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SAP Customer Loyalty Management
Earn lasting customer loyalty when powerful insights drive meaningful experiences.
What is SAP Customer Loyalty Management?
SAP Customer Loyalty Management is an application that delivers personal, experiential and relevant loyalty programmes to customers.
Create experiences that extend your brand presence and culminate in customer advocacy by:
Harnessing first-party data more effectively.
Running global loyalty programmes from one place.
Joining or launching loyalty alliances.
Scaling programmes and proving their value.
Customer loyalty is on the move
Ensure your brand is the destination. Join our experts to learn how you can supercharge your loyalty programmes.
Key benefits
Gain deep insights into your customers
Drive lasting loyalty and growth with insights based on customer data from SAP Business Suite and your entire enterprise.
Foster lifelong customer relationships
Spark a sense of community through a series of meaningful connections that turn customers into loyal advocates.
Quantify tangible value and prove business impact
Refine strategies for increased profitability, enhance customer engagement and optimise marketing efforts based on precise financial insights.
Key features
Brand programmes
Define and scale programmes across multiple brands, markets or loyalty models through a central location
Manage complex loyalty schemes, from traditional earn-and-burn offers to personalised experiential programmes
Partner alliances
Create loyalty coalitions with other brands
Expand earning opportunities and offer rewards with an alliance that helps gain market share.
Customer wallets
Use a cloud-based wallet as a loyalty profile for basket analysis
Enhance segmentation and targeted marketing processes
Promotion performance and financial audit
Turn loyalty programmes into measurable growth engines by utilising customer insights
Prove the value of loyalty programmes to drive sustainable business impact
Pricing
Build a business case
Global Customer Loyalty Index 2026: The New Loyalty Signals: Where Human Connection Meets Agentic Engagement
Discover insights from the sixth annual Customer Loyalty Index, based on research with more than 10,000 consumers across the US, UK, Germany and Hong Kong. The 2026 report explores how AI is reshaping loyalty as consumers increasingly trust brands to guide and act on their behalf. Learn how earned trust, human control and autonomous action are helping leading brands create more personalised experiences and stronger customer relationships.
Global B2B Buyer Loyalty Index 2026: How AI Agents are Transforming Trust, Loyalty and Supplier Choice
Gain insights from the second annual B2B Buyer Loyalty Index, based on feedback from more than 2,200 enterprise decision-makers across four global markets. The 2026 report reveals how AI agents are reshaping supplier relationships as buyers increasingly trust AI to evaluate and recommend vendors. Explore how loyalty is shifting from switching barriers to trust, transparency, relevance and measurable business value.
The State of E-commerce, Q3 2026
Dive into the trends and socioeconomic factors affecting the state of e-commerce for Q3 2026 and get best practices on how to win in the second half of the year.
Deck the baskets: AI-driven strategies to engage holiday shoppers
As customers turn to agentic AI to make peak-season shopping faster and more convenient, brands need to do the same. This guide offers calendars and AI-driven strategies for engaging customers during the most impactful stages of their purchasing journey.
Request a meeting
Interested in SAP Customer Loyalty Management? Connect with one of our experts for a detailed walkthrough of the product and its benefits.