FC BAYERN: Optimizing game-day operations, in real time
Learn how one of the most successful sports clubs uses a single source of truth to elevate game day for 75,000 in-person fans and millions watching worldwide. Document downloaden
Learn how one of the most successful sports clubs uses a single source of truth to elevate game day for 75,000 in-person fans and millions watching worldwide. Episode overview
Get a high-level look at the
guests, questions, challenges,
and opportunities discussed in
this episode of Better
Together: Customer
Conversations.
Read the blog
Optimizing game-day operations, in real time
Learn how one of the most successful sports clubs uses a single source of truth to elevate game day for
75,000 in-person fans and millions watching worldwide.
Thought leadership podcast
Dominik Winter, head of
development and process at FC
Bayern München, talks with
Thulium CEO Tamara McCleary
about why it was mission-critical
to enhance the fan experience
by integrating their data to
deliver a more personal
omnichannel experience, from
parking to purchases.
Listen to the podcast
Practitioners' video
Dominik Winter talks with Timo
Elliott, vice president and global
innovation evangelist at SAP,
about the herculean undertaking
to capture and make sense of
the staggering volume of fan
data siloed in more than 50
legacy systems. And then, with
an eye on AI, they discuss what’s
next.
Watch the video
Business transformation study
Find out how FC Bayern
simplified its data landscape for
a single source of truth,
connecting data sources for a
central view and providing
intuitive, self-service analytics
technology.
Read the study
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.
Get a high-level look at the
guests, questions, challenges,
and opportunities discussed in
this episode of Better
Together: Customer
Conversations.
Read the blog
Optimizing game-day operations, in real time
Learn how one of the most successful sports clubs uses a single source of truth to elevate game day for
75,000 in-person fans and millions watching worldwide.
Thought leadership podcast
Dominik Winter, head of
development and process at FC
Bayern München, talks with
Thulium CEO Tamara McCleary
about why it was mission-critical
to enhance the fan experience
by integrating their data to
deliver a more personal
omnichannel experience, from
parking to purchases.
Listen to the podcast
Practitioners' video
Dominik Winter talks with Timo
Elliott, vice president and global
innovation evangelist at SAP,
about the herculean undertaking
to capture and make sense of
the staggering volume of fan
data siloed in more than 50
legacy systems. And then, with
an eye on AI, they discuss what’s
next.
Watch the video
Business transformation study
Find out how FC Bayern
simplified its data landscape for
a single source of truth,
connecting data sources for a
central view and providing
intuitive, self-service analytics
technology.
Read the study
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this material.