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Stand out by understanding your customers

Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands.

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A customer segmentation model supported by SAP Marketing Cloud solutions

A customer segmentation model supported by SAP Marketing Cloud solutions

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  • Unite experiential and operational data to build a single, comprehensive view of customers
  • Remove silos across the organisation and activate the full value of customer data
  • Gain deeper insights into customers to understand their intent and anticipate their behaviour
  • Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy

Engage with seamless, personalised experiences

Build customer trust and deepen customer relationships with greater insight and agility.

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Consent-based marketing information supported by SAP Marketing Cloud solutions

A customer profile with consent-based marketing information

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  • Identify and deliver personalised experiences at scale
  • Build customer trust through consent-based engagements
  • Orchestrate seamless experiences throughout the customer journey
  • Use advanced data analytics to engage customers  with precision, while providing a five-star shopping experience

fulfil your promises to customers and the brand

Use real-time business intelligence to enable fast analysis and confident decision-making across the organisation, while delighting customers and optimising marketing performance.

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Spend analysis dashboard shows planned versus actual spend for marketing plans

Charts and graphs provide insights into customer demographics, behaviours, and sentiments

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  • Understand marketing performance, budget, and ROI with closed-loop measurement
  • Plan and manage all marketing activities and campaigns, while collaborating with teams for seamless execution
  • Discover and understand performance drivers with advanced data visualisation and multi-dimensional analysis

Drive demand and growth for B2B marketing with SAP Marketing Cloud

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

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Lead information management supported by SAP Marketing Cloud solutions

Pipeline and deals information for lead management

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  • Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
  • Identify and target customers with account-based marketing across touchpoints with timely and personalised engagements
  • Equip your teams with the right insights to make intelligent decisions

Build a business case to elevate your e-commerce marketing

Choose a 2020 Gartner Magic Quadrant Leader for Multichannel Marketing Hubs

Find out why SAP has been named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth year in a row.*

Discover a strategy for e-commerce marketing planning and measurement

Now more than ever before, your e-commerce marketing needs agile planning and measurement. Find out how to achieve this mission-critical goal.

See how customers are succeeding with SAP Marketing Cloud

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Training and Certification for SAP Marketing Cloud

Achieve your strategic goals with the right knowledge and experience.

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Boost expertise

Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.

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Empower your team

Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.

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Access on-demand resources

Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.

Get started with SAP Marketing Cloud

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  • View how-to videos on using software features and functions
  • Watch webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our releases, service availability, and cloud support

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

Get an overview of services for SAP Marketing Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Partner Ecosystem

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Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

SAP Marketing Cloud Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Story
SEA Group

Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.

Read the story
Customer Story
Doehler

See how Doehler implemented SAP Marketing Cloud and integrated it with its existing business intelligence system.

Customer Story
Emmi Group

Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.  

Read the story
Customer Story
SPAR Switzerland

Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.

Read the story
Customer Video
Bosch

Discover how this leading manufacturer of power tools and other consumer products improved its business by providing marketers with a complete 360-degree view of customers.

Watch the video
Online Event
Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.

Watch the webinar
Online Event
See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

Watch the webinar
Online Event
Creating superior customer experiences through social media

Find out how social media plus account-based marketing can help deliver B2B marketing success.

Watch the webinar
Online Event
Insight-driven audience targeting and segmentation

See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualise and discover hidden trends and micro-segments.

Watch the webinar
Video
SAP Marketing Cloud: Machine learning solutions

Bring intelligence into your marketing organisation to make data-driven decisions that will help you identify the right customers and deliver the best customer experiences.

Watch the video
Video
SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

Watch the video
Video
SAP Marketing Cloud: Dynamic customer profiling

Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.

Watch the video
Video
SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalised customer experiences.

Watch the video
Online Event
Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

Watch the webinar
Online Event
The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

Watch the webinar
Online Event
Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

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Online Event
DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

Watch the webinar
Online Event
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

Watch the webinar
Report
Optimising the B2B marketing recipe for success

Learn how B2B marketing organisations can embrace the opportunities of today’s digital-first landscape.

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Analyst Report
SAP named a 2020 Gartner Magic Quadrant Leader in Multichannel Marketing Hubs
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General Brochure
Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

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Report
ITSMA case study: Scaling ABM – a new approach at Fujitsu

Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue. 

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Report
ITSMA Viewpoint: How to run a successful ABM campaign: Lessons from online dating

See how dating illustrates four key ingredients that can help you create a great ABM campaign.

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Report
ITSMA Viewpoint: Lessons from ABM leaders – Juniper, Microsoft, and Teradata

Explore successes, challenges, and lessons learned from account-based marketing program leaders.

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Report
The customer data imperative

In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.

Read the report
White Paper
CMO Council white paper: Transformation in the age of engagement

Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.

Read the white paper

Support the end-to-end customer journey

Explore the other cloud solutions in the SAP Customer Experience portfolio.

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SAP Customer Experience solutions

See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

*Gartner Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever, 12 May 2020.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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