CRM Activation AI : perfect timing and omnichannel orchestration to the individual
Problem: 80% of messages sent are never read. Why? Because customers are not available. Solution: Activate each customer individually when they are really available and on the communication channel of your choice to ensure visibility and conversion. Benefits: engagement up to +40%, conversion up to 30%, unsubscribes up to -40%, sleeping customers reactivation up to +50% A partner that is a member of SAP’s curated startup ecosystem.
By Notify
Overview
Improve Engagement & Conversion
Activate each customer individually when they are truly available and on the communication channel they prefer to ensure message visibility (opening), consumer engagement (web or shop traffic) and conversion (more transactions, increase in average basket value). Top 3 inbox visibility / Engagement (+15% < +40%) / Conversion (+10% < +30%)
Design Experience & Loyalty
Orchestrate each message in real time and on an individual basis across your channels to reduce marketing pressure and improve the customer journey (43% of customers feel over-solicited by brands because the marketing pressure is too high). Avoid multiple messages and overlap. Better CX quality / Marketing Pressure -10% < -60% / Unsubscribes -10% >-40%
Secure your Customer Capital
Ensure 100% deliverability with personalised, smoothed message delivery, as campaigns are not mass-distributed. Control your campaigns with stop & go if a change (price, stock, etc) needs to be made at any time. Get back in touch with your inactive customers in your database, and reactivate this audience to serve the growth of your base and your customer capital. Sleepers reactivation up to +50%
Details
Solution Type
Extensions and Add-ons
Industry
Cross-Industry, Retail, Banking, Insurance, Travel and Transportation
Compatibility
Works with
SAP Engagement Cloud
Features
Orchestration Plan Calendar View
Visualise your CRM campaigns orchestration and omnichannel KPIs at a glance by connecting all your market automations and communication actions. Take advantage of real-time recommendations from artificial intelligence to boost your performance.
Customer Availability Heatmap
See at a glance the actual and predicted availability of your different audiences and check the compatibility and performance of your sales promotion programming.
Data Base Value
See at a glance how the segmentation of your customer database is evolving (reactivation of inactive customers, avoidance of RGPD churn, conversion of occasional customers into repeat customers) and project yourself into the future.
Plans and pricing
ian Activate
ian Activate
- Minimum contract 1 year
- Has prerequisite
ian Activate
Technical Information
| Solution Type | Extensions and Add-ons |
| Category | Artificial Intelligence |
| Industry | Cross-Industry, Retail, Banking, Insurance, Travel and Transportation |
| Works with |
SAP Engagement Cloud |
Resources
Notify Website
Study cases
Customers
Publisher
Notify
Launched in 2016, Notify provides a unique response to the challenges of reactivating, engaging and retaining customers. An independent, self-financed structure, its aim is to enable advertisers to activate each of their customers in real time, when they are available. Notify sends the right message to the right person at the right time, via the right channel. The start-up is able to increase visibility and engagement by +30% compared with traditional CRM, reactivate inactive customers by +50% and increase conversion by +20%. Notify currently works with more than 120 brands in multiple market segments. The team currently consists of 42 people with strong technological expertise and recognised marketing know-how.
