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CRM and Customer Experience

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Join the customer experience revolution

The voice of today’s customer is clear: they want intelligent, personalised, reliable experiences that will help them meet daily goals. Find out how.

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Deliver right-time connected customer experiences

Gain a deeper understanding of your customers, predict and proactively meet their needs – to build trust and lifetime loyalty – and provide differentiated, and personalised customer experiences (CX) with our integrated customer relationship management (CRM) cloud software.

SAP Customer Data Cloud

  • Secure Customer Identity
  • Enable Customer Consent
  • Single Unified Customer Profile
  • Building Digital Relationships
  • Drive Registrations and Engagement
  • Address GDPR requirements 
  • Customer Identity Management

SAP Marketing Cloud

  • Consumer and Customer Profiling
  • Segments, Campaigns and Customer Journeys
  • Lead Management and Nurturing
  • Marketing Planning, Performance, and Analytics

SAP Commerce Cloud

  • Supports B2C, B2B, and B2B2C
  • Product Content and Order Management
  • Pre-built Integrations to other SAP systems
  • Flexibility for Innovations
  • Industry Accelerators
  • Commerce for Small and Midsize Enterprises

SAP Sales Cloud

  • Sales Force Automation
  • Sales Performance Management
  • Retail Execution
  • Configure Price and Quote
  • Subscription Billing
  • Sales Enablement and Learning

SAP Service Cloud

  • Comprehensive Self-Services
  • Customer Service from Anywhere
  • Integrated On-Site Service
  • Services Process and Operations
  • Automated AI Customer Service Ticketing
  • Expedited, Scalable Issue Resolution
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See how customers are succeeding with SAP

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40% revenue growth

SAP cloud solutions enabled Vestas to execute a growth strategy, reach new markets, expand its services arm, streamline lead to cash, and create powerful connections and enhance interactions with customers.

New era of e-commerce in only 5 months

New Era teamed up with EPAM Systems and SAP cloud solutions to modernize its e-commerce platform to give it the cutting edge to manage its inventory and drive more deals through personalised commerce experiences.

Solve your specific customer experience needs

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Screenshot of SAP Hybris expert discussing customer experiences

How to deliver contextual customer experiences

Learn how to deliver the same engaging experience across time and multiple channels – and why giving your customers rich, personalised content throughout their journey can help. 

Screenshot of video about SAP Commerce Cloud, e-commerce sales cloud software for B2B and B2C companies

Engage customers in their buying experience

Give customers the simple, enjoyable shopping experiences they demand. Gain the CRM tools and insights you need to delight customers anywhere, any time, on any device.

Screenshot of video about SAP Sales Cloud solutions, a portfolio of cloud-based CRM applications

Free sales teams to lead the fast-changing markets

Sell smarter, stay relevant, and act faster with this mobile CRM sales solution. Break down information silos to understand customer issues and discover new opportunities to nurture the customer relationship.

Explore our customer experience management software

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Discover SAP C/4HANA suite

Capitalise on emerging business models with our fourth-generation, in-memory CRM system. SAP C/4HANA brings together customer data, machine learning technology, and microservices to power real-time customer experiences across sales, service, marketing, commerce, and beyond.

What are the leading analysts saying about SAP?

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Forrester names SAP a leader in B2B and B2C Commerce

According to the B2B and B2C reports, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and SAP C/4HANA applications.”

Get the facts

88%
of internet users and shoppers say they regularly participate in researching products online before purchasing in a physical store

The Customer Engagement Imperative

56%
more qualified leads for the top 25% of organisations compared to average performers

SAP Performance Benchmarking

Get the latest news and trends from experts

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Alex Atzberger
President, SAP Customer Experience

Join the ‘Customer Revolution’

Just as the customer experience has reached the top of every CEO’s agenda, today’s systems are fatigued and incomplete. Businesses want choice. It’s clear the time has arrived for 4th generation CRM.

Saj Hoffman-Hussain
Freelance writer

Beaming Intelligent Enterprise to the heart of CX

When considering how to put Intelligent Enterprise at the heart of the customer experience, CTO of SAP Customer Experience agrees that we need to fully understand the customer, who they are, and what they want.

Chandran Saravana
Senior Director – AI, Machine Learning & IoT – SAP HANA GTM
SAP

How SMEs are redefining service with chatbots

Learn how chatbots powered by machine learning can improve interactions between customers and company representatives for greater customer satisfaction.

Find the customer experience solutions that meet your needs

Customer Data
Commerce
Marketing
Sales
Service
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