Trademark

Effective Date: August 1, 2025

SAP trademark information

SAP trademark list

Following is a partial list of SAP and SAP affiliate company trademarks and registered trademarks in Germany and other countries and corresponding common-noun descriptors. Unregistered or pending trademarks may bear the ™ symbol. This list is updated from time to time. Failure by SAP to list a particular trademark (registered or unregistered) is not a waiver of any SAP rights.

TrademarkDescriptor(s)
SAP®software; service; offering; package, application; solution; component; technology; tool
SAP® <Approved Name>software; service; offering; package, application; solution; component; technology; tool
ABAP®programming language; development tools
ASAP®methodology
Delos Cloud®
ExpenseIt®mobile app
OpenSAP®
SAP ActiveAttention®program; services; baseline offering; engagement model
SAP® Adaptive Server® Enterpriseserver
SAP® Advantage Database Server®data management system
SAP® AppGyver®development environment; tool
SAP Ariba®solution(s)
SAP Business ByDesign®solution; mobile app
SAP® Business Explorer®; SAP® BExtools; information broadcasting option
SAP® BusinessObjectssolutions; portfolio
SAP® BusinessObjects Explorer®software
SAP® BusinessObjects Web Intelligence®software
SAP Business One®solution
SAP Business Workflow®tool
SAP BW/4HANA®solution
SAP Concur®solutions; portfolio
SAP® Crystal Reports®family of offerings; software
SAP EarlyWatch®services
SAP® Emarsys®
SAP Fieldglass®portfolio; solution(s)
SAP Fiori®user experience; design system; design language(s); apps
SAP Garden®
SAP® Global Trade Services (SAP® GTS®)application
SAP HANA®database
SAP® Jamcollaboration platform; site; page(s)
SAP Lumira®software
SAP MaxAttention®program; services; baseline offering; engagement model
SAP® MaxDB®database
SAP NetWeaver®technology platform
SAP® PartnerEdge®program; site
SAP® Sapphire®conference; event; event series; virtual event
SAP® PowerBuilder®application development tool
SAP® PowerDesigner®software
SAP® R/3®software
SAP® Replication Server®software (optional)
SAP® Roambi®Web application
SAP S/4HANA®software; suite
SAP S/4HANA® Cloudsoftware; suite; cloud suite
SAP Signavio®portfolio; solutions
SAP® SQL Anywhere®suite; solutions; database
SAP Strategic Enterprise Management® (SAP® SEM®)application
SAP SuccessFactors®portfolio; solutions; service; platform
SAP Vora®engine(s); solution; gallery
Taulia®
The Best Run SAP®
TripIt®cloud service; service; mobile app

SAP trademark usage guidelines

A trademark is a word, phrase, symbol, design, or combination thereof that identifies unique ownership. Unregistered or pending trademarks may bear the ™ symbol. Registered trademarks carry the ® symbol. A current list of SAP trademarks, both registered and pending, is available on the SAP trademark list.

SAP’s trademarks are an indicator of high-quality products and related services and distinguish SAP offerings from those of other companies. SAP takes great care in the development and protection of its trademarks and reserves all rights of ownership of its trademarks. We ask that you use our trademarks properly in order for us to maintain our brand’s integrity.

 

We’ve put together these Trademark Usage Guidelines to assist you in recognizing the proper and improper uses of our trademarks.

SAP partners and other third parties can mention the name "SAP" and SAP offerings in textual reference to SAP and SAP offerings or when describing compatibility with their own programs or applications subject to further guidance below.

 

SAP partners and other third parties cannot use the SAP logo or include the name "SAP", a trademark of SAP,  the name of an SAP offering or similar variations in their own company/product/service names, slogans, domain names, or logos. Note that partners or other third parties may have access to logos, branding, and other communication materials that provide recognition and differentiation in the market, such as official partner logos provided under a license. Further, the name of any partner or third-party social media account/username/page cannot include an SAP trademark in a way that is likely to confuse the public as to whether a website, page, or account is affiliated with or sponsored by SAP.  SAP logos can only be used with specific written permission from SAP.

Third parties can communicate that their offering is "for," "built on," "designed for use with," "compatible with," "works well with," "is complementary to," "runs on," "runs with," or "is an add-on for/to" an SAP product.


Correct Examples

Our product is designed for use with/works well with SAP® Customer Data Cloud solutions.

