What should you look for in a marketing platform?
Your success depends on attracting, converting, and retaining the right customers. Our marketing platform can help you successfully identify audience segments, deliver customer engagements across channels and at scale, and produce measurable results.
The right marketing platform can help your business grow by enabling you to:
Increase customer lifetime value with SAP Emarsys Customer Engagement
Integrated customer engagement
Connect data across your business quickly and more easily to personalise interactions across channels.
Prebuilt industry-specific analytics and tactics
Identify key segments and strategies and rapidly deploy best-practice campaign tactics to accelerate business outcomes.
Enrich customer profiles with data from everywhere and use an AI-powered personalisation engine to engage with customers wherever.
Embedded AI and intuitive analytics
Understand, predict, and optimise campaign performance and measure customer outcomes without a dedicated data team.
Real-time cross-channel marketing automation
Automate real-time, personalised, omnichannel engagements with a platform that can send more than one billion messages a day.
Marketing and sales data integration
Enable contextual, connected engagements across channels with a shared customer view across sales, marketing, and commerce.
Campaign automation with prebuilt tactics
Gain sales and marketing efficiency with industry-specific, omnichannel engagement tactics and customisable templates.
Lead tracking and scoring
Assess leads based on their level of engagement with marketing campaigns to identify sales-ready prospects.
Proactive account collaboration
Boost sales velocity by automating lead creation and notifying sales about when to take action.
Comparative campaign reporting
Access purpose-built reporting to analyse campaign effectiveness and optimise processes toward what’s working.
Transform marketing from a cost centre into a growth generator
With SAP solutions, you can rapidly scale omnichannel customer engagement to deliver real-time, personalised experiences that drive business outcomes.
Excel at omnichannel marketing automation
How can brands deliver engagements that exceed customer expectations and drive tangible business results? Explore six pillars of a successful omnichannel personalisation strategy.
Adapt at the speed of customers
Brands are struggling to adapt marketing activities to changing business conditions and buyer behaviour. To meet growth goals, CMOs need solutions that enhance marketing agility and cut time to value.
Scale delivery of one-to-one personalisation
The segment of one is now expected by consumers. To beat competitors, brands are innovating data-driven strategies to scale their ability to deliver in the moments that matter to individual customers.
See how customers are succeeding with marketing software from SAP
1.5x increase in the contactable database
Learn how confectioner Ferrara’s customer-focused, omnichannel marketing strategy increased engagement and growth.
Delivering personalised engagements and fitness motivation
See how adidas Runtastic’s mobile-first approach delivers millions of personalised messages to a global fitness community every day – all within a single platform.
Discover the omnichannel difference
Ready to supercharge your engagement strategy?
Omnichannel engagement can improve customer loyalty, increase margins, and grow revenue. Get the insights, inspiration, and tools you need to adopt an omnichannel strategy from SAP and a guest speaker from Forrester.
What are research firms saying about innovations in customer engagement?
Improving business with omnichannel strategies
Omnichannel strategies drive higher margins, better loyalty, and improved customer experiences. Forrester Consulting reveals how to seize this edge.
Growing revenue with marketing innovation
The innovation and optimisation of your marketing technology stack can accelerate outcomes and time to value. Get insights to rethink your marketing strategy.
Accelerate revenue growth and increase customer lifetime value with real-time, personalised, and omnichannel customer experiences.
Explore the opportunity for grocers to rebalance and repivot in an evolving post-pandemic landscape.
See how your brand can consolidate various marketing technologies, shorten time to value, and move as fast as your customers’ expectations change.
Watch a session from SAP Sapphire and learn about the SAP Emarsys Customer Engagement solution.
Discover how marketing agility leads to superior ROMI and increased customer lifetime value in this webinar with Aberdeen Strategy & Research.
Find out why first-party data is the key to understanding what customers want, delivering marketing messages that resonate, and strengthening loyalty.
Hear market leaders and industry analysts, including Forrester, detail the priorities that drive experience and growth for retail brands.
Ready to maximise conversions by positioning mobile front and centre in your omnichannel marketing mix? Learn how SAP Emarsys Customer Engagement can help.
See why SAP was named a Leader for the fourth year in a row.
Review 13 e-mail service providers and discover why we’re identified as a strong performer.
Discover how you can reimagine the end-to-end grocery experience to meet customer needs and increase sales.
Learn about an omnichannel direct-to-consumer strategy for influencing buying decisions and strengthening customer loyalty.
Explore new opportunities to understand your customers’ intentions and design engaging experiences.
Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase.
Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base.
Find out how SAP Emarsys Customer Engagement can help your business accelerate business outcomes.
Read how your brand can best adjust to the omnichannel retail landscape in 2022 and beyond in this Econsultancy report.
Gain insights and recommendations on how retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance.