Improve your customer experience management with SAP C/4HANA
Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.
[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.
”Kristin Morrison,Head of Digital, DC Thomson Media
SAP Customer Data Cloud
Turn anonymous visitors into loyal customers.
Create seamless customer experiences and onboarding
Provide the data privacy and trust customers demand
Eliminate data silos for better contextual marketing
Offer customers transparency and control, while addressing GDPR compliance
Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
”Damian Bott,Global Online Manager, Swinkels Family Brewers
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SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.
”Marc Worrall,General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
SAP Commerce Cloud
Provide a superior and personalized omnichannel commerce experience.
The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.
”Michael Stichnote,Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
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SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
SAP is named a Leader in digital experience platforms
Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019.
2019 Gartner Magic Quadrant for Digital Commerce: SAP is named a Leader
Are you evaluating next generation Digital Commerce Platforms? Find out why Gartner again recognized SAP as a Leader in the 2019 Magic Quadrant for Digital Commerce.
SAP is recognized as a Leader in sales force automation
Discover why SAP is named a Leader in the Gartner Magic Quadrant for Sales Force Automation report, and learn about our holistic approach to automation.
Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.
Build brand preference using every route to market
Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.
Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.
Simplify and accelerate transformation and innovation
Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.
Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.
Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.
Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.
Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.
Become a digital service provider and monetize services
Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.
Create a traveler journey that enhances the destination
Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.
Win over the new prosumer with customer centricity
Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.
Grow your business by delivering exceptional customer experiences
Win in the experience economy with SAP C/4HANA
Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP C/4HANA to meet their expectations.
Position your consumer products company for growth
Learn how you can outmaneuver competitors by mastering the art of the crossover for greater speed, agility, and defense throughout your consumer products company.
SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.
Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly
Explore the other cloud solution portfolios in the SAP C/4HANA suite.
SAP C/4HANA
See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.
*Gartner, Magic Quadrant for Sales Force Automation, 26 June 2019, Theodore Travis, Melissa Hilbert, Adnan Zijadic, Ilona Hansen
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.
