SAP Innovation Summit

SAP is the Official Premier Partner of Expo 2020 Dubai

As Expo 2020 Dubai’s Innovative Enterprise Software Partner, SAP will co-innovate on real-time technology platforms to enable ‘made-for-you’ experiences for millions of visitors.

Discover more Discover more

Interested in personal digital assessment?

Customers expect a holistic customer experience and companies should be agile and adapt to the requirements of their customers on an ongoing basis. Relevant knowledge based on large amounts of data has to be gained in order to be one step ahead. Ready? Learn more about the digital maturity of your company.

2018 MENA Public Classroom Training Catalogue

We are pleased to launch our NEW public classroom training schedule for 2018!

View & Book Now! View & Book Now!

Stay always up-to-date via WhatsApp broadcast

Receive latest news from SAP MENA directly on your smartphone.

Subscribe now Subscribe now

SAP MENA Events

Meet SAP experts, partners, customers and get updated with the latest news from the digital world.

See upcoming events See upcoming events

Read blogs by our executives

4 Ways The Butterfly Effect Will Shape Emerging Technologies In 2018

In 2017, 3 major technologies went mainstream on a big scale, AI, IoT and Blockchain. How will these technologies come together and connect seemingly disparate elements in real-time and deliver enhanced and connected futures for all of us.

Why Human Ingenuity Needs To Tango With Technology

Innovation enabled by technology is redefining our lives. Our capability and our expectations are being reset in every walk of life. While we all agree that evolving technology has created new potential for everyone, it is human ingenuity (HI) on which true transformation rests.

Predictive Analytics Could Offer Intelligence-Led Economic Progress

SAP recently concluded a study on digital transformation that surveyed more than 3,000 senior executives from around the world, including emerging economies like Pakistan. 84% of those surveyed believed that digital transformation was key to their company’s future survival.