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Marketing

Drive revenue and customer lifetime value through intelligent engagement.
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Deliver personalized experiences and profitable growth

Scale personalized engagements and accelerate business outcomes with integrated customer engagement and marketing automation solutions from SAP.

Product Overview

Exceed customer expectations with personalized, in-the-moment experiences while simplifying your martech landscape.

SAP Emarsys Customer Engagement SAP Marketing Cloud

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Videos and Online Events Industry Research and Product Information
Webinar
Grocery’s perfect storm

Explore the opportunity for grocers to rebalance and repivot in an evolving post-pandemic landscape.

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Video
Explore SAP Emarsys Customer Engagement

Consolidate various marketing technologies, shorten time to value, and move as fast as your customers’ expectations change.

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Video
The benefits of cross-channel personalization

Watch a session from SAPPHIRE NOW and learn about the SAP Emarsys Customer Engagement solution.

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Online Event
See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

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Video
SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

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Video
SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalized customer experiences.

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Online Event
The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

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Online Event
Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

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Online Event
DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

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Online Event
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

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Analyst Report
Explore personalization engines

See why Emarsys, an SAP company, was named a Leader in the 2021 Gartner Magic Quadrant for Personalization Engines*.

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Thought Leadership
The future of omnichannel grocery

Discover how to reimagine the grocery store experience from end to end.

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Thought Leadership
The future of direct-to-consumer marketing

See an omnichannel direct-to-consumer (D2C) strategy for influencing buying decisions and strengthening customer loyalty.

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Thought Leadership
Meet customers where they really are

Discover new opportunities to understand your customers’ intentions and design engaging experiences.

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Thought Leadership
Capture demand by optimizing consumer intent

Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase.

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Thought Leadership
Build relationships beyond first sales

Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base.

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Solution Overview
Discover SAP Emarsys Customer Engagement

Explore how the SAP Emarsys Customer Engagement solution can help you accelerate business outcomes.

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General Brochure
Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

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Report
ITSMA case study: Scaling ABM – a new approach at Fujitsu

Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue. 

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Report
ITSMA Viewpoint: How to run a successful ABM campaign: Lessons from online dating

See how dating illustrates four key ingredients that can help you create a great ABM campaign.

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Report
ITSMA Viewpoint: Lessons from ABM leaders – Juniper, Microsoft, and Teradata

Explore successes, challenges, and lessons learned from account-based marketing program leaders.

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White Paper
CMO Council white paper: Transformation in the age of engagement

Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.

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*Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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