Marketing and engagement
Orchestrate data to grow your brand
Data agility for brand connectivity
Most brands have the data. Few can act on it. SAP connects context-aware engagement data, purchase signals and customer loyalty to create high-impact experiences at every moment.
Zero in on customer engagement that drives value
Orchestrate high value signals such as buying behaviour, product availability and point-of-sale activity so every moment triggers the right response from interest to purchase.
Sync up each touchpoint across the customer journey
Connect all your data, workflows and decisions to create seamless experiences with shared context using AI assistants and agents to deliver every promise as expected.
Win customer trust with high-impact engagement
Delight customers at every step with the right blend of marketing moments, promotional offers and purchasing ease to build a trusted experience and drive customer loyalty.
Marketing and engagement assistants
Personalise every interaction with streamlined campaign strategy, development and execution.
Content Assistant
The Content Assistant helps users generate, personalise and assemble content using unified customer context to deliver relevant, on-brand engagement across channels at scale. It surfaces recommendations, accelerates production and ensures assets are optimised for real-time activation while meeting enterprise brand, security and compliance standards.
Campaign Assistant
The Campaign Assistant guides users in configuring, orchestrating and optimising end-to-end campaigns using unified customer data, automation and decisioning logic. It streamlines planning, activation and measurement by surfacing insights, automating steps and monitoring performance to deliver co-ordinated engagement across the customer lifecycle.
Explore marketing and engagement capabilities
Turn engagement data, purchase signals and product delivery into real-time decision-making, so the right action happens at the right moment, every time.
Intelligent omnichannel interactions
Accelerate time to value with agentic AI that helps plan, create and orchestrate cross-channel campaigns.
Revenue-driving engagement
Create revenue streams by turning external signals and enterprise data into real-time, context-aware interactions.
Agentic, AI-driven personalisation
Use connected data and AI to tailor messaging, visuals, variants and channel mix, enabling more relevant, on‑brand engagement.
Confident execution
AI agents help ensure brand-consistent, secure and compliant engagement across regions, channels and business areas.
5 hidden ERP signals of B2C engagement
Signals that can reveal customer intent are already in your systems. Hear how B2C brands can use them to connect customer intent to experiences and act in real time.
See how customers are succeeding with SAP
Building a world-class omnichannel experience
Learn how integrating SAP solutions helped CHRIST Juwelier turn gift-givers into self-givers.
See what analysts are saying about SAP
SAP is named a Leader by Gartner
SAP is recognised in the 2026 Gartner® Magic Quadrant™ for Personalisation Engines for the seventh consecutive time.
Resources
Global Customer Loyalty Index 2026: The New Loyalty Signals: Where Human Connection Meets Agentic Engagement
Discover insights from the sixth annual Customer Loyalty Index, based on research with more than 10,000 consumers across the US, UK, Germany and Hong Kong. The 2026 report explores how AI is reshaping loyalty as consumers increasingly trust brands to guide and act on their behalf. Learn how earned trust, human control and autonomous action are helping leading brands create more personalised experiences and stronger customer relationships.
Global B2B Buyer Loyalty Index 2026: How AI Agents are Transforming Trust, Loyalty and Supplier Choice
Gain insights from the second annual B2B Buyer Loyalty Index, based on feedback from more than 2,200 enterprise decision-makers across four global markets. The 2026 report reveals how AI agents are reshaping supplier relationships as buyers increasingly trust AI to evaluate and recommend vendors. Explore how loyalty is shifting from switching barriers to trust, transparency, relevance and measurable business value.
The state of marketing + engagement: Q3 2026
Understand the trends and data shaping marketing and engagement in Q3 2026 - and how they can help you to finish H2 strong.
Deck the baskets: AI-driven strategies to engage holiday shoppers
As customers turn to agentic AI to make peak-season shopping faster and more convenient, brands need to do the same. This guide offers calendars and AI-driven strategies for engaging customers during the most impactful stages of their purchasing journey.
The ERP Advantage: 5 Hidden Signals Driving Customer Loyalty
Marketing today feels like navigating a maze, with fragmented data as the biggest bottleneck. Discover how connecting ERP and customer data empowers AI to align engagement with operational reality and fuel sustainable growth.
2026 Global Engagement Index Report: How Signals, Micro Moments and AI Transform Enterprise Engagement
Customer expectations are evolving quickly with AI. Brands must bridge the Engagement Divide by integrating systems, teams and real-time data to deliver personalised experiences. SAP Engagement Cloud empowers businesses with AI-driven interactions, enhancing customer loyalty and driving growth.