CRM and customer experience

Engage customers with personalized experiences

Build lasting brand loyalty by offering meaningful experiences that delight customers.

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Welcome to The Future of Commerce readers

We hope you'll enjoy the new home of the relevant, timely content that you've come to rely on over the years.

  • Trends Predictions
    The ultimate holiday checklist for AI-driven engagement

    Ready for holiday peak season prep? Get ready to engage customers with seven important steps in our holiday checklist.

    Mikkel Tophoj
    Published on September 11, 2026
  • Trends Predictions
    Revenue growth: Why buyers vote with their budgets

    According to Gartner® Peer Insights™ reviewer responses to the question, ‘What were the key factors that drove your decision?’ 62% of SAP Commerce Cloud buyers and 53% of SAP Sales Cloud buyers cite “drive revenue growth” as a main reason when selecting these platforms.

    Binod Negi
    Published on September 2, 2026

Browse the latest customer experience content

Learning what drives customer behavior helps you deliver a top-notch, personalized experience. Find insights from the experts on how to make the most of your customer data.

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