SAP Business AI for customer experience
From campaign creation to customer support, use the AI that knows your business
Elevate CX with AI built into CRM, e-commerce and marketing apps
Save time and boost efficiency: customers can find products and check orders themselves, and marketing teams can generate campaign content automatically.
Create marketing campaigns in minutes, not days
Generate subject lines, product descriptions, and campaign reports automatically. Translate content across markets without waiting for copywriters or agencies.
Personalize interactions with instant customer context
Ask questions in natural language and get immediate answers about account history, preferences, and next best actions. No more hunting through multiple systems.
Empower customers to find answers faster using self-service
AI agents help customers find products, check order status, and answer service questions, freeing your support team to focus on more complex issues that need human expertise.
Explore the impact of AI on customer experiences
SAP Experts demonstrate how AI is reshaping customer experiences (CX) in our webcast, “Bridging the CX Gap: Is Your Customer Experience Ready for AI?”
AI that fits into your flow of work
Simplify work and accelerate results with AI-enabled scenarios that connect end-to-end customer experience processes.
USE CASE
Reduce time spent on creating marketing reports
Empower marketers to generate individualized reports without the need for specialized technical skills or support.
USE CASE
Find and insert products quickly into e-mails
Use AI-driven natural language search to find and add the right products into e-mail campaigns without referencing catalogs.
Joule Agents
Discover ready-to-use Joule Agents for customer experience that automatically plan and execute multi-step workflows connecting departments, speeding up decisions, and streamlining processes.
Improve service quality with Joule Agents that automate case classification, proactively find answers to customer questions, and create knowledge base articles from novel service cases.
Increase sales staff productivity with a Quote Creation Agent that transforms incoming email requests into ready-to-send quotes.
Convert browsing into buying with a Shopping Agent that helps customers find and compare products to make informed shopping decisions.
See how customers are succeeding with SAP
Boost efficiency using one AI agent for hundreds of workflows
Learn how Bosch uses Joule agents to speed up responses and ticket resolution and improve the quality of customer experiences.
Increase revenue growth by 30%
Learn how the San Jose Sharks built personalized customer relationships and highly effective campaigns with SAP CX solutions.
Increase revenue up to 40%
Learn how CHRIST Juwelier used SAP CX solutions to increase repeat buying using personalized e-mails that boosted open rates by 15%.
Calculate your savings from SAP Business AI
Learn how SAP Business AI can deliver measurable value for your business.
Packages
See how Joule can help your sales and service needs.
Joule Base
Baseline AI capabilities, included in all cloud subscriptions:
Provides free access to core AI functions.
Supports tasks like finding information and navigating to task-relevant locations.
Embedded in standard cloud licenses with solution-specific foundational AI capabilities.
Joule Premium
Advanced AI capabilities tailored to your business needs. Includes everything in Joule Base plus:
Powerful organization-wide or user-specific access to high-value AI services.
Relevant Joule Agent capabilities and premium Joule capabilities, such as analytical insights and task automation.
Price-based on usage through AI-units, billed monthly.
Resources
WHITE PAPER
Benefits of SAP CX natively connected to SAP ERP
Discover how SAP CX and ERP integration enhances customer experiences, reduces costs, boosts productivity, streamlines operations, and drives ROI.
BROCHURE
Build long-term loyalty by connecting CX and ERP
Learn how IT leaders unify ERP and CX to deliver faster service, real-time insights, and scalable experiences that drive measurable business success.
WHITE PAPER
Revolutionizing CX and customer loyalty with AI
Explore how AI can enhance CX through self-serve options, efficient interactions, and real-world success stories that boost loyalty and growth.