstraZeneca has 30 pharmaceutical manufacturing sites around the world. See how they’re using SAP to gain real-time visibility into production and ensure patients get their medicines on time.


Goodwill changes lives by helping put people back to work. See how SAP Business ByDesign allows them to boost productivity, control costs, and put savings back into the communities they serve.

Avocados from Mexico

See how SAP technology gives this savvy marketing company quick access to the right data and insights to grow their business – and the popularity of Mexican avocados in the U.S.  

Gustave Roussy

Gustave Roussy treats one thousand new cancer patients every month. With SAP, the centre can aggregate and extract clinical research data that helps them improve life-saving therapies and outcomes.


Hear how this world-famous candy bar company uses SAP to get visibility into their 80 brands in order to make fast, evidence-based decisions to help them run better.  


Missguided makes exciting fast fashion for girls and young women to look and feel confident. SAP helped them digitise their entire supply chain and financials to expand their business and deliver fast fashion to even more of their customers.

Habesha Breweries

This local brewer needed to compete in the global marketplace. With SAP, Habesha now has the ability to capture orders anywhere, anytime, with mobile and GPS technology, enabling them to reach their customers wherever they are.


Stara’s smart, sensor-equipped tractors help farmers use real-time information to produce more food with less resources. Learn more about Stara – and their mission to eradicate world hunger.


To help them achieve their goal of eliminating world hunger by 2030, Welthungerhilfe uses SAP SuccessFactors to bring the right people together at the right time and place.


Shell is focused on meeting the energy demands of the future in innovative, sustainable, and carbon-responsible ways. Hear how they’re using SAP digital technologies to power progress.

Elephants, Rhinos & People

Learn how Elephants, Rhinos & People (ERP) is protecting endangered wildlife using satellite tracking technology, drones that deter poachers, and a strategy based on poverty alleviation.

Search for customers like you

SAP has more than 437,000 customers in 190 countries. Search for stories and videos by industry, solution, region, topic, or business size to find out how companies like yours are using our software and technology.

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