Our software is compatible with/complementary to SAP S/4HANA® software.

Our application is built on SAP HANA®.

Our application runs with the SAP Business One® solution.

Our solution is an add-on to the SAP S/4HANA® suite.

 

 

Avoid language that implies any two products are bundled together and offered as a singular, priced offering, unless it is an explicitly approved co-development and jointly marketed offering.


Correct Examples

Our application can integrate with SAP® Data Warehouse Cloud.

Our application works well with the SAP® Data Warehouse Cloud.

Our add-on is designed to work with SAP® Customer Data Cloud solutions.

Our application runs on SAP® Customer Data Cloud solutions.

 

Incorrect Examples

Our application is part of the SAP® Data Warehouse Cloud solution.

Our application completes the scope of SAP® Customer Data Cloud.

 

 

When describing compatibility, refer to an SAP offering, generic mentions such as software or technology, or other nouns that the trademark SAP can modify, such as "partner," "customer," or similar.


Correct Examples

Our solutions are designed for use with SAP® software.

Our solutions run with SAP HANA® technology.

Our company is an SAP partner.

 

Incorrect Examples

Our solutions run with SAP.

We have implemented SAP at our headquarters.

 

 

The product or offering name can state the relevant SAP environment or offering using "for." 

 

Correct Examples

<Partner Product Name> for SAP S/4HANA®

<Partner> <Partner Product Name> for SAP HANA®

 

 

If a general reference is required in place of a particular offering, you can use "SAP® solutions," "SAP® technology," "SAP® software," or the like in messaging.
 

Important: Neither include nor use any official messaging or tagline of SAP, such as "The Best Run SAP" or other SAP-proprietary messaging.

To ensure correct use of SAP names and trademark symbols, follow these guidelines. For correct spelling and capitalization, see the SAP trademark list.

 

Always refer to a trademark using the correct spelling with the correct capitalization. Do not alter the trademark in any way.


Correct Examples

SAP® software

SAP HANA®

 

Incorrect Examples

Sap® software; sap® software

SAP Hana®; SAP’s HANA®

 

 

Always use a trademark as a proper adjective, not a noun.

 

Correct Example

You can use SAP® solutions to manage your enterprise.

 

Incorrect Example

You can use SAP® to manage your enterprise.

 

 

Use a trademark as a proper adjective followed by a common-noun descriptor.

 

Examples of common-noun descriptors are "software," "solution," "application," "service", and "platform." Examples of correct use are "SAP® software" and "SAP HANA® platform." Always use an appropriate descriptor. See the SAP trademark list for SAP trademarks and their applicable descriptors.

 

 

Include the appropriate trademark symbol – ™ or ® – representing the trademark status.

 

If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum you must include the symbol and the common-noun descriptor upon the first use of the trademark in the title (if the name appears in the title) and in the text. Subsequent to this initial use, the symbol and descriptor need not appear with the name.

 

 

The registered trademark on "SAP" applies to all goods or services delivered by SAP – anything SAP produces as a product or service.

 

In this context, you communicate SAP® software, SAP® service, SAP® offering, SAP® package, SAP® application, SAP® solution, SAP® component, SAP® technology, SAP® tool, and so on. The trademark symbol is only required at first mention in title and text. In some cases, for event or advertising materials, the trademark is sufficient on first mention in body text only.

 

 

When referring to SAP as the company rather than the SAP brand, do not use any trademark symbol.

 

Do not add the trademark symbol ® in statements such as "SAP announced today," "SAP provides solutions to customers," and "the SAP development team." Similarly, you can use the possessive form "SAP’s" when referring to the company, not to the brand. For example, you can communicate "SAP’s vision," "SAP’s market share," and "SAP’s years of experience." In many cases, the possessive is not necessary: "SAP employees work extremely hard."

 

Self-test: Ask yourself, "Am I referring to the corporation/company, or to an SAP-brand offering or service?" If you are referring to an SAP branded offering or service, use the ® symbol.

 

 

Do not use a trademark in possessive form.

 

Correct Examples

Three user licenses for SAP® Business ByDesign® are available

SAP HANA® database

 

Incorrect Examples

The company has three SAP® Business ByDesigns®.

SAP’s HANA®; SAP HANA®’s

 

 

Do not use a trademark in plural form.


