Sell with SAP and stay at the forefront of AI innovation
Grow your business in the AI era with SAP
Partnering with SAP gives you access to leading AI solutions, dedicated support and new revenue opportunities. Backed by a €100 million partner investment and the Autonomous Enterprise vision, SAP helps subsidise AI integrations and deliver lasting customer value.
Now is an excellent time to be an SAP partner
Listen to current partners and SAP leadership share their success stories that highlight exceptional enablement, expansive market opportunities, collaborative sales support to get deals across the finish line and the opportunities created by SAP's vision for business AI.
Why partner with SAP?
Access new opportunities, accelerate growth and build lasting success with one of the world's leading business technology ecosystems.
Expand into a €300 billion corporate market opportunity
Tap into one of the largest enterprise software markets in the world, where SAP partners play a critical role in delivering customer value:
Partners are the primary route to market for SAP customers.
Demand is accelerating across cloud, AI, data and business applications.
Scalable, recurring revenue model opportunities are expanding across all segments.
Lead the AI and SAP Cloud ERP transformation
Position your business at the forefront of the most significant shift in enterprise technology. SAP partners help organisations modernise, drive innovation, improve efficiency and achieve transformative business outcomes. By building differentiated services and IP on SAP's enterprise-scale platform, you can take advantage of:
Business AI embedded across core business processes.
SAP Cloud ERP and SAP Business Data Cloud as the foundation for business transformation.
An extensible, clean-core model that enables partner-built IP.
Joint marketing and demand generation support
SAP-backed marketing programmes help you to build visibility, generate qualified leads and accelerate pipeline growth. As a partner, you gain access to:
Co-branded campaigns, events, webinars and digital marketing assets.
Qualified lead generation and pipeline acceleration programmes.
SAP ecosystem and marketplace visibility.
Funding and growth incentives
Partners who meet eligibility criteria can access development funds and growth-focused programmes designed to accelerate market expansion, customer acquisition and solution adoption. These investments are structured to help you scale faster and maximise returns within the SAP ecosystem. Partners who qualify can access:
Business development funds.
Scalable programmes and incentives supporting every stage of partner maturity.
Access to SAP approved marketing agencies.
Access more than 440,000 corporate customers worldwide
Align your business with a platform trusted across every major industry and region. By joining the SAP Partner ecosystem, you gain proximity to customers who are actively modernising. Grow your customer base, build long-term relationships and deliver measurable value in the markets where you operate. SAP Partners can access:
More than 440,000 organisations across all major industries and regions.
Customers actively investing in cloud, AI and automation.
Established buyer trust and enterprise-grade purchasing patterns.
Build on the SAP brand
Rely on the credibility of one of a trusted enterprise technology brand to open doors faster and win business opportunities. SAP's global reputation helps partners establish trust quickly, differentiate from competitors and accelerate the sales cycle. Strengthen your market presence and visibility with access to:
SAP Partner validations and certifications that differentiate your offer.
Co-sell engagement with SAP field teams.
SAP Partner recognition and co-branding that signal credibility in competitive enterprise deals.
Accelerate time-to-revenue
Get to market faster with structured onboarding, role-based learning paths and sales and presales enablement designed to help you to become productive quickly. SAP Partners build the skills and confidence needed to engage customers, qualify opportunities and close business from day one through:
Partner incubation programmes to support onboarding and readiness.
Role-based learning and sales enablement resources.
Expert guidance and best practices to help shorten ramp time.
A partnership that grows with you
Whether you’re taking your first steps in the SAP ecosystem or scaling an established practice, SAP provides a structured path for continued growth. As your business matures, you gain access to expanded programmes, higher incentive tiers, advanced enablement and new opportunities. Designed to help you to maximise your potential as an SAP Partner, partnership benefits include:
Tiered partner programs that scale with your business maturity.
Expanded incentives, resources and opportunities at every level.
Long-term support for partner success and ecosystem growth.
See what partners are saying
Our footprint in North America is the fastest growing part of our business. We're expected to grow even further because of all the innovation that's coming out in the marketplace with SAP. If someone's looking for a trusted partner that's going to be here for the long term and deliver that innovation, we can do that with SAP.
Partnership with SAP is the cornerstone of our business. The partner programme has been a key enabler of the growth that we’ve been able to achieve.
A partnership built for growth
Partners don’t just get access to SAP’s brand—they get the infrastructure to build a go-to-market engine. From business development funds and co-marketing opportunities to certification programmes and demand generation support, the resources are built to help you test, grow and close. If you’re ready to see what that looks like for your business, the requirements to get started are just below.
Become a sell partner
Please note that prerequisites are evaluated on a country-by-country basis.*