Benelux Management Team

Bart Van der Biest is the Managing Director of SAP Benelux, responsible for leading SAP’s operations and strategic direction across Belgium, the Netherlands, and Luxembourg. With more than 20 years at SAP, Bart has held several key leadership roles — including Sales Director Enterprise Segment Belux, Head of Strategic Customer Program EMEA North, and COO of SAP Netherlands.

Bart is focused on strengthening SAP’s growth strategy in the Benelux through innovation and digitalization. Key priorities include RISE with SAP, an integrated suite of solutions, services, and cloud infrastructure for digital transformation. His strategy has further evolved into a “Suite First, AI First” approach, in which artificial intelligence is seamlessly embedded into ERP, Finance, HR, sales, and procurement processes. In addition, he advocates building a solid data foundation by harmonizing both SAP and non-SAP data through the SAP Business Data Cloud, while emphasizing the importance of ethical compliance in AI applications.

Veerle Van Puijenbroeck is the Country Manager for SAP BeLux.

Previously serving as Chief Business Officer (CBO) and Head of Market Development and Advisory for Benelux, Veerle brings a strong background in sales leadership, market development and key account management. She is known for driving strategic execution, building high‑performing teams, and fostering long‑term customer partnerships.  With a strong focus on innovation, collaboration and customer value, Veerle plays a key role in shaping SAP’s strategy and growth across Belgium and Luxembourg, working closely with customers, partners and the wider ecosystem.

Beyond her professional role, Veerle is actively involved in community initiatives, including her participation in the #1000kmTegenKanker cycling campaign.

Bart Doomen is the Country Manager of SAP Netherlands.

With over 10 years of experience at SAP, Bart brings deep industry knowledge and strong commercial leadership to the role. Most recently serving as Chief Business Officer (CBO), and previously as Head of Industries, he is known for his structured and pragmatic approach, combined with a strong passion for customer success. 

Bart has a proven track record of building and leading high‑performing sales and leadership teams, as well as delivering on SAP’s growth ambitions in the Dutch market.

As Country Manager, Bart is responsible for driving SAP’s vision and strategy in The Netherlands, orchestrating teams across the customer value journey, and strengthening relationships with customers, partners and the wider ecosystem to accelerate sustainable growth.

Jimmy Van Geit is Head of Services for SAP Belgium and Luxembourg.

He leads SAP’s professional services organization in the region, ensuring successful solution delivery and driving customer value through expertise and execution.

With over 20 years of experience in senior delivery and service line management roles, Jimmy brings deep consulting know-how and a strong focus on customer success.

Wessel is Marketing Director Benelux at SAP. In this role, he leads the Benelux marketing strategy to strengthen SAP’s brand and drive customer engagement across the Benelux market. With more than a decade of experience at SAP, he has built a strong track record in developing innovative, data-driven marketing programs.

With expertise spanning global campaigns, regional strategy, digital marketing, and local field marketing, Wessel is committed to building meaningful connections between SAP, its partners, and customers—helping organizations understand how SAP technology can enable their digital transformation.

Koen Du Rang is Benelux Corporate Head. With more than 10 years of experience at SAP, Koen is responsible for driving sustained growth and innovation for customers across the Benelux region within the midmarket segment.

In this role, he focuses on strengthening long-term customer relationships, accelerating digital transformation, and supporting businesses as they scale in an increasingly complex market environment. Leveraging his deep expertise in SAP’s portfolio and ecosystem, Koen delivers tailored SAP solutions to the SME market, enabling organizations to improve efficiency, foster innovation, and achieve sustainable growth in the fastest-growing market segment.

Alf Janssen is Chief Partner Officer at SAP Benelux, responsible for driving the growth and expansion of SAP’s partner ecosystem with global service partners, resellers, advisory firms, software partners and hyperscalers.

Over the past 20+ years at SAP, he has held a variety of senior leadership roles, from Global Account Director to Sales Director Strategic Accounts, building and strengthening relationships with leading companies such as Shell, Unilever, Philips, Heineken and ASML. His experience spans global strategy, sales leadership, and alliance management, always focused on creating value for customers and partners.

With a strong track record in fostering collaboration and innovation, Alf is committed to accelerating SAP’s cloud business and helping organizations succeed in their digital transformation journeys.

 

Lidewij van den Eerenbeemt serves as Head of People & Culture at SAP Netherlands, where she leads the People & Culture agenda across the organization .

A multidisciplinary HR professional, she brings over a decade of experience within SAP across multiple EMEA markets—including roles as an HR Business Partner—driving employee engagement, culture change, and talent strategies. Lidewij advocates for inclusive leadership and meaningful workplace experiences, actively contributing to initiatives like SAP’s global People Experience Day,

Katelijne Leemans is the Chief Financial Officer of SAP Belgium and Luxembourg.

With nearly 30 years of experience at SAP, Katelijne has built deep expertise in leading business and IT transformation initiatives for large Belgian organizations across industries including financial services, telecommunications and the public sector. She is particularly recognized for her work in business process management, helping organizations optimize their processes and design value‑driven transformation roadmaps.

Roel Wijntjes has been appointed Chief Financial Officer (CFO) for SAP Netherlands. Having joined SAP in January 2007, he has held multiple senior finance roles, most recently as Commercial Support Director for both the Netherlands and Belux region.

With deep expertise in finance, controlling, and commercial strategy, Roel leads SAP’s financial vision and execution in the Dutch market .