SAP Engagement Cloud, personalization rules

Tailor the recommended product set to your business needs.

Overview

Personalization rules are business logics that you can apply on top of your product recommendations. Personalization rules enable you to tailor the recommended product set to your business needs. You can create a personalization rule by using a base logic. A base logic is nothing more than a product recommendation logic that returns a selection of products based on a pre-defined calculation. Once a base logic has been selected, you can add business-specific criteria that filters your product catalog based on your use case, for example filtering based on price range or including/excluding certain brands or categories. This feature is available in SAP Engagement Cloud Emarsys Edition only.

Benefits

Increase conversions and average order value
Enhance customer experience
Reduce total cost of ownership

Details

Solution type

AI Feature

Compatibility

Works with

SAP Engagement Cloud

Plans and pricing

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