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CRM and Customer Experience

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Join the customer experience revolution

The voice of today’s customer is clear: they want intelligent, personalised, reliable experiences that will help them meet daily goals. Find out how.

Solve your specific customer experience needs

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How to deliver contextual customer experiences

Learn how to deliver the same engaging experience across time and multiple channels – and why giving your customers rich, personalised content throughout their journey can help. 

Engage customers in their buying experience

Give customers the simple, enjoyable shopping experiences they demand. Gain the CRM tools and insights you need to delight customers anywhere, any time, on any device.

Free sales teams to lead the fast-changing markets

Sell smarter, stay relevant, and act faster with this mobile CRM sales solution. Break down information silos to understand customer issues and discover new opportunities to nurture the customer relationship.

Explore our customer experience management software

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Discover SAP C/4HANA suite

Capitalise on emerging business models with our fourth-generation, in-memory CRM system. SAP C/4HANA brings together customer data, machine learning technology, and microservices to power real-time customer experiences across sales, service, marketing, commerce, and beyond.

What are the leading analysts saying about SAP?

Get the facts

of internet users and shoppers say they regularly participate in researching products online before purchasing in a physical store

The Customer Engagement Imperative

more qualified leads for the top 25% of organisations compared to average performers

SAP Performance Benchmarking

Get the latest news and trends from experts

Find the customer experience solutions that meet your needs

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