Become a Partner
Why partner with SAP?
If you are looking to win more customers and grow revenue, SAP’s award-winning partner program and portfolio of industry-leading solutions can help.
A program to grow your business
The SAP PartnerEdge program offers four simple engagement models – Build, Sell, Service, and Run. There’s also an option to certify your solution.
This model is ideal for OEMs, independent software vendors, and application developers that build solutions on top of, or integrate with, SAP technology.
Typically for resellers and value-added resellers, with this model you can own the entire customer lifecycle or collaborate with other partners or SAP.
Service partners are consultants or systems integrators providing strategic consulting, system design, solution integration, and implementation of SAP solutions.
As an outsourcing or hosting partner, you can offer SAP solutions through a private or public cloud, adding your own industry or line-of-business expertise.
Co-innovation, certification, and technical services
Learn how the Partner Innovation Lifecycle Services group at SAP helps partners develop innovative solutions on SAP platforms and products to enable customer success.
Stand out from the crowd in a competitive market
Competency Framework from SAP PartnerEdge
Competency Framework helps businesses find trusted advisors with digital transformation proficiency. The framework lets you showcase your SAP expertise, experience, and the maturity of your SAP practice to increase your market visibility.
Find you path to new opportunity
In this SAP Partner Live event replay, learn how you can maximise the new recognition system to showcase your competencies and specialisations to attract prospective customers and drive more business.
SAP Pinnacle Awards
We salute top-performing partners who help customers become best-run businesses.
A toolbox to support your success
To support your business, we offer a variety of resources for all partner types.
Our partner benefits catalogue is an online store for high-value services that help you grow your business, upskill staff, or learn new ways to sell. Many services in our partner benefits catalogue are free as part of the SAP PartnerEdge program, while others have a modest fee. Almost all services with a fee can be paid for using your market development funds (MDF). Best of all, MDF payment through the catalogue is automated and easy.
A digital companion that enables you to easily interact with SAP experts and get immediate guidance, SAP for Me aggregates important alerts, metrics, and insights about your SAP product portfolio with a single access point.
SAP offers a single entry point for partners to access information about their Partnership and Customers with SAP for Me. SAP for Me is a goldmine which empowers Partners to drive customer lifetime value, accessing all relevant data and insights across the entire lifecycle. Any SAP Partner who is not leveraging SAP for Me is missing a trick!
Steve White, Program Vice President, Channels and Alliances, IDC
Managing your partnership
You can maximise the returns from your relationship with SAP using a personalised dashboard to track performance indicators and maintain your profile.
Running your business
In-depth product, solution, and industry information as well as sales tools such as comparison charts and sales methodologies help you achieve business success.
Growing your company
SAP Partner Portal helps you expand your knowledge, pipeline, and business with access to tailored training and marketing tools.
Partner success through effective marketing
Our demand acceleration portfolio helps partners succeed in the cloud through high-impact marketing and selling. The programmes and resources in the portfolio help enhance your skills, expand your brand, generate demand, execute campaigns, and engage customer references. You can learn from industry experts, discover best practices, and explore marketing services to drive outstanding results.
Generating demand and building a pipeline
We offer a powerful set of programmes and tools that help partners generate and nurture leads, with hands-on support and assistance, skills development, and engagement with industry-leading resources such as LinkedIn Sales Navigator. Key offerings include a lead masters initiative, a digital social selling initiative, digital and Web site optimisation, SAP Store, and SAP Partner Finder.
Expanding your brand
In a competitive and fast-paced marketplace, creating an instantly recognisable brand and elevating yourself above the competition is critical. Our brand tools and resources help partners differentiate their company, solutions, and services through strong brand execution strategies that help them compete and win. Available support includes branding guidelines, press releases, and media engagement and amplification.
Creating and using customer references
Converting a prospect to a live customer is often helped by a compelling customer reference or two. Our customer reference programmes and resources help SAP partners find appropriate stories, collaborate on the creation of SAP success stories, and create and amplify their own customer references.
Enhancing your skills
Our portfolio of workshops provides SAP partners with the necessary skills and expertise to thrive in the cloud, position themselves effectively, and utilise marketing as an effective tool to drive demand and revenue. We offer a wide range of workshops, from marketing excellence to funnel mastery and building a winning value proposition.
Developing content and executing campaigns
We’ve made it straightforward for you to find, access, and download SAP digital campaigns and resources designed to build awareness and drive demand. You can search for content by SAP solution, solution category, or industry on our digital marketing campaign hub.
Building your skills
Some sales, presales, solution consultant, marketing, and compliance training is a mandatory minimum requirement before we authorise your company to sell SAP solutions. Other elective training courses and certifications are an ideal way to further build and hone your skills. Here are just some of the ways you can access SAP’s wealth of education resources.
SAP Learning Hub
This site provides on-demand access to a wide range of digital content including courses, content simulations, guides, and more. You can access sales, presales, consultant, and marketing training right from your desk.
SAP Learning Rooms
These collaborative and social learning rooms are available through SAP Learning Hub. They make it straightforward for you to collaborate, share your knowledge, learn from your peers, and get answers to your questions from SAP experts.
Authorisation to sell
You become authorised to sell SAP solutions when the required number of your employees passes mandatory assessments for sales, presales, and customer engagement activities. In some cases, you will also need solution consultant certifications for the product groups that your organisation sells.
Do you want to upskill your team on marketing tactics and strategy? Do you need to drive more demand, but don’t know how to do it? We offer a variety of virtual and in-person marketing training to help you accelerate demand generation and grow your pipeline.