The Beginning of Better
SAP Sapphire attendees were able to:
Learn about Joule’s new central workspace.
Experience live demos and see how Joule proactively improves operations.
Connect with experts, partners, and peers to talk AI strategy and gain insights.
Watch the global and customer keynotes on demand
Dive into the best of SAP Sapphire at your convenience.
Global keynote: The Beginning of Better
Discover how SAP provides the powerful foundation of applications and data that AI needs to truly deliver business outcomes. Hear from SAP CEO Christian Klein, Member of the Executive Board Muhammad Alam, CTO Philipp Herzig, and COO Sebastian Steinhaeuser.
Customer keynote: Connected to win: From moment to momentum
In the age of AI, the advantage comes from being ready to act. Every customer journey begins with a moment that demands change. Real value is created when that moment turns into momentum. These transformations demonstrate how connection and SAP Business AI drive productivity today and fuel growth tomorrow.
Celebrity keynote: Find your winning edge
Join legendary tennis champion and philanthropist Roger Federer for insights into excelling under pressure. The star shares how his career-long lessons in versatility, resilience, and strategic thinking can help leaders deliver results in any business arena.
Watch line-of-business keynotes on demand
The beginning of better decisions, made in motion
What if your business was already listening? See how SAP connects signals across finance, supply chain, procurement, customer engagement, and HCM to detect change, assess impact, and bring the right decision together. With a demo and input from a key customer, learn how humans stay in control as decisions become faster, smarter, and more connected.
A unified platform for your future
AI is advancing rapidly, but most enterprises see little impact because it’s disconnected from core processes and data. SAP’s unified platform for AI changes that by embedding AI directly into operations—combining process context, unified data, purpose-built models, and governance—to help CIOs scale trusted, agentic AI with measurable outcomes.
CFO power moves for 2026: Strategic finance innovation
Hear from SAP and BCG (Boston Consulting Group) about redefining the future of finance with agentic AI that shifts CFO focus from reacting to outcomes to shaping them. Autonomous, insight-driven processes unlock proactive value creation, while trusted, governed AI helps ensure control, clarity, and confident decision-making at enterprise scale.
Meet Joule: The future of work
Explore how the Joule solution is transforming enterprise software today and where it’s headed next. From current capabilities to future innovation, explore how AI is moving beyond interfaces by reshaping how people interact with technology and fundamentally changing how business outcomes are realized.
The latest innovations from SAP Sapphire
Catch major announcements from the event and explore the breakthrough innovations. Discover a reimagined Joule experience and dive into a bold new vision redefining how businesses will operate.
Learning is vital—now more than ever
Explore the learning zone’s tailored resources to build skills in the latest innovations, prepare for certification exams, and connect with SAP experts.
Level up your learning journey
Explore the SAP Sapphire learning zone to access curated resources that sharpen your skills, get exam-ready with confidence, and connect with SAP experts. Plus, take advantage of two exclusive offers:
25% discount on SAP Certification
Complimentary access to SAP Learning Hub, event edition