SAP Engagement Cloud, content composer
Generate copy and images for campaign content blocks.
Overview
The feature is embedded directly into the campaign creation flow, letting marketers generate context-aware copy and images for individual content blocks without leaving the editor. The feature is embedded directly into the campaign creation flow, letting marketers generate context-aware copy and images for individual content blocks without leaving their workflow. It draws on product catalogue data, audience segment attributes, and reference campaigns to produce personalised, conversion-ready content at scale. Marketers can generate headlines, body copy, and CTAs in one action, regenerate individual elements independently, and create brand-consistent hero images using reference visuals and prompts. All generated content appears in a preview pane before being applied, keeping marketers in full control. Content can be edited, regenerated, or dismissed at any time.
Benefits
- Launch campaigns faster without leaving your workflow
- Personalize content at scale without leaving your workflow
- Eliminate context-switching between tools without leaving your workflow
Details
Solution type
AI Feature
Compatibility
Works with
SAP Engagement Cloud
Plans and pricing
SAP Engagement Cloud, content composer
Details:
AI Units are not currently required to use this AI offering in the underlying Cloud Service. This is subject to change.
You must have the base product in order to activate this solution.
- Contract duration available upon request
Details:
AI Units are not currently required to use this AI offering in the underlying Cloud Service. This is subject to change.
You must have the base product in order to activate this solution.
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Resources
Initial Setup - SAP Help Portal
Product - SAP Help Portal
Product - Feature Scope Description
Product - What's New
Product - Community
SAP Engagement Cloud, content composer