CRM and customer experience (CX) solutions from SAP
Intelligent CX and CRM technologies powered by 50 years of industry expertise
Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.
E-commerce
Seize market opportunities and drive profitable growth by delivering innovative and engaging e-commerce experiences. Our solutions help you quickly launch new business models and adapt to change in an agile way.
Customer data
Crush revenue and growth targets with customer identity and access management, data privacy, and data management solutions that give you in-depth customer insights while reducing compliance risks.
Marketing
Automate campaigns and execute on a global scale. Customer engagement solutions from SAP help you identify target audiences, deliver personalized omnichannel experiences, and measure your results.
Customer service
Deliver on your brand promise and offer outstanding service across the customer journey. By connecting business-wide service operations, you can accelerate issue resolution and improve customer satisfaction.
Sales automation
Empower sales teams to engage effectively with your customers. Our sales automation software streamlines and automates sales processes so that salespeople can focus on building lasting customer relationships.
Latest innovations
Increase e-mail campaign effectiveness
Enhance email campaigns with AI-generated subject line ideas, subject line improvements, and subject line testing capabilities from SAP Emarsys Customer Engagement.
Improve sales interactions
Leverage machine learning capabilities in SAP Sales Cloud for valuable business insights, extracting sentiment data, key words, and recommended actions to guide sales decisions.
Simulate sourcing strategies
Test sourcing strategies before production with single-order simulation functionality in SAP Order Management, providing ranked possibilities for optimal decision-making.
SAP Customer Experience LIVE keynote
Discover the future of CX and SAP's vision for intelligent customer experiences.