SAP Customer Loyalty Management
What is SAP Customer Loyalty Management?
SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programmes to customers.
Brands can create and deliver meaningful, relevant experiences that extend brand presence and culminate in customer advocacy by:
Harnessing first-party data more effectively.
Running global loyalty programmes from one place.
Joining or launching loyalty alliances.
Scaling programmes and proving their value.
Gain deep insights into your customers
Drive lasting loyalty and growth based on end-to-end customer data from across the SAP Business Suite and your entire enterprise to deliver personalised experiences.
Foster lifelong customer relationships
Spark a sense of community through a series of meaningful connections that turn customers into loyal advocates.
Quantify tangible value and prove business impact
Refine strategies for increased profitability, enhance customer engagement, and optimise marketing efforts based on precise financial insights.
Key features
Brand programmes
Define and scale programmes across multiple brands, markets, or loyalty models through a centralised location.
Manage complex loyalty schemes, from traditional earn-and-burn offers to personalised experiential programmes.
Partner alliances
Create loyalty coalitions with other brands.
Expand earning opportunities and offer rewards in an alliance to gain market share.
Customer wallets
Use a cloud-based wallet as a loyalty profile for basket analysis.
Enhance segmentation and targeted marketing processes.
Promotion performance and financial audit
Turn loyalty programmes into measurable growth engines utilising customer insights.
Prove the value of loyalty programmes to drive sustainable business impact.
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