Customer experience and CRM customer stories
Featured customers
Learn how our customers are using SAP Customer Experience solutions.
Doubling revenue over three years
Hear how Online Metals improved their consumer-grade B2B marketing, e-commerce and marketplace experience to increase revenue and profit.
Building a worldclass omnichannel experience
Learn how integrating SAP solutions has helped Christ to make gift-givers into self-givers with SAP Commerce Cloud and SAP Engagement Cloud.
2026 Trends in B2B Commerce: From AI Ambition to Affect
New research reveals what separates top B2B commerce performers from the rest. Join the webinar on 9 September, 2026 to see where your organisation stands and what to prioritise next.
Customer success by the numbers
Organisations are using CX solutions from SAP to deliver more value for their customers and stronger results for their business.
1/3
of customers pay through the portal
Cintas created a payment portal, giving customers more value from its services and driving down costs.
30
%
more revenue from holiday campaigns YoY
Sharks Sports & Entertainment increased revenue by sending the right message at the right time.
59
%
increase in contactable consumers
Since Ferrara implemented SAP solutions, its email open rates have been above the industry average.