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SAP Customer Experience (CX) and CRM Solutions

With connected commerce, marketing, sales, and service data, you can power your CX from demand to supply chain and delivery.
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Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.  

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the center of all you do. Unify customer data across your enterprise and utilize AI to build unique profiles that can help you truly understand your customers and their preferences. 

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation. 

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.   

See how customers are succeeding with SAP Customer Experience solutions

SAP BTP and SAP Customer Experience

Innovate to beat competitors and delight customers with integrated solutions.

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