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Experience Management is here
Understand how your customers and employees are feeling – and deliver better and more personalised experiences that make them happy!
Too many highlights to see in 3 days
We recorded the SAPPHIRE NOW keynotes, announcements, sessions, and presentations. Feel free to replay anything you missed – on demand.
Future tech, explained
Learn how to use and benefit from blockchain, IoT, machine learning, conversational AI, and other intelligent technologies – all in under 70 minutes.
Watch our free virtual event now.
Saudi Arabia Battles to Grasp the Digital Initiative
Gain fascinating snapshot of Saudi Arabia today as it makes sweeping changes that will have a profound impact on the country’s future.
SAP has a new superpower
We added the transformative power of Qualtrics experience management to our intelligent technologies – and created a new tech frontier.
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