How does SAP CPQ empower organisations to simplify selling processes?

SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes, while simultaneously protecting deal margins, reducing and eliminating errors, and streamlining approval processes with workflow automation. Designed with scalable management in mind, business administrators can leverage tools and guardrails, like customer-specific pricing, minimum margins, and dependent relationships, to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, preapproved branding.

How can I leverage SAP CPQ with the SAP Commerce solution?

SAP CPQ can enable you to extend B2B sales journeys with rich commerce experiences, while maintaining control over pricing, advanced configuration, and proposal generation with request for quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. Additionally, you can leverage SAP CPQ to empower SAP Commerce users with configuration and pricing options directly within their commerce experience.

How does SAP CPQ integrate with other SAP or third-party solutions?

SAP CPQ includes preconfigured integration to SAP Sales Cloud and other SAP solutions, enabling you to reduce the complexity of lead-to-quote processes. SAP CPQ also includes integration with third-party CRM offerings, and you can leverage pre-built connectors to streamline integration with an extensive list of SAP and third-party solutions through SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem in theSAP CPQ Integration Guide.

Can I use my existing variant configuration models with SAP CPQ?

Yes, SAP CPQ has been purposely designed to help you streamline lead-to-quote processes, while maximising the value of existing investments. With SAP CPQ, professional edition, you can utilise existing variant configuration (VC) models and MTO, BTO, and ETO configuration rules within SAP CPQ.

Does SAP CPQ support multiple product types, such as subscriptions, services, and hardware?

Yes, a powerful configuration engine has been designed to support multiple business models, while proving sellers with an intuitive, consistent, and simplified experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering you to extend existing business models with minimal disruption to the sales experience.

SAP CPQ

Configuring, pricing, and quoting the right solution for your customers quickly and accurately

Quote complex business offerings in minutes

SAP CPQ helps deliver results with an intuitive configuration process across every sales channel.

Provide a richer customer experience

The SAP CPQ solution can empower your sales team and partners to offer complex product configurations, optimised pricing, and great-looking proposals. Your sales can be further accelerated by connecting SAP CPQ to your CRM, e-commerce, or ERP platform.

Cloud deployment
Performance to configure complex quotes instantly
Connectivity to sell through any channel on any platform
Automated and accelerated quoting with embedded AI

Deliver exceptional sales experiences

Improve sales engagements and build relationships that last with SAP Sales Cloud

Learn more

Key benefits

Increasing sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhancing operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Working smarter

Improve business insights to maximise sales opportunities, increase cross- and up-selling, and optimise pricing, while protecting margins.

Key features

Configuration optimisation

Empower sales reps to quickly create branded quotes that are error-free and adhere to company policies
Streamline configuration of quotes, regardless of complexity, product dependency, or quote size
Generate quotes of 10,000 lines or more in seconds with automated approval and exception workflows

Margin protection and expansion

Protect the margin of every opportunity with product, customer, and channel price controls
Eliminate rogue discounting with rules-driven eligibility and margin-protecting guardrails
Increase deal size by utilising intelligent up-sell, cross-sell, and pricing recommendations

Seamless connectivity

Increase operational efficiency at a lower cost with connected quote-to-fulfilment processes
Streamline quotes by leveraging existing variant configuration models and ERP data
Engage customers and drive revenue with a unified data model through the integration of SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud solutions

Read how SAP CPQ improves customer experience

Pricing

Connect with our CPQ community

Join a global community of SAP experts and customers, sharing their insights.

Visit SAP Community

See how customers are succeeding with SAP CPQ

Connecting end-to-end software processes

Learn how Honeywell optimised its processes and improved its customer experience by integrating sales and commercialization processes from end-to-end using SAP revenue management products.

Watch the video

Reducing the time to create quotes for complex sales

See how the boiler-room solutions provider Cleaver-Brooks separated its sales reps from manual processes and cut time to quote from four hours to 15 minutes.

Read the customer story

Browse more customer stories

Technical and security resources

Visit SAP Help Portal

What are analysts saying?

SAP named a Leader among configure, price, and quote applications

Explore why Gartner® named SAP as a Leader in its 2026 Magic Quadrant™ report for configure, price and quote application suites.

Read the report

Drive value in the digital economy

Hear from Constellation Research on how CPQ can enable you to win in today’s era of new business models and customised offerings.

Watch the webinar

Get started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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Additional solutions

Explore additional offerings related to SAP CPQ.

SAP Billing and Revenue Innovation Management

Build customer loyalty that grows recurring revenue with personalised subscriptions, pay-per-use, and bundles.

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SAP Subscription Billing

Keep customers delighted with innovative monetisation of subscriptions, usage plans, bundles, and more.

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SAP Entitlement Management

Streamline and automate entitlement management and operations to meet the needs of your fast-moving, complex businesses.

Explore the product

Frequently asked questions

: SAP CPQ can provide sellers with an intuitive, step-driven process that simplifies the creation of complex customer quotes, while simultaneously protecting deal margins, reducing and eliminating errors, and streamlining approval processes with workflow automation. Designed with scalable management in mind, business administrators can leverage tools and guardrails, like customer-specific pricing, minimum margins, and dependent relationships, to improve business outcomes and reduce inefficiency. Built-in proposal generation enables users to easily publish and send error-free quotes with consistent, preapproved branding.
: SAP CPQ can enable you to extend B2B sales journeys with rich commerce experiences, while maintaining control over pricing, advanced configuration, and proposal generation with request for quote integration, seamlessly transitioning self-service selections and configurations into B2B opportunity workflows. Additionally, you can leverage SAP CPQ to empower SAP Commerce users with configuration and pricing options directly within their commerce experience.
: SAP CPQ includes preconfigured integration to SAP Sales Cloud and other SAP solutions, enabling you to reduce the complexity of lead-to-quote processes. SAP CPQ also includes integration with third-party CRM offerings, and you can leverage pre-built connectors to streamline integration with an extensive list of SAP and third-party solutions through SAP Integration Suite. Discover how SAP CPQ can connect with your solution ecosystem in theSAP CPQ Integration Guide.
: Yes, SAP CPQ has been purposely designed to help you streamline lead-to-quote processes, while maximising the value of existing investments. With SAP CPQ, professional edition, you can utilise existing variant configuration (VC) models and MTO, BTO, and ETO configuration rules within SAP CPQ.
: Yes, a powerful configuration engine has been designed to support multiple business models, while proving sellers with an intuitive, consistent, and simplified experience. Each quote within SAP CPQ can support multiple product types and consumption schedules, empowering you to extend existing business models with minimal disruption to the sales experience.