Watch on-demand highlights of SAP Connect Virtual
Dive into the best customer experience sessions of SAP Connect Virtual at your convenience.
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Connect everything, achieve anything: Agents, data, and SAP Business Suite
While a fractured global environment presents disruption, it also generates extraordinary opportunity. Enterprises must go beyond navigating challenges—they need to adapt and thrive. With enterprise-wide data capability and Joule Agents, SAP Business Suite instantly turns insight into action—converting volatility into sustained advantage.
Loyalty reimagined: Turning everyday experiences into profitable growth
Loyalty isn’t something you offer; it’s something you earn. See how SAP helps businesses transform customer interactions into lasting growth by connecting data, personalizing touchpoints, and building trust across the customer journey.
Innovate, connect, and deliver: Accelerate value across SAP Business Suite
Be the first to seize the opportunities of tomorrow - before your competitors even see them coming. Learn how SAP Business Suite allows you to turn bold ideas into tangible results—fast. Use a unified foundation to smoothly extend, integrate, automate, and innovate while leveraging AI and data to transform your company.
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Service road map: AI and human agents in harmony
Maximize the value of AI in customer service while empowering service teams to excel in their strategic roles. See what’s coming up in the SAP Service Cloud solution road map and learn how to leverage SAP S/4HANA for frictionless service delivery and customer satisfaction.
Future of engagement: SAP Emarsys vision and road map
Customers expect personalization at every touchpoint—not just in marketing. See how the SAP Emarsys solution transforms customer engagement through a best-of-suite and AI-first mindset. From business data activation to automation, discover how the road map drives personalization, efficiency, and loyalty across the customer journey.
Implementing an AI-first sales strategy
Harnessing AI is a critical goal for sales organizations today, but the pace of innovation has made implementing and adopting AI complex for B2B sales. Discover leading AI trends for B2B sales, insights on forward-looking strategy, and practical adoption and implementing tips to drive measurable results faster.
Navigating the future: Planned innovations for SAP Commerce Cloud
Get an exclusive look at the road map for the SAP Commerce Cloud solution. Explore its upcoming innovations, the B2B self-service portal, and AI-driven use cases transforming the commerce landscape.
The latest innovations from SAP Connect
Hear announcements from the event and learn about the newest innovations so you can navigate uncertainty with confidence and get real results.