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SAP Customer Experience (CX) and CRM Solutions

With connected commerce, marketing, sales, and service data, you can power your CX from demand to supply chain and delivery.

Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.  

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the centre of all you do. Unify customer data across your enterprise and utilise AI to build unique profiles that can help you truly understand your customers and their preferences. 

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation. 

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.   


Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

See how customers are succeeding with SAP Customer Experience solutions

Sweetening engagement with direct relationships
Sweetening engagement with direct relationships

Discover how Ferrara found the sweet spot between strong data, onboarding compliance, and progressive profiling.

Continuing a legacy of innovation with e-commerce
Continuing a legacy of innovation with e-commerce

See how Kodak increased sales by connecting B2B customers with the products and services they know and love through e-commerce.

Supporting privacy as a strategic advantage
Supporting privacy as a strategic advantage

Discover how coaching company Franklin Covey fulfills data protection regulations while also creating a unique customer experience.

Building long-term brand loyalty in the cloud
Building long-term brand loyalty in the cloud

Find out how Moen digitalized and streamlined its sales, service, and marketing operations to create a smooth CX and boost sales.

Providing better service and support for customers
Providing better service and support for customers

See how Horizon Global uses modern customer experience software to better serve customers in the way they want to be served.

Connecting customers with products faster
Connecting customers with products faster

Learn how Carhartt created one unified e-commerce experience to meet the needs of many different types of customers.

Harmonizing e-commerce with integrated ERP

Find out how Topcon improves the customer experience with streamlined processes and data visibility across its go-to-market channel.

Logo of Rheem, an SAP customer
Enhancing customer experiences

Discover how Rheem improves customer service and saves time and costs by using a single source of truth for customer interactions.

Reshaping experiences for a wireless world

Learn how Tessco smoothed its purchasing process on a modern e-commerce experience designed for customers.

Leading the way in food e-commerce

See how Carrefour Belgium created a consistent and efficient shopping experience in the cloud to lead in food e-commerce.


SAP BTP and SAP Customer Experience

Innovate to beat competitors and delight customers with integrated solutions.

Questions? Get in touch!

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