As an Indigenous entrepreneur whose bona fides include growing up in a close-knit Aboriginal community, Mitchell Ross was keenly aware that other people around him lacked the same advantages he enjoyed.
Because of their power and influence, every organization should operate with a purpose that transcends profitability. We know, modern consumers favor organizations that fulfill a higher purpose, so it’s not only smart, it’s the right thing to do.
Finally, more and more companies recognize that the world has changed. According to Forbes contributor Adrian Swinscoe, customers no longer just buy a product only for its practical benefits; they also buy based on the experience a company delivers, which is mainly influenced by the company’s purpose.