Correct Example

The company has three systems running the SAP® Business ByDesign® solution.

 

Incorrect Example

The company has three active SAP® Business ByDesigns®.

 

 

Some trademarks already include SAP ("SAP Fiori," "SAP Business One," and "SAP HANA," for example).


For these offerings, you do not need to add the ® symbol after "SAP," since the entire name is a registered trademark. With these names, use the ® symbol after the entire name at first mention: SAP Fiori®, SAP HANA®, SAP Business One®. For proper usage, see the SAP trademark list.

 

 

Do not use the ® symbol in industry portfolio names, such as SAP for Oil, Gas & Energy, unless there is no other opportunity to use the ® symbol after "SAP" within the written piece.


Correct Example

SAP offers a comprehensive set of solutions for oil and gas companies of all sizes operating in various business segments. SAP for Oil, Gas & Energy solutions address needs from wellhead to retail outlet and allow companies to be globally integrated while regionally focused. SAP® solutions help companies build strong relationships with supply chain partners, improve decision making, and enhance organizational flexibility.

 

 

If you have no opportunity to use the ® symbol after "SAP" unless it is in an industry portfolio name, add the ® symbol. This may occur, for example, in a header/title or very short body text.

 

Correct Example

SAP® for Automotive Conference

 

In any material that mentions any SAP trademark, you must include the correct attribution statement based on the following:

 

"<SAP TRADEMARK(S)> is/are the trademark(s) or registered trademark(s) of SAP SE or its affiliates in Germany and in other countries."

 

In your attribution statement, replace the placeholder phrase <SAP TRADEMARK(S)> with the names of the SAP trademarks mentioned in your material. Place the statement either on the copyright page (which may be the case in a brochure) or at the end of a document if it has no copyright page (in an advertisement or a press release, for example).

 

Correct example of an attribution statement:

"SAP S/4HANA is the trademark or registered trademark of SAP SE or its affiliates in Germany and in other countries."

  • Do not use SAP trademarks to make false statements about SAP or its affiliates.

  • Your use of any SAP trademark may not be disparaging, defamatory, or libelous to SAP, any of its products, or any person or entity.

  • Unless you have express permission, you may not use SAP trademarks in any manner that directly or indirectly expresses or implies SAP sponsorship, affiliation, certification, approval, or endorsement in relation to your product or service or in such a manner that it appears that SAP is legally associated with your company.

  • When using SAP trademarks, you must not mislead the public. You must be clear and accurate as to the nature of the relationship between SAP and your company, its products, and its services.

