Customer experience and CRM innovations
Recent innovations
AI agents for sales and e-commerce
Deploy specialized AI agents to turn incoming email requests into ready-to-send quotes, and automatically optimize product descriptions, attributes, and images for your catalog.
SAP integrates ESM with core solutions
SAP Enterprise Service Management delivers comprehensive issue-to-resolution, seamlessly integrating into areas such as finance, HCM, and CX. It optimizes service delivery with AI-activated workflows, reducing time to value and TCO.
SAP Revenue Growth Management for trade promotions
Revenue Growth Management helps consumer product companies plan, approve, and execute short- and long-term trade promotions, manage trade funds, and analyze performance with profit and loss analytics.
Planned innovations
Q3 2025
AI-assisted report builder
Create personalized reports with AI—ask natural questions, refine your filters, and export dynamic insights for flexible, adaptive analysis.
Q4 2025
Customer sentiment analysis
View the trend of customer sentiment over time based on the sentiment associated with each interaction, from first to last touch.
Q4 2025
Advanced marketing segmentation
Integrate SAP Customer Data Platform’s audience builder with SAP Emarsys for richer data and a single-tool marketing workflow.
Explore SAP Customer Experience road maps
E-commerce
Learn how an integrated, scalable, and enterprise-grade digital commerce platform can help you fuel innovation and drive profitable growth.
Service
Deliver a consistent service experience and connect customer contacts from different channels in one solution.
Customer engagement
Refine your segmentation strategy to create targeted communications and engage customers using advanced personalization capabilities.