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Missed us at GITEX 2019?

Businesses rely on feelings, understand and act on your customers’ feelings in real time with SAP Experience Management (#XM) solutions.

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SAP sets course for the future with next-gen leadership

Bill McDermott to depart following successful decade as CEO; Jennifer Morgan and Christian Klein to become co-CEOs.

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Experience Management is here

Understand how your customers and employees are feeling – and deliver better and more personalised experiences that make them happy!

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SAP and UNICEF announce partnership

Together, we’re providing young people in disadvantaged communities with education, life skills and job training to prepare them for sustainable work and active citizenship.

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SAP Cloud Data Center Live in the UAE

#LiveLocalCloud

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Future tech, explained

Learn how to use and benefit from blockchain, IoT, machine learning, conversational AI, and other intelligent technologies – all in under 70 minutes. Watch our free virtual event now.