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Customer Reviews and Stories

See how customers are using SAP products, services, and technology


Ferrara gains insights into customer behavior with Qualtrics XM solutions and enjoys real-time visibility into all its data thanks to SAP HANA and SAP Analytics. When everyone can see up-to-the-minute data, they can all run “Ferrara Fast”.


Learn how DEUTZ has achieved increased efficiency across all business areas with the introduction of the SAP Analytics Cloud. 

Rainforest Connection

Find out how this non-profit tech start-up is streaming audio from the rainforest, including the sounds of logging trucks and chainsaws, to stop deforestation – and even predict it.

Waterwatch Cooperative

The Waterwatch crop disease alert app uses data from satellites, drones, ground sensors, and other sources to help farmers reduce disease by 25-40% and produce more food for more people. Here’s how.

Grupo R

Learn how Grupo R.S.A. de C.V. used SAP solutions to standardize processes across 35 diverse companies, advancing its position as a global leader in the oil and gas industry.


Goodwill changes lives by helping put people back to work. See how SAP Business ByDesign allows them to boost productivity, control costs, and put savings back into the communities they serve.

Avocados from Mexico

See how SAP technology gives this savvy marketing company quick access to the right data and insights to grow their business – and the popularity of Mexican avocados in the U.S.  


Learn how AIG, a multinational insurance company, utilized a wide range of SAP solutions to create a single source of truth for financial reporting across the organization globally.


Hear how this world-famous candy bar company uses SAP to get visibility into their 80 brands in order to make fast, evidence-based decisions to help them run better.  

Sports & Wellbeing Analytics

Using intelligent technologies to improve the safety and health of players in rugby is goal #1 for Sports & Wellbeing Analytics. Discover how they put safety first with SAP IoT.


See how Grundfos, the world’s leading water pump manufacturer, is helping to efficiently deliver clean water where it is needed while building customer loyalty using SAP Qualtrics and CRM.

Chalhoub Group

For luxury retail company Chalhoub Group, happy and engaged employees translate to passionate customer service. Learn how SAP is helping them win in the experience economy.


How is Swiss food and convenience retailer Valora revolutionizing the shopping experience and inspiring its customers using the SAP Customer Experience solutions? Watch this video to find out! 

Sigma Healthcare

Learn how Sigma Healthcare, Australia’s leading pharmacy network, is helping its pharmacies run more efficiently to serve its customers better using SAP Commerce Cloud and SAP Qualtrics.

Exide Industries

Storage battery leader Exide Industries leverages SAP solutions to develop a smart battery service that ensures a reliable power supply to its customers across India.

Airbus Americas

Airbus Americas is a leader in the global aerospace sector. See how they improved internal processes and the quality of their data using SAP Cloud Analytics to address customer needs. 


See how Natura, Brazil’s leading cosmetic company, uses the SAP Cloud Platform to create an intelligent enterprise that delivers superior customer service while protecting the environment.

Search for customers like you

SAP has more than 437,000 customers in 190 countries. Search for stories and videos by industry, solution, region, topic, or business size to find out how companies like yours are using our software and technology.

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