Marketing CRM and Customer Experience (CX) Solutions

Personalize customer experiences across your business

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers

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Build customer trust to develop ongoing relationships

Deliver the experiences that customers expect by recognizing them during engagements and practicing consent-based marketing practices.

Identify and progressively enrich customer profiles, while building relationships
Ensure that all marketing engagements comply with consent and permissions for each individual customer
Gain a competitive advantage by being a good steward of your customers' data, while protecting your business

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Optimize marketing to drive revenue

Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.

Understand the performance of all marketing activities in one single view
Gain insights into what is driving business growth and what is not
Measure the incremental impact of all marketing activities with machine learning analysis
Test and optimize your marketing strategy with predictive simulation

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Drive demand and growth for B2B marketers

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
Equip your teams with the right insights to make intelligent decisions

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What are analysts saying about SAP Marketing Cloud solutions?

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SAP is in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Find out why SAP has been named a Leader for the third year in a row for fueling campaigns, analytics, personalization, and multichannel marketing programs.

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SAP Marketing Cloud makes an economic impact

Learn why an SAP-commissioned Forrester Consulting study says the SAP Marketing Cloud solution helps multi-brand enterprises boost conversions, understand customers, and find revenue opportunities.

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Delivering a best-in-class customer experience

Discover the top imperatives for creating a marketing strategy that can help you improve customer experiences, drive loyalty, and stand out from the competition.