SAP Customer Identity and Access Management
What is SAP Customer Identity and Access Management?
SAP Customer Identity and Access Management solutions support effective customer data management, enabling you to handle customer identity, consent, and authentication through a unified profile used for real-time customer engagement. This helps you provide a smooth customer experience while meeting robust security standards.
Build rich customer profiles and synchronize them across digital properties with our customer identity and access management (CIAM) solution. When combined with SAP Enterprise Consent and Preference Management, you can manage identity and consent in one centralized solution.
- Cloud deployment
- Increased engagement rates with fast authentication and self-service onboarding
- Permission-based, first-party customer data management for marketing, personalization, service, and analytics
- Business security features with threat detection, account takeover, and security monitoring
SAP Customer Identity and Access Management for B2C
Identify and engage customers across channels and devices with convenient and smooth interactions, deliver more-relevant experiences based on first-party data, and protect customers from fraud and account takeover threats.
SAP Customer Identity and Access Management for B2B
Accelerate time to market with efficient onboarding and personalization, simplify and lower the cost of comprehensive partner and customer lifecycle management, and minimize your business risk.
Customer Experience (CX) Webcast
Bye-bye boring: IDC data shows a path for CX to stand out in a sea of sameness.
Key benefits
Increase revenue and speed time to value
Reduce identity silos and leverage first-party permissioned data across your organization to strengthen loyalty and create dynamic engagements throughout the customer lifecycle.
Elevate security and experience
Offer passwordless authentication options, protect against account takeover attacks in real time, and adapt experiences using AI and machine learning–driven, risk-based authentication (RBA).
Scale with less effort
Address data residency, automate changes to customer consent, minimize latency, and handle traffic spikes with a solution built for enterprise scalability.
Key features
Customer identity and access management for B2C
Customer identity and access management for B2B
Enterprise consent and preference management
Data integration and deployment
See how customers are succeeding with SAP Customer Identity and Access Management
59% increase in contactable customers
Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.
30% increase in the renewal rate
Explore how professional training company FranklinCovey offers customers more-engaging, personalized experiences.
Enhancing the customer experience
Explore how Expo 2020 created a memorable experience by understanding attendees' needs, preferences, likes, and dislikes.
100 billion activities managed
Discover how leading retailer Carrefour handles segregation of duties across its global operations.
Build a business case
Understand who your customers are
Turn anonymous users into known customers and loyal brand advocates and provide truly personalized experiences while respecting customer consent.
Meeting the moment with confidence
See how connecting back-end business processes with the front-end customer experience can turn a viral social media moment into stronger loyalty and higher profits.
The next generation of intelligent customer experience software
Learn how connecting important operational data to insightful contextual data can help you deliver exceptional customer experiences.
Explore the latest release highlights and product road map
Release highlights
Find out about changes and updates in the latest release of SAP Customer Identity and Access Management.
Road map for SAP Customer Identity and Access Management
View our road map to explore your current options as well as planned innovations and future features and functions.
Technical information
SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
Installation and setup
Follow these setup instructions so you can start running your SAP software quickly and confidently.
Configuration
Optimize the configuration of SAP products with our comprehensive configuration guide.
Integration
Find out how you can integrate SAP products with your existing IT landscape.
Business process security
Support compliance with regulatory requirements.
Risk and threat mitigation
Drive continuous improvement across your operations.
Cloud delivery options
Enable a smooth transformation while meeting security and compliance requirements.
See what analysts are saying about SAP
Integrating identity management with digital customer experience
See how CIAM speeds up growth by removing friction in the digital experience, enhancing cybersecurity, and addressing data privacy.
The link between trust and revenue growth
Acquire and orchestrate personal data more ethically, respectfully, and consistently with insights from The Content Advisory.
KuppingerCole names SAP a CIAM leader
Review an in-depth analysis of 26 CIAM vendors and learn why SAP is named a leader for the fourth time in a row.
Get started
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Services
Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.
Support
Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.