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Power seamless, personalised experiences everywhere

Discover how SAP Customer Experience solutions can help you attract and retain customers, while growing revenue.

Understand your audience by anticipating their needs. A unified customer profile from every data source across the enterprise can provide unique insights to help you serve your customers better.

Engage your customers by acting on insights and delivering hyper-personalised experiences. With our portfolio of solutions, you can deliver the right message at the right time and in the right place to drive engagement and inspire customers to act.

Deliver on your promises – from providing a quick and simple buying experience, to having orders ready for a seamless pickup, to showing up on time for a service call. Fulfilling your brand promise is critical to customer satisfaction.

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Create an intelligent enterprise with CX and CRM solutions

Hear Christian Klein, CEO and member of the Executive Board of SAP SE, describe why customer experience is an integral part of an intelligent enterprise.

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Hear from our customers

Learn how the SAP Customer Experience portfolio helps companies understand and engage their customers like never before.

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SAP Customer Experience and Microsoft Teams

Find out how SAP and Microsoft are expanding our partnership and integrating Microsoft Teams across SAP solutions.

Read the press release


#CXUnplugged Talk: Privacy Versus Personalisation

Join host Stephanie Thum and guests Shalini Mitha and Ratul Shah for a discussion on a customer experience paradox.

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SAP completes the acquisition of Emarsys

Learn about SAP’s acquisition of Emarsys and how Emarsys products will be added to the SAP Customer Experience portfolio.

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SAP Customer Experience LIVE: On Demand

Learn best practices for creating personal, trusted, and connected experiences, and hear about product innovations and road maps.

Watch sessions on demand
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