Customer experience and CRM innovations
Recent innovations
Joule Agents and Joule Assistants for customer experience
Accelerate outcomes with context-aware agents and assistants that know your work and your business.
ERP‑connected commerce to scale and unify channels
Activate ERP-connected commerce quickly with preconfigured capabilities to deliver trusted pricing, availability, and ordering supported by SAP-managed connectivity.
Smarter booking, built for business travelers
Streamline sales travel booking with AI-enhanced recommendations that reduce manual search, increase policy compliance, and provide greater visibility and control over travel spend.
Multi-agent marketing with SAP and Google Cloud
Deploy multi-agent AI through SAP Joule and Google Gemini Enterprise within SAP Engagement Cloud to generate campaign concepts and visuals, produce personalized content, activate media, and continuously optimize performance across channels.
Optimized field sales and retail execution
Deliver the right product at the right time and place with intelligent, AI-enhanced processes that maximize revenue. Improve sales-visit planning and execution, harness insights to improve sales performance, and optimize sales interactions.
Planned innovations
Q3 2026
AI visit-planning agent
Assist field sales reps by automatically generating visits based on recent account activity, ensuring that every visit is timely and relevant.
Q4 2026
Automatic resourcing and re-fulfillment of orders
Initiate request for resourcing when a fulfillment site cannot fulfill an order or a part of an order. Improve efficiency by reducing manual intervention.
Q4 2026
SAP Business AI account health score
Provide a single, explainable score to predict and monitor overall account health. Maximize account potential by developing informed sales strategies.
Explore SAP Customer Experience road maps
E-commerce
Learn how an integrated, scalable, and enterprise-grade digital commerce platform can help you fuel innovation and drive profitable growth.
Service
Deliver a consistent service experience and connect customer contacts from different channels in one solution.
Customer engagement
Refine your segmentation strategy to create targeted communications and engage customers using advanced personalization capabilities.
Explore CRM and CX resources
SAP Commerce Cloud Release Ready Kit
Learn more about the new release of SAP Commerce Cloud.
SAP Engagement Cloud Release Ready Kit
Learn more about the new release of SAP Engagement Cloud.