How do SAP’s sales applications compare to other CRM software?

SAP’s leading portfolio of sales applications are designed with connectivity and performance in mind. Applications like SAP Sales Cloud and SAP CPQ are designed to have deep integration with SAP Cloud ERP, enabling seamless lead-to-cash processes. AI-enhanced features like guided selling, generative highlight and email generation, predictive forecasting, and AI agents help improve sales rep performance so every seller can operate like a top seller. Key success indicators for sales organizations include greater average deal size, increased revenue growth, faster deal cycles, and improved seller performance.

How can B2B sales applications help businesses?

Business-to-business (B2B) sales applications like SAP Sales Cloud can help businesses improve sales performance, revenue growth, and deal velocity. Sales automation solutions use centralized customer data, giving users improved visibility into opportunities and individual customers. Sales process automation replaces repetitive and manual tasks. AI-driven applications and AI agents for sales improve sales effectiveness. Businesses can become more successful with the advanced analytics and AI-driven forecasting that come from deep integration and data connection.

Can sales applications be used on any device?

SAP sales applications help users work effectively wherever they like to work. For example, SAP Sales Cloud includes options for both desktop and mobile. It has a dedicated mobile application with an optimized mobile user experience to. Not all solution providers have desktop and mobile options. Examine use cases, user needs, and available integrations to find the best fit.

Which sales app is right for my business?

Which sales app is right for your business depends on factors like business size, business needs, user needs, integration capabilities, ease of use and adoption, features, performance, and total cost. SAP has a portfolio of sales applications can support the needs of organizations of any size with a variety of needs.

Sales and revenue | SAP Sales Management & Performance Software | CX and CRM

Drive revenue with connected, AI-enhanced sales experiences

Accelerate sales with insights and AI

Turn leads into revenue faster with a connected lead-to-cash process that boosts efficiency, improves outcomes, and helps you adapt to every buyer’s needs.

Connect data, processes, and people to improve outcomes

Connect your business processes to speed up lead-to-cash, and use AI to streamline engagement and deliver smarter, more seamless sales experiences.

Apply insights to help reps operate at scale

Equip your team with insights, recommendations, and AI summaries to enhance engagement and make confident, well-informed sales decisions.

Adapt to new customer needs and market opportunities

Stay ahead of market shifts by quickly adapting your focus and sales strategy with embedded AI that surfaces key insights to help you act on what matters most.

Autonomous sales assistants

Increase revenue generation by automating sales execution, surfacing real-time insights, and acting on next-best actions with agentic assistants.

Deal Qualification Assistant

Qualify and prioritize high-intent leads faster using autonomous AI to deduplicate data, enrich insights, and assess fit and intent in real time.
Route and engage prospects effectively using AI agents to match leads to the right sellers and generate timely, personalized outreach.
Autonomously convert leads into opportunities and strengthen pipeline quality using agentic AI to prefill data, accelerate readiness, and propel your best opportunities.

Explore the Deal Qualification Assistant

Sales Assistant

Execute deals faster using autonomous AI to capture insights, automate updates, and act on next-best actions in real time.
Capture and act on customer interactions with agentic meeting and email assistance using autonomous AI to summarize conversations, surface signals, and enable timely follow-ups.
Identify risks and maintain deal momentum utilizing agentic pipeline risk analysis capabilities that autonomously detect early warning signals, highlight blockers, and enable proactive action.

Explore the Sales Assistant

Deal Closing Assistant

Generate and configure accurate quotes using autonomous AI to pull product, customer, and opportunity data and create quote drafts.
Validate pricing, discounts, and availability in real time using autonomous AI to enforce policies, retrieve pricing, and confirm product availability before finalizing.
Convert quotes into confirmed orders and complete execution using autonomous AI to generate orders, manage customer communication, and update opportunity stages automatically.

Explore the Deal Closing Assistant

Explore sales capabilities

Boost sales and buyer satisfaction with smart tools that help you close deals faster, tailor outreach, and stay ahead of shifting buyer expectations.

