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Explore SAP Customer Data Platform

Take three minutes to explore how you can grow revenue, reduce IT strain, and accelerate your company’s transformation into a customer-centric enterprise.

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Experience SAP Commerce Cloud

Simplify B2B buying and selling, deliver great experiences, and build loyal relationships with customers with a cloud-native commerce solution.

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CX Insights: B2B Commerce

Understand key customer experience (CX) trends identified through SAP research on pandemic-era buying behaviors, new technologies and business models, and an ever-evolving B2B marketplace.

Grow revenue with the power of hyper-personalization

Tap into new revenue streams by catering to the individual expectations of each customer and making every engagement trusted, connected, friction-free, and hyper-personalized.

The Economist Intelligence Unit: The Influential Shopper

Use an interactive tool to explore the results of the EIU’s survey of 4,000 consumers across the globe to understand the shift in online spending behaviors in 2020.

Break down silos to fuel business growth

Discover how bringing frontline sales and service teams together can boost customer satisfaction and drive better outcomes in this IDC Infographic.

Additional Resources

News
2021 Gartner® Magic Quadrant™ for Personalization Engines*

Emarsys, an SAP company, has been named a Leader for the third time for the SAP Emarsys Customer Engagement platform. 

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News
Introducing SAP Upscale Commerce

Find out how SAP Upscale Commerce offers midmarket brands a no-code, maintenance-free path to direct-to-consumer engagement.

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News
SAP Customer Experience and Microsoft Teams

Explore how SAP and Microsoft expanded our partnership and integrated Microsoft Teams across SAP solutions.

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News
SAP completes acquisition of Emarsys

SAP announces the completion of our acquisition of Emarsys, a leading omnichannel customer engagement platform provider.

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*Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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