Skip to Content

Marketing

Drive revenue and customer lifetime value through intelligent engagement.
Request a demoRead the Econsultancy report

Deliver personalized experiences and profitable growth

Scale personalized engagements and accelerate business outcomes with integrated customer engagement and marketing automation solutions from SAP.

Product Overview

Exceed customer expectations with personalized, in-the-moment experiences while simplifying your martech landscape.

SAP Emarsys Customer Engagement SAP Marketing Cloud

Resource Center

Videos and Online Events Industry Research and Product Information
Webinar
Grocery’s perfect storm

Explore the opportunity for grocers to rebalance and repivot in an evolving post-pandemic landscape.

Watch the webinar
Video
Explore SAP Emarsys Customer Engagement

Consolidate various marketing technologies, shorten time to value, and move as fast as your customers’ expectations change.

Watch the video
Video
The benefits of cross-channel personalization

Watch a session from SAPPHIRE NOW and learn about the SAP Emarsys Customer Engagement solution.

View on demand
Photo of three people working together in front of a computer
Online Event
See how Bentley Systems drives quality demand that converts

Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.

Watch the webinar
Video
SAP Customer Experience: SAP Marketing Cloud overview

See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.

Watch the video
Video
SAP Marketing Cloud: Lead and account-based marketing

See how you can better align your sales and marketing channels to grow revenue and deliver more personalized customer experiences.

Watch the video
Online Event
The road map to successful digital marketing transformation

Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.

Watch the webinar
A photo of a woman applying face cream in front of a mirror
Online Event
Loyalty marketing best practices with Nu Skin

Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.

Watch the webinar
Friend enjoying their VIP sporting experience.
Online Event
DAIMANI reinvents the customer experience

Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.

Watch the webinar
Online Event
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

Watch the webinar
Analyst Report
IDC: Accelerate business outcomes with marketing technology innovation and optimization
Read the report
Thought Leadership
The Retail Trends Playbook by Econsultancy

How can your brand best adjust to the omnichannel retail landscape in 2022 and beyond? Find out in this Econsultancy report.

Read the report
Solution Brief
Discover SAP Emarsys Customer Engagement

Create a customer-centric business and accelerate business outcomes with SAP Emarsys Customer Engagement.

Read the solution brief
Analyst Report
Explore personalization engines

See why Emarsys, an SAP company, was named a Leader in the 2021 Gartner Magic Quadrant for Personalization Engines*.

Read the report
Thought Leadership
The future of omnichannel grocery

Discover how to reimagine the grocery store experience from end to end.

Read the report
Thought Leadership
The future of direct-to-consumer marketing

See an omnichannel direct-to-consumer (D2C) strategy for influencing buying decisions and strengthening customer loyalty.

Read the report
Thought Leadership
Meet customers where they really are

Discover new opportunities to understand your customers’ intentions and design engaging experiences.

Read the report
Thought Leadership
Capture demand by optimizing consumer intent

Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase.

Read the report
Thought Leadership
Build relationships beyond first sales

Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base.

Read the report
Solution Overview
Discover SAP Emarsys Customer Engagement

Explore how the SAP Emarsys Customer Engagement solution can help you accelerate business outcomes.

Read the report
An engaged marketing team work together happily
General Brochure
Close the experience gap and grow your business

Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.

Read the report

*Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Back to top