Product tour of SAP Customer Identity and Access Management

Eliminate passwords to reduce help desk costs, strengthen security, and protect user privacy using FIDO biometrics (such as fingerprints), passkeys, and more for fast, phishing-resistant login across devices.

Authenticate users across more than 30 social networks using a drag-and-drop setup that complies with global regulations and supports OpenID, SAML 2.0, and SCIM for flexible, secure identity management.

Avoid the hassle of forgotten passwords with embedded support for email and mobile one-time passwords, push notifications, and magic links to provide seamless access without increasing support load.

Deliver secure registration and login authentication experiences with built-in password reset flows, password strength indicators, and instant validation to help users correct login errors.

Create and manage permission-based groups to link related users, like families, households, or clubs. Assign roles and access to support shared logins, account management, and group-based actions.

Utilize AI and machine learning (AI/ML) for real-time attack detection and instant alerts. Track high-risk locations and block suspicious IPs via the dashboard—reducing fraud, costs, and response time.

Risk-based authentication uses AI/ML to trigger adaptive two-factor or multi-factor authentication for suspicious activity, while built-in CAPTCHA adds an additional layer of protection to secure user access.

Detect fraud with rules that flag suspicious logins, such as new devices or unusual locations, and trigger real-time identity verification requests to users and administrators before access is granted.

Resolve security incidents faster with intelligent threat detection and immediate notifications. Use the security dashboard to analyze attacks and proactively add rules to prevent future threats.

Capture user consent across devices and channels, tailored to brand and privacy policies, and easily manage consent updates and withdrawals through trusted third parties like service representatives or retail events.

Manage consent versions and re-consent flows through an audit-ready vault. Trigger mandatory re-consent for major changes while tracking minor updates and storing all consent data for seven years.

Store customer identities in global data centers to meet residency laws. Configure sites and groups for single sign-on while selecting regional storage to ensure compliance across applications.

Empower users with self-service profile management through a flexible preference center, allowing them to manage subscriptions, update personal data, and handle consent or data requests with ease.

Centrally manage onboarding for customers, partners, and organizations with self-service registration and back-office integration and smoothly sync master data to maintain a unified view across the business.

Delegate administration to partners and customers to streamline onboarding and offboarding and empower them with self-service controls that reduce IT overhead and accelerate access management.

Simplify and control user access with policy-based rules defining who can do what, when, and how. Apply flexible permissions across users, systems, applications, and data for precise authorization.

Enable smooth data flow across systems with flexible integration options like connectors, ETL, webhooks, REST APIs, and secure custom extensions for tailored data processing and enhanced control.

Out-of-the-box integrations enable real-time, bi-directional sync across SAP S/4HANA, SAP Customer Experience solutions, and other SAP or third-party systems, accelerating onboarding and ensuring unified experiences.

Remove identity silos by managing the full identity lifecycle, from lite accounts to fully registered users, capturing data progressively and enabling seamless single sign-on across all sites.

Build and launch identity experiences faster with no-code tools like the identity flow builder and UI builder, easily designing login, registration, and profile flows without writing code.

Deliver secure, branded login experiences using out-of-the-box, OpenID Connect–compliant hosted pages. Copy configurations across sites to streamline setup and maintain a consistent user experience.

Configure data access for any environment with customizable rules governing identifiers and user-managed data, ensuring each deployment strikes the right balance of security and usability.