Sharpen the focus of marketing using the full context of the customer

SEA Group

Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.

Doehler

See how Doehler implemented SAP Marketing Cloud and integrated it with its existing business intelligence system.

Emmi Group

Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.

SPAR Switzerland

Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.

Customer Video

Bosch

Discover how this leading manufacturer of power tools and other consumer products improved its business by providing marketers with a complete 360-degree view of customers.

Thrush Aircraft

Learn how Thrush Aircraft transformed its customer engagements with integrated, end-to-end SAP Customer Experience solutions, including SAP Marketing Cloud.

Three ways account-based marketing pays off

The essential building blocks of a strong account-based marketing strategy

What your marketing program reveals about the health of your organisation

Account-based marketing: Quarterback your way to victory

2020 marketing trends: The “why” behind the “what”

Waking the dead: Five steps to account-based marketing success

Scientific proof of the power of content marketing

B2B marketing evolution: Customers demand B2C experiences

I’ve got the golden ticket: Discovering qualified leads

Marketing evolution: From personalisation to individualization

You have arrived: Mapping the customer lifecycle

The view from here: Thought leadership, content marketing, and trust

Four marketing types: Which one are you?

The winds of change: Marketing in modern times

Helping your business pass the empathy test

Discover how your marketing organisation can pass the empathy test using marketing automation solutions.

Delivering better customer experiences with e-mail marketing

Leverage intelligent e-mail marketing automation solutions to drive ROI and boost engagement.

Marketing to B2B buyers in the era of CX

Learn how B2B buyers are behaving more like
B2C consumers and explore the new marketing approaches required to retain them.

Key health indicator: Marketing program reveals and drives the health of your organisation

Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.

See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

Creating superior customer experiences through social media

Find out how social media plus account-based marketing can help deliver B2B marketing success.

Insight-driven audience targeting and segmentation

See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualise and discover hidden trends and micro-segments.

SAP Marketing Cloud: Machine learning solutions

Bring intelligence into your marketing organisation to make data-driven decisions that will help you identify the right customers and deliver the best customer experiences.

SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

SAP Marketing Cloud: Dynamic customer profiling

Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.

SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalised customer experiences.

Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

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The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

Webinar: DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

SAP named a 2020 Gartner Magic Quadrant Leader in Multichannel Marketing Hubs

Analyst Report

Top imperatives for your marketing strategy

Whitepaper

Get the insight you need to improve your customer experience and loyalty efforts, meet customer expectations, and stand out in their competitive sets.

Read the Loyalty360 study

General Brochure

Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

ITSMA case study: Scaling ABM – a new approach at Fujitsu

Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue.

ITSMA Viewpoint: How to run a successful ABM campaign: Lessons from online dating

See how dating illustrates four key ingredients that can help you create a great ABM campaign.

ITSMA Viewpoint: Lessons from ABM leaders – Juniper, Microsoft, and Teradata

Explore successes, challenges, and lessons learned from account-based marketing program leaders.

CX Insights

Explore trends and insights you need to deliver exceptional brand experiences to customers.

How customers are changing and how marketers should respond

White Paper

Discover how leading brands simplify and personalise customer experiences.

Read the white paper

The customer data imperative

In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.

CMO Council white paper: Transformation in the age of engagement

White Paper

Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.

Read the white paper

Analyst Report

The total economic impact of SAP Marketing Cloud

Find out how your enterprise can realise improved ROI by deploying SAP Marketing Cloud.

CMO Council: Customer experience dynamics

How can sales and marketing functions best align to develop, amplify, optimise, and realise an exceptional – and exceptionally effective – customer experience?