Skip to Content

A crosswalk intersection from above

SAP Customer Experience (CX) and CRM Solutions

With connected commerce, marketing, sales, service data and a powerful customer experience software, you can power your CX from demand to supply chain and delivery.

Watch the video

Customer Stories

Knowledge Center

Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade customer experience software provides end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the centre of all you do. Unify customer data across your enterprise and utilise AI to build unique profiles that can help you truly understand your customers and their preferences.

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.

View our portfolio

Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

On-Demand | Register now

See how customers are succeeding with SAP CRM solutions

Sweetening engagement with direct relationships

Discover how Ferrara found the sweet spot between strong data, onboarding compliance, and progressive profiling.

Read the customer story

Continuing a legacy of innovation with e-commerce

See how Kodak increased sales by connecting B2B customers with the products and services they know and love through e-commerce.

Read the customer story

Building long-term brand loyalty in the cloud

Find out how Moen digitalised and streamlined its sales, service, and marketing operations to create a smooth CX and boost sales.

Read the customer story

Enhancing customer experiences

Explore how Rheem improved customer service and saved time and costs by using a single source of truth for customer interactions.

Read the customer story

SAP BTP and SAP Customer Experience

Innovate to beat competitors and delight customers with integrated solutions.

Learn how

Additional Resources

Attend a CX event

Browse the schedule of upcoming virtual and in-person events hosted by SAP and our partners.

Check the calendar

Analyst Reports

Discover the value of SAP Customer Experience

Explore the latest Gartner® research to understand why SAP is a recognised Leader in several categories.

Read the reports

Reimagine your customer service processes

Power the future of your customer service with the latest capabilities of the SAP Service Cloud solution.

Read the announcement

Boost CX outcomes with greater agility

Win customer loyalty and drive growth through agile CX with insights from Aberdeen and SAP.

Watch on demand

Questions? Get in touch!

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Back to top