Execute contextual targeting at scale with Planalytics and SAP Emarsys
Boost sales and customer engagement with weather-driven insights. Planalytics Weather-Driven Demand (WDD) metrics seamlessly integrates into SAP Emarsys Customer Engagement, empowering marketers to deliver highly personalized campaigns across channels.
Overview
Improve return on ad spend by 3x or more
By optimizing campaigns and aligning inventories with real time market-level demand businesses can drive sales leading to return on ad spend improvements of 3x or more.
Improve retention rate by up to 24 percent
Having products featured and available when shoppers want them drives sales, customer satisfaction, and loyalty. Increase retention rates by reaching your customers with a relevant message based on what products they are "in market" for.
Increase inactive customer winback rate up to 61 percent
Significantly increase engagement and conversion with inactive customers through targeted messaging where weather is creating demand for these audiences.
Details
Solution type
APIs and Technical Components
Industry
Retail, Consumer Products, Media
Compatibility
Works with
Features
Optimize when, where, and how you allocated your ad spend
Understand where and when to shift your budget based on weather context. Maximize the efficiency and effectiveness of your campaigns to achieve the highest possible return on investment.
Optimize incentivization strategy for improved targeting
Understand what, where, when, and how much to market based on weather context. Add automated weather driven campaigns to your marketing calendar, increasing touches and improving revenue results. Minimize attrition by leveraging highly personalized and timely content.
Improve relevancy with personalized product content
Understand what products your consumer will be "in-market" for based on weather context. Target audiences with relevant product messaging to increase conversion and sales.
Plans and pricing
All plans include:
Custom Edition
Customized weather-driven demand analytics that specifically match your products and locations
Price upon requestCustomized weather-driven demand analytics that specifically match your products and locations
Industry Edition
Weather-driven demand analytics for 3 industry merchandise categories for a single country
Per YearUSD 45,000.00- Minimum contract 1 year
Weather-driven demand analytics for 3 industry merchandise categories for a single country
Technical Information
| Solution type | APIs and Technical Components |
| Category | Marketing |
| Industry | Retail, Consumer Products, Media |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
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| Operations |
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The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
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| Compliance |
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| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
Resources
Integrating Weather Analytics into SAP Emarsys Customer Engagement Platform
Climate Proofing Retail NRF and Planalytics White Paper
Case Studies
Publisher
Planalytics, Inc.
Planalytics, Inc. is a global leader in predictive demand analytics that enable consumer-centric companies to understand the customer context driving buying decisions and take action at scale.
More solutions provided by Planalytics, Inc.
Planalytics, Inc.
Weather-Driven Demand Analytics
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- CategorySupply Chain Planning
- Solution typeExtensions and Add-ons
SAP Engagement Cloud SAP S/4HANA Enterprise Management SAP Analytics Cloud for planning