Third-party trademark notices

Company nameTrademark notice
Adobe Systems IncorporatedAdobe, the Adobe logo, Acrobat, Flash, PostScript, and Reader are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.
Amazon.com, Inc.Amazon Web Services, the “Powered by Amazon Web Services” logo, and Amazon S3 are trademarks of Amazon.com, Inc. or its affiliates in the United States and/or other countries.
Apple Inc.Apple, App Store, FaceTime, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Mac OS, Multi-Touch, Objective-C, Retina, Safari, Siri, and Xcode are trademarks or registered trademarks of Apple Inc.
Bluetooth SIG Inc.Bluetooth is a registered trademark of Bluetooth SIG Inc.
Citrix Systems Inc.Citrix, ICA, Program Neighborhood, MetaFrame now XenApp, WinFrame, VideoFrame, and MultiWin are trademarks or registered trademarks of Citrix Systems Inc.
Computop Paygate GmbHComputop is a registered trademark of Computop Paygate GmbH.
United States Postal ServiceDPV and ZIP + 4 are registered trademarks of United States Postal Service.
Dropbox, Inc.Dropbox and the Dropbox logo are trademarks of Dropbox, Inc.
EDGAR Online Inc., an R.R. Donnelley & Sons CompanyEdgar Online is a registered trademark of EDGAR Online Inc., an R.R. Donnelley & Sons Company.
Meta Platforms, Inc.Facebook, the Facebook and F logo, FB, Face, Poke, Wall, and 32665 are trademarks of Meta Platforms, Inc.
HL7FHIR and the Flame Design mark are registered trademarks of HL7.
Software Freedom Conservancy, Inc.Git and the Git logo are either registered trademarks or trademarks of Software Freedom Conservancy, Inc., corporate home of the Git Project, in the United States and/or other countries.
GitHub Inc.GitHub and the GitHub logo are registered trademarks of GitHub Inc.
Google LLCGoogle App Engine, Google Apps, Google Checkout, Google Chrome, Google Data API, Google Maps, Google Mobile Ads, Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice, Google Mail, Gmail, YouTube, Dalvik, and Android are trademarks or registered trademarks of Google LLC.
Hewlett-Packard Group LLCHP is a registered trademark of the Hewlett-Packard Group LLC.
Massachusetts Institute of Technology (MIT), European Research Consortium for Informatics and Mathematics (ERCIM), or Keio UniversityHTML, XML, XHTML, and W3C are trademarks, registered trademarks, or claimed as generic terms by the Massachusetts Institute of Technology (MIT), European Research Consortium for Informatics and Mathematics (ERCIM), or Keio University.
IBMIBM, AIX, CICS, Cognos, Db2, DB2, developerWorks, DS4000, DS6000, DS8000, Easy Tier, FICON, FlashCopy, GDPS, Guardium, HyperSwap, IBM API Connect, IBM BLU, IBM Cloud, IBM Cloud Integration Anywhere, IBM FlashSystem, IBM Services, IBM Spectrum Storage, IBM Watson, IBM Z, IBM z Systems, IBM z13, IBM z13s, IBM z14, IBM z15, Informix, InfoSphere, Integrated Language Environment, MQSeries, OMEGAMON, OS/390, OS/400, Parallel Sysplex, Power, POWER, POWER7, POWER8, POWER9, Power Architecture, Power Series, PowerHA, PowerPC, PowerVM, pureScale, RACF, Rational, Redbooks, Smarter Planet, Storwize, System i, System Storage, System Storage DS, System z, SystemMirror, Tivoli, Watson, WebSphere, XIV, z/Architecture, z/OS, and z/VM are United States trademarks owned by IBM and might also be trademarks or registered trademarks in other countries.
ICCIncoterms is a trademark of ICC. 
Intermec Technologies CorporationINTERMEC is a registered trademark of Intermec Technologies Corporation.
Cisco Technology Inc.IOS is a registered trademark of Cisco Technology Inc.
Klout Inc.The Klout name and logos are trademarks of Klout Inc.
Linus TorvaldsLinux is the registered trademark of Linus Torvalds in the United States and other countries.
Microsoft CorporationMicrosoft, Windows, Windows Phone, Excel, Outlook, PowerPoint, Silverlight, and Visual Studio are registered trademarks of Microsoft Corporation in the United States and other countries.
Motorola Trademark Holdings LLCMotorola is a registered trademark of Motorola Trademark Holdings LLC.
Mozilla FoundationMozilla and Firefox and their logos are registered trademarks of the Mozilla Foundation.
Novell Inc.Novell and SUSE Linux Enterprise Server are registered trademarks of Novell Inc.
OpenText CorporationOpenText is a registered trademark of OpenText Corporation.
Opera Software ASAOpera, Opera Mini, and the O logo are trademarks of Opera Software ASA.
OracleOracle and Java are registered trademarks of Oracle and its affiliates.
Denso Wave IncorporatedQR Code is a registered trademark of Denso Wave Incorporated.
Research in Motion LimitedRIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Storm, BlackBerry Storm2, BlackBerry PlayBook, and BlackBerry AppWorld are trademarks or registered trademarks of Research in Motion Limited.
The Savo Group Ltd.SAVO is a registered trademark of The Savo Group Ltd.
Hewlett Packard Enterprise Development LPSGI, the SGI logo, XFS, and SGI UV are trademarks or registered trademarks of Hewlett Packard Enterprise Development LP.
Skype, Microsoft CorporationThe Skype name is a trademark of Skype, Microsoft Corporation or related entities.
Travis CI GmbHTravis CI and theTravis CI logo are registered trademarks of Travis CI GmbH
Twitter and X CorpTwitter and Tweet are trademarks or registered trademarks of Twitter and X Corp.
Open GroupUNIX, X/Open, OSF/1, and Motif are registered trademarks of the Open Group.
Wi-Fi AllianceWi-Fi is a registered trademark of Wi-Fi Alliance.

All other product and service names mentioned are the trademarks of their respective companies.

If you have questions regarding SAP trademarks and/or logo usage, please contact trademarks@sap.com.

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