SAP Commerce Cloud

Build the foundation for agentic commerce with the market-leading e-commerce solution.
AI chatbot in SAP Commerce Cloud

What is SAP Commerce Cloud?

SAP Commerce Cloud natively connects business data with market-leading commerce capabilities to drive profitability for growing companies and the world’s largest enterprises.

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From discovery to delivery, unite every step for customer experiences to:

  • Accelerate time-to-value and drive AI use cases with SAP data connectivity.

  • Use AI assistants and agents to optimize the commerce journey.

  • Run B2B, B2C, and B2B2C commerce end to end on one platform.

  • Choose out-of-box features or fully customize your implementation.

Read the B2B solution brief  
Read the B2C solution brief  
Agentic AI for B2B commerce

Learn how agentic AI is reshaping B2B commerce—and discover how to build your own winning strategy.

Watch on demand

Key benefits

Grow sales across every channel

Enable personalized buying across business models, regions, and channels—including agentic search—to expand reach and accelerate revenue growth.

Reduce TCO and accelerate time to value

Avoid fragile integrations and costly customization. Launch faster with lower total cost of ownership and greater reliability through native SAP Cloud ERP connectivity.

Uncover insights and provide transparency

Give customers real-time transparency, enable smarter selling, and optimize decisions with AI backed by a single source of truth.

Create seamless unified commerce experiences

Provide customers with consistent pricing, availability, account info, and support no matter how or where they choose to buy.

Stay future ready with AI innovation

Boost efficiency and loyalty using embedded AI and agentic commerce to deliver the right product at the right price at the right time for every customer.

Tailor to your unique business

Choose our flexible e-commerce solution that fits your business today and adapts to your needs as you grow.

Features

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AI-enabled selling

Help customers discover, evaluate, and purchase with confidence using AI-powered search, recommendations, shopping assistants, and guided selling experiences.

 

 

Unified product data

Create a trusted foundation for commerce by managing product information, catalogs, and content centrally across channels and customer touchpoints.

Omnichannel experiences

Deliver consistent pricing, promotions, payments, inventory visibility, and purchasing experiences across every customer touchpoint.

Composable storefronts

Build and adapt digital storefronts with headless architecture, APIs, and partner solutions that support evolving business needs and customer expectations.

ESG economic validation report

Explore the economic benefits of integrating SAP ERP and Commerce Cloud.

Read the summary

See how customers are succeeding with Commerce Cloud

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Streamlining order management

Learn how Nokia is updating their order-to-cash processes to improve the customer experience.

Watch the video 
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Doubling revenue over three years

Read how Online Metals used SAP Commerce Cloud to create a B2B e-commerce and marketplace experience for cut-on-demand metals and plastics.

Read the customer story 
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Creating consistent omnichannel customer experiences

Discover how Coca-Cola Hellenic Bottling Co. enhanced sales with SAP Commerce Cloud, enabling flexible and secure digital ordering.

Read the customer story 
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Increasing customer satisfaction by anticipating needs

Learn how Cintas used the unified platform offered by SAP Commerce Cloud to help customers interact with the brand on their own time.

Watch the video 

Take an interactive product tour

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Explore some of the key features in our interactive product tour for Commerce Cloud.

Take the product tour

SAP Commerce Cloud is recognized with industry awards

Resources

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See what analysts are saying about SAP Commerce Cloud

2025 Gartner® Magic Quadrant™ for Digital Commerce

SAP is honored to be the only vendor to be named a Leader 11 times since 2014.*

Download the report 

Road map, technical, and security resources

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Reap the benefits of e-commerce innovations

Learn about planned innovations, future releases, and product visions for the Commerce Cloud solution.

View the Commerce Cloud road map 

Explore more solutions

SAP Order Management Services

Provide a single view of sales, inventory, and fulfillment to power a unified commerce journey.

Learn more
SAP B2B Self-Service Portal

Free up your sales and support teams by giving customers 24/7 self-service access to critical order details.

Learn more
SAP Business AI for Customer Experience

Improve customer experiences and drive results with time-saving AI marketing and e-commerce solutions.

Learn more

Frequently asked questions

SAP Commerce Cloud is SAP's enterprise e-commerce solution designed to help companies of any size adapt to changing business needs. Supporting B2B, B2C, and B2B2C commerce, it enables organizations to deliver personalized omnichannel experiences; manage complex catalogs, products, and configurations; and scale commerce operations as customer expectations and business requirements evolve.

No, SAP Commerce Cloud is not a standalone CRM. It is a digital commerce solution within the SAP Customer Experience portfolio that enables online selling, product discovery, pricing, promotions, and order management. SAP Commerce Cloud can integrate with CRM and customer data solutions to help businesses deliver personalized customer journeys.

SAP Commerce Cloud is the evolution of SAP Hybris. While "SAP Hybris" was the historic product name, SAP Commerce Cloud is the current cloud-based commerce solution that includes AI-powered capabilities, cloud delivery, and integration with SAP's broader business applications. Organizations researching SAP Hybris today should evaluate SAP Commerce Cloud.

SAP Commerce Cloud helps simplify e-commerce operations by delivering a seamless customer experience from product discovery to purchase. A combination of self-service capabilities, AI-enhanced merchandising, guided selling, assisted service, and chatbots helps improve customer engagement and increase efficiency. The platform also streamlines complex commerce and order processes, helping businesses connect demand with inventory, fulfillment, and supply chain operations.

Prebuilt integration is based on SAP Integration Suite, which helps connect SAP Commerce Cloud with other SAP and third-party applications. Since SAP Commerce Cloud is based on open APIs, you can quickly integrate it with third-party solutions as well. We offer many prebuilt integrations through SAP Store. You can also use serverless microservices to extend your e-commerce architecture through the open-source project “Kyma.”

Yes, SAP Commerce Cloud supports headless commerce through an API-first approach and the decoupled JavaScript-based storefront layer. This approach gives businesses the flexibility to create and manage commerce experiences across websites, mobile apps, devices, and digital channels without changing the core commerce platform.

Yes, SAP Commerce Cloud provides an embedded solution for PIM through SAP Product Content Management, part of the SAP Commerce Cloud portfolio.

 

Product Content Management enables you to consolidate product data and catalogs centrally and publish them through various channels. You can make edits through an intuitive user interface, enhance product content quality with built-in data validation and workflows, bulk edit and mass upload product data, and support multilingual catalogs for a global e-commerce site.

*Gartner, Magic Quadrant for Digital Commerce, Aditya Vasudevan, Ant Duffin, Mike Lowndes, Sandy Shen, Jason Daigler, Penny Gillespie, 3 November, 2025.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

SAP was recognized as SAP Hybris in 2014, 2016 and 2017.

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