Automate sales execution across the cycle

Streamline engagement and automate updates with AI that drives next-best actions.

Improve pipeline visibility and forecasting

Act on real-time signals to identify risks and deliver more predictable outcomes.

Prioritize and convert high-value opportunities

Focus on the right deals with AI insights to improve win rates and conversion.

Explore the product

Power up your B2B sales at the core

Join us to learn how to align your B2B sales strategy with marketplace shifts.

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See how customers are succeeding with SAP

Digital excellence in customer experience

Learn how Grupo Q, a leader in auto sales and maintenance, is delivering an optimal customer experience.

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Modernizing the customer experience

See how the MACO Group is digitalizing and automating their sales processes with a CRM platform from SAP.

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Streamlining and automating sales quotes

Find out how EXFO Inc. slashed response times, improved quote accuracy, and enhanced customer experiences.

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See what analysts are saying about SAP

Selling smarter with AI and data

Discover ISG recommendations for practical AI and intelligent technology solutions to modern B2B sales challenges.

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IDC explores AI’s potential for revenue management

Discover how leveraging SAP Business Suite’s AI advancements can lead to superior sales efficiency and resiliency.

Read the report

Explore the future of autonomous sales

Discover the road map for autonomous AI agents in sales and how execution will evolve across the revenue lifecycle.

Explore the road map

Resources

Strengthening Customer Experience Across the Lead-to-Cash Journey

Discover how SAP CPQ streamlines lead-to-cash, improving pricing accuracy, accelerating deals, and delivering better customer experiences.

Read the article

Increasing Sales Performance: Why aren’t we talking about the cognitive load of sales travel?

Sales travel drains time and focus. Reduce cognitive load by connecting planning, booking, and expenses to keep sellers focused on closing deals.

Read the article

AI and CX: The dynamic duo revolutionizing sales

Learn how you can leverage AI to transform B2B sales by enhancing efficiency, personalization, and customer satisfaction.

Read the brochure

Assembling intelligent lead-to-cash processes with AI

Discover how to assemble intelligent lead-to-cash processes with SAP’s action oriented business AI for B2B sales.

Read the brochure

Streamline Lead-to-Cash Process

Discover how SAP Sales Cloud and SAP S/4HANA Cloud Public Edition streamline lead-to-cash processes that help sellers connect with buyers in any business environment.

Watch the video

Spending on AI Infographic by ISG Research

Discover considerations for B2B AI spending to maximize sales success and drive revenue in the age of new cutting edge AI .

Read the infographic

Frequently asked questions

: SAP’s leading portfolio of sales applications are designed with connectivity and performance in mind. Applications like SAP Sales Cloud and SAP CPQ are designed to have deep integration with SAP Cloud ERP, enabling seamless lead-to-cash processes. AI-enhanced features like guided selling, generative highlight and email generation, predictive forecasting, and AI agents help improve sales rep performance so every seller can operate like a top seller. Key success indicators for sales organizations include greater average deal size, increased revenue growth, faster deal cycles, and improved seller performance.
: Business-to-business (B2B) sales applications like SAP Sales Cloud can help businesses improve sales performance, revenue growth, and deal velocity. Sales automation solutions use centralized customer data, giving users improved visibility into opportunities and individual customers. Sales process automation replaces repetitive and manual tasks. AI-driven applications and AI agents for sales improve sales effectiveness. Businesses can become more successful with the advanced analytics and AI-driven forecasting that come from deep integration and data connection.
: SAP sales applications help users work effectively wherever they like to work. For example, SAP Sales Cloud includes options for both desktop and mobile. It has a dedicated mobile application with an optimized mobile user experience to. Not all solution providers have desktop and mobile options. Examine use cases, user needs, and available integrations to find the best fit.
: Which sales app is right for your business depends on factors like business size, business needs, user needs, integration capabilities, ease of use and adoption, features, performance, and total cost. SAP has a portfolio of sales applications can support the needs of organizations of any size with a variety of needs.

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