Turn promotion plans into reliable, profitable execution across every retail channel

Category, merchandising and marketing teams at grocery and omnichannel retailers juggle disconnected tools, guess at quantities and rarely measure results. Integrated with SAP Cloud ERP, this solution unifies budget allocation, campaign planning, calendars, evidence-based lift calculation and post-promotion analytics in one governed process, so every promotion is planned on live SAP Cloud ERP data and measured to improve the next.

Benefits

  • Base promotion quantities on past performance

    Set each promotion's planned lift and sales quantities from how comparable past promotions performed and your own parameters, instead of gut feel, giving your teams a consistent, defensible basis they can review and repeat for every promotion.

  • Keep promotion budgets under control

    Know that promotion budget can't be over-committed: allocations to campaigns and their promotions go through an approval step that prevents over-allocation, with the remaining amount visible at any time and every promotion running against an approved budget.

  • Coordinate promotions on one shared calendar

    Bring past, current and upcoming promotions into one calendar view. Your teams can compare against past campaigns, spot overlaps and open opportunities, and stay aligned on a single plan.

  • Catch stock and delivery risks early

    Give merchandising and operations one shared view of how each promotion's demand compares with current stock and expected deliveries, so under-stock, over-stock and late-delivery risks surface early enough to act on.

  • Measure what each promotion actually delivers

    Track how every promotion is performing while it runs and after it ends, through built-in retail analytics, so your teams can adjust in-flight and improve the next plan.

Features

Control promotion budgets end to end

Allocate budgets to campaigns through an approval workflow, then distribute to their promotions, so every promotion runs against an approved, tracked budget with live remaining figures.

Control promotion budgets end to end
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Calculate expected lift for every promotion

Set promotional parameters and lift criteria, factor in historical promotions and sales, and calculate the expected promotion lift and the planned sales quantities before the promotion goes live.

Calculate expected lift for every promotion
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Stay ahead of promotion supply and delivery risks

See period by period whether each promotion is covered: net planned demand against current stock and scheduled deliveries, and flag understock, overstock and late deliveries before they cost sales.

Stay ahead of promotion supply and delivery risks
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Plans and pricing

Standard Edition

Includes Promotion Lift solution for one SAP tenant, all modules included—budgeting, campaign management, calendar, lift calculation, and post-promotion analytics.

Includes three subaccounts (dev/test/production)

Includes unlimited Users

Per Month
EUR 2,500.00
  • Minimum contract 3 years

Includes Promotion Lift solution for one SAP tenant, all modules included—budgeting, campaign management, calendar, lift calculation, and post-promotion analytics.

Includes three subaccounts (dev/test/production)

Includes unlimited Users

Technical Information

Solution typeExtensions and Add-onsCategoryData and AnalyticsIndustryRetailWorks with SAP S/4HANA Cloud Private EditionSAP ERPSAP Business Technology Platform Show more

Resources

Syntax Promotion Lift landing page

Syntax Retail Solutions for SAP brochure

Syntax: The Retail CIO's Playbook

A Smarter Path to Omnichannel Retail Promotion Planning

Publisher