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SAP Marketing Cloud

At a Glance Features Plans and Pricing Technical Information Get Started
At a Glance Features Plans and Pricing Technical Information Get Started

Take the reins on revenue

Fulfill the promise of CRM by activating customer data, engaging with speed and intelligence, and optimizing marketing to drive growth and revenue with SAP Marketing Cloud.

SAP is a Leader in Gartner's 2020 Magic Quadrant for Multichannel Marketing Hubs

Read the report

Elevate your e-commerce marketing effectiveness

View the resource guide

Learn how TGI Fridays pivoted engagement strategies to address changing customer needs

Watch the Webinar

Sharpen the focus of marketing using the full context of the customer

Unite experience and operational data across the enterprise to build a single, comprehensive view of customers that delivers powerful insights to shape marketing strategy.

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A customer segmentation model supported by SAP Marketing Cloud solutions

A customer segmentation model supported by SAP Marketing Cloud solutions

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  • Remove silos, develop a unified customer profile across the organization, and activate the full value of customer data
  • Gain deeper customer insights to understand intent and anticipate customer behavior
  • Identify hidden trends and discover micro-segments with just a few clicks

Build customer trust and deepen customer relationships using insight and agility

Use consent-based marketing and advanced data analytics to engage customers with pinpoint accuracy, while providing a five-star customer experience.

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Consent-based marketing information supported by SAP Marketing Cloud solutions

A customer profile with consent-based marketing information

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  • Identify and deliver personalized experiences at scale
  • Build customer trust through consent-based engagements
  • Orchestrate seamless experiences throughout the customer journey

Optimize customer experiences and outcomes to drive revenue

Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

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Spend analysis dashboard shows planned versus actual spend for marketing plans

Charts and graphs provide insights into customer demographics, behaviors, and sentiments

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  • Understand marketing performance, budget, and ROI with closed-loop measurement
  • Plan and manage all marketing activities and campaigns, while collaborating with teams for seamless execution
  • Discover and understand performance drivers with advanced data visualization and multi-dimensional analysis

Drive demand and growth for B2B marketing with SAP Marketing Cloud

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

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Lead information management supported by SAP Marketing Cloud solutions

Pipeline and deals information for lead management

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  • Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
  • Identify and target customers with account-based marketing across touchpoints with timely and personalized engagements
  • Equip your teams with the right insights to make intelligent decisions

What are analysts saying about SAP Marketing Cloud solutions?

SAP is in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs

Find out why SAP has been named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs for the fourth year in a row.*

See how customers are succeeding with SAP Marketing Cloud

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Doehler logo
Emmi Group logo
SPAR logo

Training and Certification for SAP Marketing Cloud

Achieve your strategic goals with the right knowledge and experience.

Boost expertise

Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.

Empower your team

Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.

Access on-demand resources

Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.

Get started with SAP Marketing Cloud

Pictogram showing two levels of a business with different marketing teams and functions
  • View how-to videos on using software features and functions
  • Watch Webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our releases, service availability, and cloud support

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

Get an overview of services for SAP Marketing Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Partner Ecosystem

Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

SAP Marketing Cloud Resource Center

Customer Stories Blogs Webinars and Product Videos Industry Research and Product Information
Customer Story
SEA Group

Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.

Read the story
Customer Story
Doehler

See how Doehler implemented SAP Marketing Cloud and integrated it with its existing business intelligence system.

Read the story
Customer Story
Emmi Group

Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.  

Read the story
Customer Story
SPAR Switzerland

Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.

Read the story
Customer Video
Bosch

Discover how this leading manufacturer of power tools and other consumer products improved its business by providing marketers with a complete 360-degree view of customers.

Watch the video
Customer Story
Thrush Aircraft

Learn how Thrush Aircraft transformed its customer engagements with integrated, end-to-end SAP Customer Experience solutions, including SAP Marketing Cloud.

