Skip to Content
Screenshot of customer journeys in SAP Marketing Cloud solutions

What is SAP Marketing Cloud?

Stay focused on your customers with SAP Marketing Cloud by taking CRM to the next level with personalized demand generation and marketing tactics.

See how customers are succeeding with SAP Marketing Cloud

SEA Group logo
Emmi Group logo
SPAR logo
Bosch logo

SAP Marketing Cloud Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Story
SEA Group

Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.

Read the story
Customer Story
Emmi Group

Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.  

Read the story
Customer Story
SPAR Switzerland

Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.

Read the story
Customer Video
Bosch

Discover how this leading manufacturer of power tools and other consumer products improved its business by providing marketers with a complete 360-degree view of customers.

Watch the video
Photo of a woman holding a coffee and looking at her cell phone while shopping
Online Event
Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.

Watch the webinar
Photo of three people working together in front of a computer
Online Event
See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

Watch the webinar
Photo of a woman drawing on a white board during a meeting
Online Event
Creating superior customer experiences through social media

Find out how social media plus account-based marketing can help deliver B2B marketing success.

Watch the webinar
Online Event
Insight-driven audience targeting and segmentation

See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualize and discover hidden trends and micro-segments.

Watch the webinar
Video
SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

Watch the video
Video
SAP Marketing Cloud: Dynamic customer profiling

Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.

Watch the video
Video
SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalized customer experiences.

Watch the video
Online Event
Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

Watch the webinar
Online Event
The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

Watch the webinar
A photo of a woman applying face cream in front of a mirror
Online Event
Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

Watch the webinar
Friend enjoying their VIP sporting experience.
Online Event
DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

Watch the webinar
Online Event
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

Watch the webinar
Report
Optimizing the B2B marketing recipe for success

Learn how B2B marketing organizations can embrace the opportunities of  today’s digital-first landscape. 

Read the report
An engaged marketing team work together happily
General Brochure
Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

Read the report
Report
ITSMA case study: Scaling ABM – a new approach at Fujitsu

Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue. 

Read the report
Report
ITSMA Viewpoint: How to run a successful ABM campaign: Lessons from online dating

See how dating illustrates four key ingredients that can help you create a great ABM campaign.

Read the report
Report
ITSMA Viewpoint: Lessons from ABM leaders – Juniper, Microsoft, and Teradata

Explore successes, challenges, and lessons learned from account-based marketing program leaders.

Read the report
Photo of the world with networks of lights representing a digitally connected world
White Paper
CMO Council white paper: Transformation in the age of engagement

Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.

Read the white paper
Back to top