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CRM and Customer Experience

Build trusted relationships between brands and customers with SAP C/4HANA, our fourth-generation CRM technology suite, and create customers for life.
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SAP C/4HANA

Give customers a seamless experience at every stage of their journey with SAP C/4HANA, our suite of five industry-leading cloud solutions.

[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.
Kristin Morrison, Head of Digital, DC Thomson Media
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SAP Customer Data Cloud

Turn anonymous visitors into loyal customers.

Create seamless customer experiences and onboarding

Provide the data privacy and trust customers demand

Eliminate data silos for better contextual marketing

Offer customers transparency and control, while addressing GDPR compliance

Learn more
Image of chat boxes representing SAP Marketing Cloud

SAP Marketing Cloud

Treat marketing as a trusted source of business.

Personalize customer experiences across your business

Build customer trust to develop ongoing relationships

Optimize marketing to drive revenue

Drive demand and growth for B2B marketers

Learn more
Becoming consumer-centric really means you should start connecting with your consumer and not think for them.
Damian Bott, Global Online Manager, Swinkels Family Brewers

SAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.

Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUI
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SAP Commerce Cloud

Provide a superior omnichannel commerce experience.

Benefit from using a single commerce solution

Support all go-to-market models

Leverage industry-specific capabilities

Realize a fast ROI with prebuilt integrations

Exceed expectations with built-in flexibility

Learn more
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SAP Sales Cloud

Improve sales with better selling experiences.

Save time and guesswork to accelerate sales

Guide sales reps through quotes and contracts fast

Model and manage sales territories and incentives

Embrace the future of selling

Learn more
[SAP CPQ] will tell you about the benefits of increased efficiency, margins, deal size, order accuracy, and profit, but that’s just the tip of the iceberg. We’ve experienced numerous benefits, starting with the ability to sell extremely complex products across the globe.
Louis De Jaegher, Senior Business Process Manager, Atlas Copco
SAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.
Jack Rijnenberg, Director, Online Services, Markem-Imaje
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SAP Service Cloud

Make service the heart of your customer experience.

Create a unified service experience

Develop an elite team of skilled experts

Deliver the next generation of self-service

Capture and understand customer feedback

Learn more

Innovate, integrate, and extend your solution

Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

SAP Cloud Platform

SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

  • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
  • Connect and extend enterprise SAP C/4HANA cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
  • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly

What are analysts saying about SAP C/4HANA?

See how customers are succeeding with SAP C/4HANA

  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
Automotive

Drive the future of mobility

Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

Consumer Products

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.

Fashion

Deliver great experiences to fashion customers

Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

High Tech

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Industrial Machinery and Components

Redefine the manufacturing customer experience

Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.

Insurance

Engage the unengaged insurance customer

Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

Public Sector

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.

Retail

Create engaging experiences across every channel

Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.

Telecommunications

Become a digital service provider and monetize services

Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.

Travel

Create a traveler journey that enhances the destination

Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.

Utilities

Win over the new prosumer with customer centricity

Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.

Learn how you can grow your business through exceptional customer experiences

Resource Center

Analyst Report
Delivering mass personalization at scale

Constellation Research

March 2018

Read the report
Analyst Report
Magic quadrant for multichannel marketing hubs

Gartner

April 2018

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Analyst Report
SAP recognized for sales performance management

Gartner

January 2019

Read the report
Analyst Report
SAP a leader among B2C commerce suite providers

Forrester Research

September 2018

Read the report
Analyst Report
The customer trust and data privacy playbook

Forrester Research 

March 2018

Read the report
White Paper
Five steps for turning field service into a profit center
Read the white paper
Analyst Report
SAP a leader among B2B commerce suite providers

Forrester Research 

September 2018

Read the report
E-Book
Pipeline management and forecasting
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Guide
Your Path to SAP C/4HANA

The Customer Experience Revolution.

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Solution Brief
SAP Customer Data Cloud from Gigya

Building more trusted and valued relationships with customers.

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Solution Brief
SAP Marketing Cloud solutions: intelligent marketing in the moment
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Solution Brief
SAP Commerce Cloud: the advanced digital business solution
Read more
Solution Brief
SAP Sales Cloud: building a high-performance team
Read more
Solution Brief
Perfecting customer service with SAP Service Cloud solutions
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Solution Brief
SAP Commerce Cloud pre-built integrations

Optimized, personalized customer experiences.

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Solution Brief
Create the perfect store with SAP Sales Cloud solutions
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Customer Story
New Era Cap

Entering a new era of e-commerce with SAP Commerce Cloud.

Read the story
Customer Story
Thrush Aircraft

Transforms customer engagement with integrated, end-to-end SAP C/4HANA solutions.

Read the story
Customer Story
Emmi creates richer customer profiles with SAP Marketing Cloud
Read the story
Customer Story
TUI Travel

Best-run business provides end-to-end customer service and easy engagement across channels with SAP Cloud solutions.

Watch now
Customer Story
DC Thomson Media

Creates a single customer view across multiple domains with SAP Customer Data Cloud .

Read the story
Customer Story
TUI Poland

Reaching new heights in traveler satisfaction with the SAP Commerce solution.

Read the story
Customer Story
dōTERRA provides immersive online experiences with SAP solutions
Read the story
Training
SAP C/4HANA Suite overview

Sales, marketing, commerce, service, and customer data cloud solutions from SAP.

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Training
SAP Customer Data Cloud overview

Earning consumer trust with transparent data management and great customer experiences.

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Training
Compliance features of SAP Customer Data Cloud
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Training
SAP Marketing Cloud overview

Developing a unified customer view and custom omnichannel experiences.

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Training
SAP Commerce Cloud overview

Delivering seamlessly integrated and personalized shopping experiences.

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Training
SAP Sales Cloud overview

A mobile-first solution for faster action and increased sales.

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Training
Overview of SAP CPQ

SAP Sales Cloud solution for managing high volumes of complex quotes quickly and easily.

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Training
Overview of SAP Field Service Management
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Questions? Get in touch!

Chat nu Chat Offline
Live hulp en chat met een van onze SAP medewerkers.
Contacteer ons
E-mail ons uw opmerkingen, vragen of feedback.
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