Sales and revenue
Drive revenue with connected, AI-enhanced sales experiences
Accelerate sales with insights and AI
Turn leads into revenue faster with a connected lead-to-cash process that boosts efficiency, improves outcomes, and helps you adapt to every buyer’s needs.
Connect data, processes, and people to improve outcomes
Connect your business processes to speed up lead-to-cash, and use AI to streamline engagement and deliver smarter, more seamless sales experiences.
Apply insights to help reps operate at scale
Equip your team with insights, recommendations, and AI summaries to enhance engagement and make confident, well-informed sales decisions.
Adapt to new customer needs and market opportunities
Stay ahead of market shifts by quickly adapting your focus and sales strategy with embedded AI that surfaces key insights to help you act on what matters most.
Autonomous sales assistants
Increase revenue generation by automating sales execution, surfacing real-time insights, and acting on next-best actions with agentic assistants.
Deal Qualification Assistant
Qualify and prioritize high-intent leads faster using autonomous AI to deduplicate data, enrich insights, and assess fit and intent in real time.
Route and engage prospects effectively using AI agents to match leads to the right sellers and generate timely, personalized outreach.
Autonomously convert leads into opportunities and strengthen pipeline quality using agentic AI to prefill data, accelerate readiness, and propel your best opportunities.
Sales Assistant
Execute deals faster using autonomous AI to capture insights, automate updates, and act on next-best actions in real time.
Capture and act on customer interactions with agentic meeting and email assistance using autonomous AI to summarize conversations, surface signals, and enable timely follow-ups.
Identify risks and maintain deal momentum utilizing agentic pipeline risk analysis capabilities that autonomously detect early warning signals, highlight blockers, and enable proactive action.
Deal Closing Assistant
Generate and configure accurate quotes using autonomous AI to pull product, customer, and opportunity data and create quote drafts.
Validate pricing, discounts, and availability in real time using autonomous AI to enforce policies, retrieve pricing, and confirm product availability before finalizing.
Convert quotes into confirmed orders and complete execution using autonomous AI to generate orders, manage customer communication, and update opportunity stages automatically.
Explore sales capabilities
Boost sales and buyer satisfaction with smart tools that help you close deals faster, tailor outreach, and stay ahead of shifting buyer expectations.
Automate sales execution across the cycle
Streamline engagement and automate updates with AI that drives next-best actions.
Improve pipeline visibility and forecasting
Act on real-time signals to identify risks and deliver more predictable outcomes.
Prioritize and convert high-value opportunities
Focus on the right deals with AI insights to improve win rates and conversion.
Configure and quote complex products with speed and accuracy
Generate error-free quotes faster with automated workflows and built-in margin protection.
Deliver seamless, connected quoting experiences
Integrate CPQ with CRM, e-commerce, and ERP to simplify approvals and accelerate deals.
Optimize pricing and maximize margins
Enable sales teams to apply pricing strategies, discount rules, and approvals to protect margins while delivering competitive offers.
Drive smarter sales planning and performance
Use AI to align territories and quotas with business goals and accelerate results.
Boost seller productivity and engagement
Equip teams with real-time insights and recommendations to improve performance.
Stay agile as your business evolves
Quickly adjust territories and incentives to respond to change and capture opportunities.
Incentive management
Comprehensive incentive compensation management
Real-time payment and performance insights
AI recommendations and plan optimization
Territory and quota
AI territory optimization and balancing
Geospatial insight and visualization
Predictive quota planning and analysis
Agent performance management
Centralized agent repository
Customized, automated onboarding
Advanced incentive management processes
Agent lifecycle management
Single platform for multiple lines of business
Comprehensive onboarding
Preconfigured integrations
Streamline order management from quote to fulfillment
Manage quotes, contracts, and orders with minimal manual effort to reduce errors and accelerate processing.
Automate order accuracy with real-time data and AI
Use real-time inventory, credit, and compliance data with AI to extract, validate, and confirm orders automatically.
Empower sales teams with order visibility
Give sales teams visibility into inventory, order status, and fulfillment updates to respond faster and improve customer commitments.
Automate sales execution with AI assistants
Streamline tasks and updates across workflows to keep deals moving forward faster.
Increase seller productivity and focus
Reduce manual work with AI that captures insights and enables sellers to focus on high-value opportunities.
Turn data into revenue-driving insights
Leverage unified business data with AI to uncover opportunities and drive better outcomes.
Engage the right buyer at the right time
Increase pipeline quantity with AI that identifies high buyers and activates personalized engagement at scale.
Accelerate conversion with connected execution
Align engagement and sales to move deals forward with coordinated actions that remove friction and accelerate deal progression.
Grow revenue through connected journey
Maximize customer lifetime value with AI-driven engagement that drives retention, expansion, and renewals.
Power up your B2B sales at the core
Join us to learn how to align your B2B sales strategy with marketplace shifts.
See how customers are succeeding with SAP
Digital excellence in customer experience
Learn how Grupo Q, a leader in auto sales and maintenance, is delivering an optimal customer experience.
Modernizing the customer experience
See how the MACO Group is digitalizing and automating their sales processes with a CRM platform from SAP.
See what analysts are saying about SAP
Selling smarter with AI and data
Discover ISG recommendations for practical AI and intelligent technology solutions to modern B2B sales challenges.
IDC explores AI’s potential for revenue management
Discover how leveraging SAP Business Suite’s AI advancements can lead to superior sales efficiency and resiliency.
Explore the future of autonomous sales
Discover the road map for autonomous AI agents in sales and how execution will evolve across the revenue lifecycle.
Resources
The state of sales: Q3 2026
Explore the trends and socioeconomic factors shaping sales in Q3 2026 and what they mean for your business.
Strengthening Customer Experience Across the Lead-to-Cash Journey
Discover how SAP CPQ streamlines lead-to-cash, improving pricing accuracy, accelerating deals, and delivering better customer experiences.
Increasing Sales Performance: Why aren’t we talking about the cognitive load of sales travel?
Sales travel drains time and focus. Reduce cognitive load by connecting planning, booking, and expenses to keep sellers focused on closing deals.
AI and CX: The dynamic duo revolutionizing sales
Learn how you can leverage AI to transform B2B sales by enhancing efficiency, personalization, and customer satisfaction.
Assembling intelligent lead-to-cash processes with AI
Discover how to assemble intelligent lead-to-cash processes with SAP’s action oriented business AI for B2B sales.
Streamline Lead-to-Cash Process
Discover how SAP Sales Cloud and SAP S/4HANA Cloud Public Edition streamline lead-to-cash processes that help sellers connect with buyers in any business environment.