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Marketing Solutions

With real-time and personalised omnichannel customer engagement, you can accelerate the outcomes that your business desires.

What should you look for in a marketing platform?

Your success depends on attracting, converting, and retaining the right customers. Our marketing platform can help you successfully identify audience segments, deliver customer engagements across channels and at scale, and produce measurable results. 

The right marketing platform can help your business grow by enabling you to:

  • Accelerate time to value
  • Deliver one-to-one, cross-channel experiences
  • Increase loyalty and customer lifetime value
  • Simplify your IT marketing landscape
  • Produce measurable business results


Webcast: Powerful Omnichannel Engagement

See how SAP Emarsys Customer Engagement grows customer value and loyalty.

Increase customer lifetime value with SAP Emarsys Customer Engagement


Integrated customer engagement

Connect data across your business quickly and more easily to personalise interactions across channels.

Prebuilt industry-specific analytics and tactics

Identify key segments and strategies and rapidly deploy best-practice campaign tactics to accelerate business outcomes.

Customer-centric personalisation

Enrich customer profiles with data from everywhere and use an AI-powered personalisation engine to engage with customers wherever.

Embedded AI and intuitive analytics

Understand, predict, and optimise campaign performance and measure customer outcomes without a dedicated data team.

Real-time cross-channel marketing automation

Automate real-time, personalised, omnichannel engagements with a platform that can send more than one billion messages a day.


Marketing and sales data integration

Enable contextual, connected engagements across channels with a shared customer view across sales, marketing, and commerce.

Campaign automation with prebuilt tactics

Gain sales and marketing efficiency with industry-specific, omnichannel engagement tactics and customisable templates.

Lead tracking and scoring

Assess leads based on their level of engagement with marketing campaigns to identify sales-ready prospects.

Proactive account collaboration

Boost sales velocity by automating lead creation and notifying sales about when to take action.

Comparative campaign reporting

Access purpose-built reporting to analyse campaign effectiveness and optimise processes toward what’s working.

Transform marketing from a cost centre into a growth generator

With SAP solutions, you can rapidly scale omnichannel customer engagement to deliver real-time, personalised experiences that drive business outcomes.

Excel at omnichannel marketing automation

How can brands deliver engagements that exceed customer expectations and drive tangible business results? Explore six pillars of a successful omnichannel personalisation strategy.

Adapt at the speed of customers

Brands are struggling to adapt marketing activities to changing business conditions and buyer behaviour. To meet growth goals, CMOs need solutions that enhance marketing agility and cut time to value.

Scale delivery of one-to-one personalisation

The segment of one is now expected by consumers. To beat competitors, brands are innovating data-driven strategies to scale their ability to deliver in the moments that matter to individual customers.

See how customers are succeeding with marketing software from SAP

1.5x increase in the contactable database

Learn how confectioner Ferrara’s customer-focused, omnichannel marketing strategy increased engagement and growth.

Delivering personalised engagements and fitness motivation

See how adidas Runtastic’s mobile-first approach delivers millions of personalised messages to a global fitness community every day – all within a single platform.

Discover the omnichannel difference

Ready to supercharge your engagement strategy?

 Omnichannel engagement can improve customer loyalty, increase margins, and grow revenue. Get the insights, inspiration, and tools you need to adopt an omnichannel strategy from SAP and a guest speaker from Forrester.

What are research firms saying about innovations in customer engagement?

Improving business with omnichannel strategies

Omnichannel strategies drive higher margins, better loyalty, and improved customer experiences. Forrester Consulting reveals how to seize this edge.

Growing revenue with marketing innovation

The innovation and optimisation of your marketing technology stack can accelerate outcomes and time to value. Get insights to rethink your marketing strategy.

Resource Center

Exploring SAP Emarsys Customer Engagement

Accelerate revenue growth and increase customer lifetime value with real-time, personalised, and omnichannel customer experiences.

Online Event
Managing grocers' perfect storm

Explore the opportunity for grocers to rebalance and repivot in an evolving post-pandemic landscape.

Exploring SAP Emarsys Customer Engagement

See how your brand can consolidate various marketing technologies, shorten time to value, and move as fast as your customers’ expectations change.

The benefits of cross-channel personalisation

Watch a session from SAP Sapphire and learn about the SAP Emarsys Customer Engagement solution.

Online Event
Agile marketing: The key to meeting customers where they are

Discover how marketing agility leads to superior ROMI and increased customer lifetime value in this webinar with Aberdeen Strategy & Research. 

Online Event
Gaining repeat customers using first-party data

Find out why first-party data is the key to understanding what customers want, delivering marketing messages that resonate, and strengthening loyalty. 

Online Event
The post-pandemic reality of retail

Hear market leaders and industry analysts, including Forrester, detail the priorities that drive experience and growth for retail brands. 

Online Event
Capitalising on the growing dominance of mobile

Ready to maximise conversions by positioning mobile front and centre in your omnichannel marketing mix? Learn how SAP Emarsys Customer Engagement can help.

Analyst Report
The 2022 Gartner® Magic Quadrant™ for Personalisation Engines*

See why SAP was named a Leader for the fourth year in a row.

Analyst Report
The Forrester Wave™: Email Marketing Service Providers, Q1 2022

Review 13 e-mail service providers and discover why we’re identified as a strong performer.

Thought Leadership
The future of omnichannel grocery

Discover how you can reimagine the end-to-end grocery experience to meet customer needs and increase sales. 

Thought Leadership
The future of direct-to-consumer marketing

Learn about an omnichannel direct-to-consumer strategy for influencing buying decisions and strengthening customer loyalty. 

Thought Leadership
Meet customers where they really are

Explore new opportunities to understand your customers’ intentions and design engaging experiences. 

Thought Leadership
Capture demand by optimising consumer intent

Use targeted messaging and digital channels as part of a holistic D2C marketing strategy to drive demand along the path to purchase. 

Thought Leadership
Build lasting relationships with customers

Learn best practices for strengthening loyalty, boosting retention rates, and growing your customer base. 

Solution Overview
Discover SAP Emarsys Customer Engagement

Find out how SAP Emarsys Customer Engagement can help your business accelerate business outcomes. 

Thought Leadership
The Retail Trends Playbook by Econsultancy

Read how your brand can best adjust to the omnichannel retail landscape in 2022 and beyond in this Econsultancy report. 

Thought Leadership
IDC: Accelerate business outcomes with marketing technology innovation

Gain insights and recommendations on how retailers and direct-to-consumer brands are rethinking marketing strategies to manage martech complexity for optimal performance.

Questions? Get in touch!

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