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SAP Customer Identity and Access Management
Transform identity into a strategic advantage by securely unlocking customer data for an AI-first world.
What is SAP Customer Identity and Access Management?
SAP Customer Identity and Access Management uses AI-enabled identity protection and compliant consent management to turn customer data into actionable insights.
Deliver comprehensive identity management and adaptive access control with a solution that allows you to:
Authenticate users and secure identities with AI-driven threat detection.
Capture first-party data and manage consent in line with global standards.
Unify global access with rule-based controls for regions, brands and groups.
Grow confidently with a scalable solution built for enterprise expansion.
Identity management for every industry
Discover how SAP Customer Identity and Access Management enhances security and accelerates business growth across all industries.
Key benefits
Help secure users and safeguard data
Strengthen data protection with AI-enhanced fraud prevention, risk-based access, and flexible authentication options to bolster security without added friction.
Optimize customer consent
Improve targeting and engagement with high-quality zero- and first-party data that preserves visibility and personalization as third-party cookies disappear.
Protect customer privacy
Reinforce customer trust and reduce privacy risk with features that centrally manage consent and adhere to global data regulations including GDPR, ISO, and BSI.
Scale with enterprise needs
Drive growth and ease IT workloads with a scalable solution that supports billions of users, spans hybrid and cloud environments, and meets B2C and B2B demands.
Key features
Passwordless authentication
Eliminate the need for traditional passwords.
Support passkeys, phone login, magic links, and OTPs.
Work across web, mobile, and in-store kiosks.
Enhance security while simplifying user access.
Provide a seamless login experience across platforms.
Maximized data activation
Centralize consented zero- and first-party customer data.
Unify profiles across regions, brands, and devices.
Enable data activation for analytics, marketing, and personalization.
Support AI-drive workflows and insights.
Operate effectively in a cookie-less environment.
Unified consent management
Capture and manage user consent and preferences.
Mantain consistency across regions and channels.
Log consent with audit-ready records and version control.
Support compliance with regulations like GDPR, ISO, and CCPA.
Connect consent data to a unified user profile.
Multi-tenant cloud architecture
Support billions of identites and API calls.
Scale effortlessly during high-demand moments.
Handle surges in logins and registrations.
Leverage a cloud-native, multi-tenant architecture.
Perform reliably during peak events like Black Friday.
Pricing
See how customers are succeeding with SAP Customer Identity and Access Management
59% increase in contactable customers
Find out how Ferrara Candy is building relationships with its fans with a modern omnichannel experience.
Centralizing customer data
Find out how Grupo Axo enhanced the omnichannel customer experience by becoming more data driven and customer centric.
100 billion activities managed
Discover how leading retailer Carrefour handles segregation of duties across its global operations.
Technical information
SAP provides built-in security features and add-on solutions to help you protect your enterprise. This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
SAP Help Portal
Visit SAP Help Portal to find detailed documentation, guides, and articles to help you implement, configure, and optimize SAP products.
See what analysts are saying about SAP
New customer data approach leads to big payoff
Elevate your customer data strategy with insights from analysts surveyed by Harvard Business Review Analytic Services, in association with SAP.
Get started
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Services
Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.
Support
Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.