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SAP Customer Experience and CRM solutions

Understand your customers and engage them with hyper-personalized experiences.
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Overview
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Knowledge Center
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Why customer experience matters

Learn about the importance of always putting customer needs first from Geert Leeman, Chief Operating Officer for SAP Customer Experience.

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What does the future of CRM look like?

Explore the latest trends, research, and insights from customer experience experts in our CRM and CX knowledge center.

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How are industries using customer experience solutions?

Discover how our comprehensive portfolio can improve customer experiences across all industries to drive growth.

Exceed expectations and achieve business goals

Learn how your peers are leveraging SAP Customer Experience and CRM solutions in their organizations.

Additional Resources

Analyst Report
2021 Gartner® Magic Quadrant™ for Digital Commerce*

Gartner has recognized SAP as a Leader in the Magic Quadrant for Digital Commerce for the seventh time in a row.

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Analyst Report
2021 Gartner® Magic Quadrant™ for Personalization Engines**

Emarsys, an SAP company, has been named a Leader for the third time for the SAP Emarsys Customer Engagement platform. 

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Analyst Report
SAP named a Leader in 2021 Gartner® Magic Quadrant™ for SFA***

Learn why SAP maintains a Leader position in the Gartner Magic Quadrant for Sales Force Automation** for the third year in a row.

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News
Introducing SAP Upscale Commerce

Find out how SAP Upscale Commerce offers midmarket brands a no-code, maintenance-free path to direct-to-consumer engagement.

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*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

**Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

***Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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