SAP Customer Experience (CX) and CRM Solutions
Make each customer experience matter
CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade customer experience software provides end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.
Turn market opportunities into bottom-line realities
Win customer trust and loyalty with intelligent engagement
AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.
Scale, grow, and future-proof your enterprise with end-to-end business models
Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.
See how customers are succeeding with SAP Customer Experience solutions
Discover how Ferrara found the sweet spot between strong data, onboarding compliance, and progressive profiling.
See how Kodak increased sales by connecting B2B customers with the products and services they know and love through e-commerce.
Find out how Moen digitalised and streamlined its sales, service, and marketing operations to create a smooth CX and boost sales.
Explore how Rheem improved customer service and saved time and costs by using a single source of truth for customer interactions.
Browse the schedule of upcoming virtual and in-person events hosted by SAP and our partners.
Explore the latest Gartner® research to understand why SAP is a recognised Leader in several categories.
Power the future of your customer service with the latest capabilities of the SAP Service Cloud solution.
Win customer loyalty and drive growth through agile CX with insights from Aberdeen and SAP.