SAP BTP for customer experience
Make every customer feel like your only customer
Deliver the right information to the right customer at the right time
Connect customer-facing solutions with ERP, supply chain, and finance departments to increase confidence in AI results and automated processes.
Deliver connected enterprise experiences
Boost customer satisfaction and efficiency with predefined integrations that connect inventory, order, and delivery processes across the enterprise.
Maintain profitable growth
Ana lyze customer interactions and align marketing, sales, and finance plans to improve margins, boost performance, and drive profitable growth.
Create personalised experiences
Improve engagement and efficiency with low-code apps, identity-driven personalisation, and automation across the lead-to-cash process.
Explore BTP use cases for CX teams
Accelerate integration and increase productivity
Connect all departments to deliver on-demand order, delivery, and billing information.
Maintain profitable growth with integration and analysis
Improve profitability and alignment across all teams with holistic analysis of finance, supply chain, and customer data.
Resources
See how customers are succeeding with SAP
Service ticket handling enhanced by AI agents
Bosch is enhancing AI-driven responses in SAP Sales Cloud and SAP Service Cloud by integrating data from SAP and non-SAP sources.
Preparing for the digital revolution with connected CX
Toyota uses BTP to enhance its CX with data, analytics, AI, application development, automation, and integration solutions.
Automating sales orders to enhance speed and support growth
Chipone Technology uses SAP Build Process Automation to increase the automation rate in its lead-to-cash process.
Taking event-driven architecture to the next level
Learn how Elkjop revamped its order processing by adopting a cloud-based, event-driven system to exceed customer expectations.