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Treat marketing as a trusted source of business

Orchestrate personalized customer engagements across your organization with permissions and consent to drive revenue and growth.

Personalize customer experiences across your business with SAP Marketing Cloud

Gain insight from a single view of your customers and deliver personalized experiences across the entire customer journey.

Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers

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Build customer trust to develop ongoing relationships

Deliver the experiences that customers expect by recognizing them during engagements and practicing consent-based marketing practices.

Identify and progressively enrich customer profiles, while building relationships
Ensure that all marketing engagements comply with consent and permissions for each individual customer
Gain a competitive advantage by being a good steward of your customers' data, while protecting your business

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Optimize marketing to drive revenue

Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.

Understand the performance of all marketing activities in one single view
Gain insights into what is driving business growth and what is not
Measure the incremental impact of all marketing activities with machine learning analysis
Test and optimize your marketing strategy with predictive simulation

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Drive demand and growth for B2B marketers

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
Equip your teams with the right insights to make intelligent decisions

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What are analysts saying about SAP Marketing Cloud solutions?

SAP is in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Find out why SAP has been named a Leader three times in the Gartner Magic Quadrant for Multichannel Marketing Hubs.*

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SAP Marketing Cloud makes an economic impact

Learn why an SAP-commissioned Forrester Consulting study says the SAP Marketing Cloud solution helps multi-brand enterprises boost conversions, understand customers, and find revenue opportunities.

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Delivering a best-in-class customer experience

Discover the top imperatives for creating a marketing strategy that can help you improve customer experiences, drive loyalty, and stand out from the competition.

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See how customers are succeeding with SAP Marketing Cloud

Training and Certification

Achieve your strategic goals with the right knowledge and experience.

Boost expertise

Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.

Empower your team

Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.

Explore the learning journey for marketing

Access on-demand resources

Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.

Get SAP Learning Hub

Get started with SAP Marketing Cloud

View how-to videos on using software features and functions
Watch Webinars and attend expert events for the latest updates, insights, and advice
Get information about our releases, service availability, and cloud support

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SAP Customer Experience Services

Transform your business faster with help from SAP Digital Business Services.

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Partner Ecosystem

Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

Find a partner that fits your needs

SAP Marketing Cloud Resource Center

Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.

See how Doehler implemented SAP Marketing Cloud and integrated it with its existing business intelligence system.

Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.

SPAR Switzerland

Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.

Discover how this leading manufacturer of power tools and other consumer products improved its business by providing marketers with a complete 360-degree view of customers.

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Thrush Aircraft

Learn how Thrush Aircraft transformed its customer engagements with integrated, end-to-end SAP C/4HANA solutions, including SAP Marketing Cloud.

Scientific proof of the power of content marketing

B2B marketing evolution: Customers demand B2C experiences

I’ve got the golden ticket: Discovering qualified leads

Marketing evolution: From personalization to individualization

You have arrived: Mapping the customer lifecycle

The view from here: Thought leadership, content marketing, and trust

Four marketing types: Which one are you?

The winds of change: Marketing in modern times

Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.

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See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

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Creating superior customer experiences through social media

Find out how social media plus account-based marketing can help deliver B2B marketing success.

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Insight-driven audience targeting and segmentation

See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualize and discover hidden trends and micro-segments.

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How customers are changing and how marketers should respond

Discover how leading brands simplify and personalize customer experiences.

Read the white paper

SiriusDecisions: The pulse of account-based marketing

Learn why 89% of the companies doing account-based marketing receive an average ROI uplift of 24%.

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The customer data imperative

In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.

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CMO Council white paper: Transformation in the age of engagement

Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.

Read the white paper

Support the end-to-end customer journey

Explore the other cloud solution portfolios in the SAP C/4HANA suite.

SAP C/4HANA

See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

*Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Ben Bloom, Joseph Enever, Colin Reid, Noah Elkin, 18 April 2019.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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