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Deliver personalised mobility at scale and as a service through a customer-centric ecosystem using SAP solutions for the automotive industry.

Introducing industry cloud solutions

See how industry cloud solutions from SAP can help you run an Intelligent Enterprise and deliver value.

Explore the impact of the coronavirus pandemic on automotive

Create opportunity with new business models built on innovative technology

The mobility landscape is evolving from the impact of connected, autonomous, shared, and electrified (CASE) mega-trends. Vehicles must become platforms for mobility services, delivering amazing customer experiences.

See how customers are succeeding with SAP

SAP Road Map for Automotive

Support the automotive value chain with intelligent solutions and integrated, automated processes that are transparent and connected to the real world, delivering a superior customer experience.

Current release highlights

  • Integration of demand-driven planning with material requirements planning (MRP)
  • Machine learning for demand management and forecasting
  • Advanced data models for electric vehicles, charging equipment, and renting assets
  • Embedded machine learning and conversational AI bots within service and support processes 

Upcoming innovations

  • Intelligent product design collaboration and embedded software in bill-of-material processes
  • Predictive MRP with interactive capabilities to forecast capacity and component demand
  • Intelligent selling scenarios with AI and machine learning and further experience management marketing integration 
  • Application of machine learning and data science to moving asset data, such as routes and locations

Future plans

  • Enhance shop floor visualisation and use machine learning in health and safety management
  • Enable an intelligent, connected business using technology based on the Internet of Things
  • Provide an intelligent, agile transportation network that supports various mobility options 
  • Offer AI-based problem-solving, virtual agents for support, and predictive services

Get the facts

-15 %

manufacturing costs, where machinery and tools are allocated to operations and status and usage is tracked in real time.

SAP Performance Benchmarking

-13 %

cost per interaction, where multichannel communication is used to optimise customer contact.

SAP Performance Benchmarking

35 %

reduction in warranty returns.

SAP Innovation Awards

Solve your specific automotive business needs

Extend next-gen processes with intelligent ERP

Find out how a transformative framework  for innovation and technology can help you adopt industry best practices while standing out from the competition.

Define your path to the Intelligent Enterprise

Learn about the five strategic priorities for discrete manufacturers – and how technologies powered by the Intelligent Enterprise can help you meet your business goals.

Create a winning strategy for Industry 4.0

Explore SAP’s strategy for Industry 4.0 and how you can leverage Industry 4.0 to turn challenges into opportunities, connect with customers, and integrate partners.

Find automotive software tailored to your needs


Learn how you can compete profitability in the digital age using a proven technology framework to adopt automotive best practices for your enterprise. Achieve operational excellence across core customer engagement, manufacturing, and financial processes – and your business as a whole.

Transform your business faster with help from SAP

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.

Get the most from your automotive solutions – today and as your business needs evolve

Today’s customers want a seamless buyers’ journey, from research to purchase. It’s up to you to understand what they need. By working with SAP experts at the start of your implementation and beyond the go-live, you can keep pace with automotive industry trends while continuously meeting buyers’ needs. You can also expand your automotive solutions as your business grows.

Transition to an intelligent enterprise with SAP Model Company for automotive

Become a digital leader with a prepackaged service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry. 

What are analysts saying about automotive industry trends?

Uncover keys to success from automotive experts

Learn how you can overcome some of your greatest challenges today and in the future by becoming an interconnected company that can embrace collaborative thinking to strengthen business relationships and build an adaptable workforce.

Simplify and improve your business with the latest innovations

Reimagine mobility for the modern world

Learn how Swiss innovation powerhouse Rinspeed AG leverages optimised, intelligent software solutions to provide a seamless mobility experience for consumers.

Stake your claim in the experience economy

Gain new opportunities for success by strengthening and maturing your digital commerce to better serve customers with the experiences they want.

Get the latest news and trends from experts

Rich Lindow
Senior Solution Specialist, Automotive Business Unit

Three reasons to bring your ERP to the cloud

Learn why increasing market pressures and an evolving technology landscape make this the perfect time for you to migrate your ERP solution to the cloud.

Judy Cubiss
Director, Global Marketing Lead – Automotive and IM&C

Drive new growth with smart data analytics

Discover how intelligent technology provides unprecedented insight into how customers use their vehicles, and learn how that data can support your business.

Bonnie D. Graham
Host of SAP Game-Changers Radio

Secure your success in a changing industry

Find out why innovative new technology companies are charging ahead of traditional automakers, and learn how you can remain competitive as the industry shifts.

Communities and Events

Join the SAP Community

Learn how SAP Community, the social network for SAP professionals, changes the way thousands of SAP users work every day.

Manage your automotive business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.

Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Procurement and Networks

Streamline procurement processes across your organisation, driving compliance and control while cutting costs and risks.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Database and Data Management

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Application Development and Integration

Deploy high-velocity, intelligent edge applications using business and technology services.

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