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Original Research8 reasons leaders should change how they think about customer engagementSAP surveyed 10, 000 general respondents and 4, 800 senior decision-makers across six countries for the 2026 Global Engagement Index, resulting in the most comprehensive picture of enterprise customer engagement available today.
Published on 20 March 2026
Original ResearchThree strategies to break the B2B buyer loyalty paradoxDiscover three practical strategies to close the B2B buyer loyalty gap. These proven steps help you transform fragmented experiences into strategic partnerships that drive measurable growth.
Published on 11 January 2026
Trends, AI, and the customer experience
Explore AI and trends in CRM and CX and discover best practices for getting started.
Browse the latest customer experience content
Understanding what drives customer behaviour helps you deliver a first-class, personalised experience. Discover insights from the experts on how to make the most of your customer data.
What IsWhat is sales automation software: Key use cases and benefitsPublished on 17 April 2026
Business CaseAI use cases in e-commerce: How B2B sellers are rethinking digital growthPublished on 17 April 2026
Trends PredictionsHow SAP Business Network fuels business growthPublished on 10 April 2026
Trends PredictionsWholesale distribution trends 2026: Innovating to succeed in a challenging ecosystemPublished on 9 April 2026
Trends PredictionsThe future of e-Commerce in Wholesale DistributionPublished on 9 April 2026
Trends PredictionsHappier customers, better ROI: Enterprise service management benefitsPublished on 31 March 2026
Trends PredictionsConnecting disconnected people and processes: The reinvention of enterprise servicePublished on 25 March 2026
Original Research8 reasons leaders should change how they think about customer engagementPublished on 20 March 2026
Trends PredictionsCRM and marketing automation: How does workflow automation help CRMPublished on 12 March 2026
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