Read the story
Blog
Three ways account-based marketing pays off
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Blog
The essential building blocks of a strong account-based marketing strategy
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Blog
What your marketing program reveals about the health of your organization
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Blog
Account-based marketing: Quarterback your way to victory
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Blog
2020 marketing trends: The “why” behind the “what”
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Blog
Waking the dead: Five steps to account-based marketing success
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Blog
Scientific proof of the power of content marketing
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Blog
B2B marketing evolution: Customers demand B2C experiences
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Blog
I’ve got the golden ticket: Discovering qualified leads
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Blog
Marketing evolution: From personalization to individualization
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Blog
You have arrived: Mapping the customer lifecycle
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Blog
The view from here: Thought leadership, content marketing, and trust
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Blog
Four marketing types: Which one are you?
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Blog
The winds of change: Marketing in modern times
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Blog
Helping your business pass the empathy test

Discover how your marketing organization can pass the empathy test using marketing automation solutions. 

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Blog
Delivering better customer experiences with e-mail marketing

Leverage intelligent e-mail marketing automation solutions to drive ROI and boost engagement.

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Blog
Marketing to B2B buyers in the era of CX

Learn how B2B buyers are behaving more like
B2C consumers and explore the new marketing approaches required to retain them.

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Blog
Key health indicator: Marketing program reveals and drives the health of your organization
Read the blog
Webinar
Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.

Watch the Webinar
Webinar
See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

Watch the Webinar
Webinar
Creating superior customer experiences through social media

Find out how social media plus account-based marketing can help deliver B2B marketing success.

Watch the Webinar
Webinar
Insight-driven audience targeting and segmentation

See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualize and discover hidden trends and micro-segments.

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Video
SAP Marketing Cloud: Machine learning solutions

Bring intelligence into your marketing organization to make data-driven decisions that will help you identify the right customers and deliver the best customer experiences.

Watch the video
Video
SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

Watch the video
Video
SAP Marketing Cloud: Dynamic customer profiling

Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.

Watch the video
Video
SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalized customer experiences.

Watch the video
Webinar
Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

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Webinar
The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

Watch the Webinar
Webinar
Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

Watch the Webinar
Webinar
Webinar: DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

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Webinar
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

Watch the Webinar
Analyst Report
SAP named a 2020 Gartner Magic Quadrant Leader in Multichannel Marketing Hubs
Read the report
Whitepaper
Top imperatives for your marketing strategy

Get the insight you need to improve your customer experience and loyalty efforts, meet customer expectations, and stand out in their competitive sets.

Read the Loyalty360 study
General Brochure
Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

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Report
ITSMA case study: Scaling ABM – a new approach at Fujitsu

Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue. 

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Report
ITSMA Viewpoint: How to run a successful ABM campaign: Lessons from online dating

See how dating illustrates four key ingredients that can help you create a great ABM campaign.

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Report
ITSMA Viewpoint: Lessons from ABM leaders – Juniper, Microsoft, and Teradata

Explore successes, challenges, and lessons learned from account-based marketing program leaders.

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Report
CX Insights

Explore trends and insights you need to deliver exceptional brand experiences to customers.

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White Paper
How customers are changing and how marketers should respond

Discover how leading brands simplify and personalize customer experiences.

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Report
The customer data imperative

In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.

Read the report
White Paper
CMO Council white paper: Transformation in the age of engagement

Find out how understanding customers and gaining insights can be the driving force behind a successful digital transformation journey.

Read the white paper
Analyst Report
The total economic impact of SAP Marketing Cloud

Find out how your enterprise can realize improved ROI by deploying SAP Marketing Cloud.

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Report
CMO Council: Customer experience dynamics

How can sales and marketing functions best align to develop, amplify, optimize, and realize an exceptional – and exceptionally effective – customer experience?

Read the report

Support the end-to-end customer journey

Explore the other cloud solutions in the SAP Customer Experience portfolio.

SAP Customer Experience solutions

See how the SAP Customer Experience solutions bring together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

*Gartner Magic Quadrant for Multichannel Marketing Hubs, Noah Elkin, Benjamin Bloom, Mike McGuire, Colin Reid, Joseph Enever, 12 May 2020.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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