Stand out by understanding your customers

Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands.

Engage with seamless, personalized experiences

Build customer trust and deepen customer relationships with greater insight and agility.

Fulfill your promises to customers and the brand

Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

Drive demand and growth for B2B marketing with SAP Marketing Cloud

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

See how customers are succeeding with SAP Marketing Cloud

Training and Certification for SAP Marketing Cloud

Achieve your strategic goals with the right knowledge and experience.

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

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SAP Marketing Cloud Resource Center

Customer Story

SEA Group

Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.

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Customer Story

Emmi Group

Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.

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Customer Story

SPAR Switzerland

Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.

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Customer Video

Bosch

Discover how this leading manufacturer of power tools and other consumer products improved its business by providing marketers with a complete 360-degree view of customers.

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Online Event

Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.

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See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

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Creating superior customer experiences through social media

Find out how social media plus account-based marketing can help deliver B2B marketing success.

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Insight-driven audience targeting and segmentation

See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualize and discover hidden trends and micro-segments.

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Video

SAP Marketing Cloud: Machine learning solutions

Bring intelligence into your marketing organization to make data-driven decisions that will help you identify the right customers and deliver the best customer experiences.

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Video

SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

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Video

SAP Marketing Cloud: Dynamic customer profiling

Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.

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Video

SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalized customer experiences.

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Online Event

Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

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Online Event

The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

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Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

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Online Event

DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

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Online Event

360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

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Report

Optimizing the B2B marketing recipe for success

Learn how B2B marketing organizations can embrace the opportunities of today’s digital-first landscape.

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Analyst Report

SAP named a 2020 Gartner Magic Quadrant Leader in Multichannel Marketing Hubs

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General Brochure

Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

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Report

ITSMA case study: Scaling ABM – a new approach at Fujitsu

Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue.

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Report

ITSMA Viewpoint: How to run a successful ABM campaign: Lessons from online dating

See how dating illustrates four key ingredients that can help you create a great ABM campaign.

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Report

ITSMA Viewpoint: Lessons from ABM leaders – Juniper, Microsoft, and Teradata

Explore successes, challenges, and lessons learned from account-based marketing program leaders.

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Report

The customer data imperative

In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.

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