Wholesale distribution

Deliver what your customers need, where they need it, and at the right time using SAP solutions for wholesale distribution.
View down aisles of racks holding cardboard boxes of product on pallets in a large wholesale distribution warehouse

Adapt to the new economics of wholesale distribution

Drive profitable growth and meet evolving customer expectations with intelligent warehouse management and e-commerce solutions with embedded AI.

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SAP Business Suite can help wholesale distributors:

  • Run resilient businesses with unified applications.

  • Adapt to dynamic markets using an extensible warehouse management system.

  • Make fast, confident decisions based on harmonized inventory and pricing data.

  • Innovate with new business models and value-added services.

  • Reimagine how work is done with AI agents and industry-tailored automation.

Explore product roadmaps for wholesale distribution  

Future-proof supply chains

Withstand disruptions from global shocks, compliance pressure, and fierce competition by building a resilient, sustainable distribution network that can adapt and recover quickly.

Enhance customer engagement

Provide sales teams with pricing, inventory, and margin insights to accelerate productivity, improve performance, and engage customers.

Bolster sourcing and procurement

Achieve cost-effective, efficient wholesale distribution by building reliable supplier and channel partnerships while safeguarding product quality, traceability, and compliance.

Transform finance

Manage your top and bottom lines more effectively by improving supplier cost recovery, gaining better insights into profitability, and understanding your cash flow position.

Explore how SAP can help your wholesale distribution business run better

Achieve cost-effective transformation and sustainable growth using solutions tailored to the specific needs of the wholesale distribution industry.

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Fast, flexible planning

Evaluate strategies and mitigate disruptions with the ability to:

  • Improve forecast accuracy by unifying finance and operations data.

  • Reduce stock-outs and rush orders using dynamic materials planning.

  • Optimize inventory, customer service, and working capital with AI.

  • Manage backorders, surpluses, and expedited fulfillment costs alerts.

  • Boost uptime and lower costs using service parts planning.

Explore SAP Integrated Business Planning
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SAP APPLICATION

Demand planning

Manage stock levels and lead times, minimizing stock-outs due to unexpected events.

Explore SAP S/4HANA for advanced ATP 

SAP APPLICATION

Transparency from demand to delivery

Plan across your supply network in real time and evaluate parts inventory based on part volume, velocity, segment, and more.

Explore SAP S/4HANA Supply Chain for extended service parts planning 

VIDEO

Collaboration networks

Work with trading partners on planning, inventory, and quality management.

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PARTNER APPLICATION

Infosys Demand Sensing Solution

Improve short-term forecast accuracy by deploying daily level demand sensing with depth, recency of data, and high granularity.

Explore Infosys Demand Sensing  

PARTNER APPLICATION

AI/ML Powered Budget Forecast Accelerator by YASH Technologies Incorporated

Improve visibility across the entire supply chain, enhance internal strategic planning, and align volume plans with financial plans.

Explore AI/ML Powered Budget Forecast Accelerator 
Discover SAP Business Suite

See how SAP cloud ERP applications, SAP Business AI, and SAP Business Data Cloud come together to deliver exceptional value for your organization.

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See how customers are succeeding with SAP solutions for wholesale distribution

See what analysts are saying about wholesale distribution

Deliver growth with technology and innovation

Learn from Oxford Economics how midsize wholesale distribution companies are working to achieve continued and sustained growth.

Read the report 

SAP named a Leader in Gartner® Magic Quadrant™ for Source-to-Pay Suites

Find out why SAP has been recognized as a Leader for our ability to execute and completeness of vision in the 2025 Gartner® Magic Quadrant™ for Source-to-Pay Suites.

Read the report 

SAP named as a Leader in financial planning

SAP is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.

Read the report 
DALLAS, TEXAS
2025 NAW Billion Dollar Company Executive Roundtable

Join us on November 5–6 for strategy sessions on the industry’s most pressing issues and deep dives on cutting-edge industry trends.

Learn more

Resources

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SAP Business AI for wholesale distribution

Hear how Business AI can help you personalize B2B customer experiences, improve sales decisions, and streamline operations.

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Service and solutions for wholesale distribution

See how differentiating product services empower field technicians and call center agents to increase productivity.

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Marketing and sales for wholesale distribution

Learn how your sales team can accelerate revenue growth, productivity and sales performance, and informed decision-making.

Watch the video 
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Supply chain execution for wholesale distribution

Learn how to optimize operations by gaining visibility, aligning distribution and fulfillment processes, and collaborating with logistics partners.

Watch the video 

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Connect with SAP industry experts

Get advice on how to drive cost-effective transformation and sustainable growth with our innovative industry solutions.

Contact us

Explore packages and pricing

Choose modular, AI-enabled solutions tailored to your business priorities—finance, supply chain, HR, procurement, or sales—and grow at your pace.

Explore SAP Business Suite packages

See what's ahead with SAP road maps

Browse upcoming strategies and advancements across SAP products and industries—and get the insight you need to plan your strategy with confidence.

View product road maps for wholesale distribution

Frequently asked questions

Yes, our global partner ecosystem  lists complementary solutions for you to purchase on the SAP Store. These applications are certified by SAP, integrate seamlessly into your SAP environment, and support the end-to-end business operations. Hundreds of available applications support wholesale distribution—from supply chain planning and execution, to price optimization and order management, to sales performance—while more general extensions and add-on products support general business processes.

Wholesale distributors can engage with SAP and other customers through several SAP customer communities and Global User Groups. For example, the Americas’ SAP Users’ Group hosts regular meetings, interest groups, and peer-to-peer learning and networking events.

 

SAP Industries Live also hosts SAP Advisory Councils, where licensed customers discuss emerging technologies, software products, and market trends affecting distributors with SAP business experts. Contact your SAP sales representative for more information.

SAP Business Suite is an integrated system of mission-critical applications, real-time contextual data, and embedded AI. It connects every core process in your business and extends across the value chain of the wholesale distribution industry: planning, procurement, and execution, as well as marketing, sales, and service.​

SAP Business Suite for Wholesale Distribution offers solutions for end-to-end processes, including demand planning, supply chain execution, yard logistics, warehouse management, order management, logistics, transportation management, price optimization, and B2B e-commerce. Complementary AI capabilities include Joule copilot and Joule Agents. SAP Business Data Cloud pulls everything together with capabilities that support your most casual users to data scientists. Learn more.

Yes, our robust partner ecosystem includes a wide range of business process extensions, such as enhanced price optimization and order management. Our services partners support distributors of all sizes with planning, implementation services, and post-go-live support. Explore the full catalog of extensions on the SAP Store, or search for service partners on SAP Partner Finder app.

Gartner, Magic Quadrant for Source-to-Pay Suites, Micky Keck, Kaitlynn Sommers, Balaji Abbabatulla, Cian Curtin, Lynne Phelan, Chaithanya Paradarami, Martin Shreffler, 24 March 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact.

Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

Gartner, Magic Quadrant for Financial Planning Software, Regina Crowder, Vaughan Archer, Matthew Mowrey, Michelle Carlsen, 18 November 2024.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

 

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