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SAP TechEd: a digital spectacle

Sign up to explore the latest in digital transformation – AI, machine learning, blockchain, and IoT breakthroughs. Nov. 14-16, Barcelona.

SAP is the Official Premier Partner of Expo 2020 Dubai

As Expo 2020 Dubai’s Innovative Enterprise Software Partner, SAP will co-innovate on real-time technology platforms to enable ‘made-for-you’ experiences for millions of visitors.

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Shop simple

Pick a category or check out what’s new. Get exactly what you need in seconds – at the SAP Store.


Predict the unpredictable

See how simple it is to predict future opportunities and risks using self-service analytics to turn data from all sources into valid insights and better decisions. Find the self-service analytics application that’s right for you.  

What happens when you merge brains and data?  

The DataGenius Challenge is back. It’s your opportunity to make the world – or your corner of it – a better place by solving a complex problem using analytics from SAP. Rewards for the top 3 entries. 


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Digital Transformation: Obstacles And Possibilities

According to a study by Roland Berger, digital transformation could bring an added value of €1.25 trillion for the European industry. 

Under Armour Powers International Growth with Simplified HR

Under Armour is investing heavily in international growth that includes a rapidly expanding direct-to-consumer business.

A Digital Core for the Digital Age

We’re living in unusual times, comparable to the Industrial Revolution or the Renaissance, where ideas and innovation change fortunes.

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