CRM and Customer Experience
Win in the experience economy by differentiating and growing your business and delivering exceptional customer experiences.
SAP Customer Experience Gold Guide
Close the experience gap by delivering experiences that build customer trust.
SAP C/4HANA
Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.
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“Kristin Morrison, Head of Digital, DC Thomson Media[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.”
SAP Customer Data Cloud
Turn anonymous visitors into loyal customers.
Create seamless customer experiences and onboarding
Provide the data privacy and trust customers demand
Eliminate data silos for better contextual marketing
Offer customers transparency and control, while addressing GDPR compliance
SAP Marketing Cloud
Treat marketing as a trusted source of business.
Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
Optimize marketing to drive revenue
Drive demand and growth for B2B marketers
“Damian Bott, Global Online Manager, Swinkels Family BrewersBecoming consumer-centric really means you should start connecting with your consumer and not think for them.”
“Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUISAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.
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SAP Commerce Cloud
Provide a superior and personalized omnichannel commerce experience.
Benefit from using a single commerce solution
Support all go-to-market models
Leverage industry-specific capabilities
Realize a fast ROI with prebuilt integrations
Exceed expectations with built-in flexibility
SAP Sales Cloud
Improve sales with better selling experiences.
Save time and guesswork to accelerate sales
Guide sales reps through quotes and contracts fast
Model and manage sales territories and incentives
Embrace the future of selling
“Louis De Jaegher, Senior Business Process Manager, Atlas Copco[SAP CPQ] will tell you about the benefits of increased efficiency, margins, deal size, order accuracy, and profit, but that’s just the tip of the iceberg. We’ve experienced numerous benefits, starting with the ability to sell extremely complex products across the globe.”
“Jack Rijnenberg, Director, Online Services, Markem-ImajeSAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.”
SAP Service Cloud
Make service the heart of your customer experience.
Create a unified service experience
Develop an elite team of skilled experts
Deliver the next generation of self-service
Capture and understand customer feedback
What are analysts saying about SAP Customer Experience solutions?
Drive the future of mobility
Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.
Build brand preference using every route to market
Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.
Deliver great experiences to fashion customers
Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.
Simplify and accelerate transformation and innovation
Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.
Redefine the manufacturing customer experience
Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.
Engage the unengaged insurance customer
Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.
Improve citizen experiences in the public sector
Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.
Create engaging experiences across every channel
Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.
Become a digital service provider and monetize services
Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.
Create a traveler journey that enhances the destination
Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.
Win over the new prosumer with customer centricity
Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.
Learn how you can grow your business through exceptional customer experiences
Win in the experience economy with SAP C/4HANA
Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP C/4HANA to meet their expectations.
Position your consumer products company for growth
Learn how you can outmaneuver competitors by mastering the art of the crossover for greater speed, agility, and defense throughout your consumer products company.
Resource Center
Innovate, integrate, and extend your solution
Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.
SAP Cloud Platform
SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.
- Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
- Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
- Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly