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Marketing for exceptional customer engagement

Customer lifetime value can reach new heights when you deliver real-time, personalised omnichannel engagement.

What should you look for in a marketing platform?

Your success depends on attracting, converting, and retaining the right customers. Our marketing platform can help you successfully identify audience segments, deliver customer engagements across channels and at scale, and produce measurable results. 

The right marketing platform can help your business grow by enabling you to:

  • Accelerate time to value
  • Deliver one-to-one, cross-channel experiences
  • Increase loyalty and customer lifetime value
  • Simplify your IT marketing landscape
  • Produce measurable business results

Reach customers through agile marketing

Learn how marketing agility leads to superior ROMI and customer lifetime value.

Increase customer lifetime value with SAP Emarsys Customer Engagement

Our customer engagement platform is built for marketers to help you take personalised customer experiences to the next level through:

  • Integrated customer engagement
  • Prebuilt industry-specific analytics and use cases
  • Channel-agnostic, customer-centric personalisation engine
  • Embedded marketer-friendly AI and predictive analytics
  • Real-time cross-channel marketing automation
  • Integrated customer intelligence and loyalty

See how customers are succeeding with marketing software from SAP

Delivering personalised engagements and fitness motivation

See how adidas Runtastic’s mobile-first approach delivers millions of personalised messages to a global fitness community every day – all within a single platform.

What are analysts saying about
marketing solutions from SAP?

2021 Gartner® Magic Quadrant™ for Personalisation Engines*

Customer expectations change fast. Can your martech keep pace? See why SAP is named a Leader in the 2021 Gartner® Magic Quadrant™ for Personalisation Engines*.

Growing revenue with marketing technology innovation

Focusing on innovation and optimisation of your marketing technology stack can accelerate business outcomes and time to value. Get insights on rethinking your marketing strategy.

Resource Center

Thought Leadership
The future of omnichannel grocery

Discover how you can reimagine the end-to-end grocery experience to meet customer needs and increase sales. 

Thought Leadership
The future of direct-to-consumer marketing

Learn about an omnichannel direct-to-consumer strategy for influencing buying decisions and strengthening customer loyalty. 

Thought Leadership
Meet customers where they really are

Explore new opportunities to understand your customers’ intentions and design engaging experiences. 

Thought Leadership
Capture demand by optimising consumer intent

Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase. 

Thought Leadership
Build lasting relationships with customers

Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base. 

Analyst Report
Explore personalisation engines

See why Emarsys, now part of SAP, is named a Leader in the 2021 Gartner Magic Quadrant for Personalisation Engines*. 

Solution Overview
Discover SAP Emarsys Customer Engagement

Find out how SAP Emarsys Customer Engagement can help your business accelerate business outcomes. 

Thought Leadership
The Retail Trends Playbook by Econsultancy

Read how your brand can best adjust to the omnichannel retail landscape in 2022 and beyond in this Econsultancy report. 

Thought Leadership
IDC: Accelerate business outcomes with marketing technology innovation

Gain insights and recommendations on how retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance.

Questions? Get in touch!

*Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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