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Mercedes-AMG PETRONAS Formula One Team: Accelerating Tomorrow

Together with SAP, the Mercedes-AMG Petronas Formula One Team is driving innovation and accelerating tomorrow through the power of technology.

Moving to the cloud to increase agility and resiliency

Learn how SAP helped Nestlé achieve a global cloud transformation.

Continually raising the bar for women's sports and technology innovation

See how the WTA is consolidating 50 years of storied sports data to unlock endless insights.

Reshaping manufacturing via digital transformation and process innovation

Learn how ZEISS' smart factory transformation journey is making manufacturing more intelligent, efficient and productive.

Future-proofing sustainability ambitions

Understand how adopting a more structured approach to sustainability will positively impact core business activities through transparent reporting and goal setting.

Meaningful connections and experiences

Learn how data helps complement brand, human and emotional connections in delivering a delightful customer experience.

Prioritizing the customer experience

Discover how teaming up with high tech helps deliver a seamless,
frictionless shopping  experience. 

Unlocking new value via personalized communications

Learn how PUMA transforms their fanbase to drive growth by nurturing brand advocacy and loyalty.

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