Formerly SAP Emarsys

SAP Engagement Cloud

Deliver personalised, AI-driven engagement across every channel and touchpoint–driving loyalty, deeper relationships, and growth.
Engagement Cloud with Joule agent

What is SAP Engagement Cloud?

SAP Engagement Cloud is a solution that connects enterprise data and AI to securely orchestrate real-time, personalised interactions across the entire business.

placeholder

Build deeper connections by harmonising customer insights with real-time operational signals that:

  • Turn trusted SAP and enterprise data into AI-powered segments, triggers, and journeys. 

  • Accelerate execution with role-based assistants and embedded AI. 

  • Activate operational data (such as inventory, order status, fulfilment) to drive engagement. 

  • Scale securely using API-first architecture with enterprise-grade compliance.

SAP Emarsys is now SAP Engagement Cloud

Learn how SAP is making engagement a core, enterprise-wide capability and connecting customer interactions more deeply to how businesses run.

Read the announcement

Key benefits

Activate data for real-time engagement

Turn operational and customer data into confident, real-time interactions that directly influence demand, revenue, and retention.

Personalise every interaction, enhanced with AI

Power relevant messages and actions using rules-based logic, embedded AI, and Joule’s agentic capabilities—improving conversion, efficiency, and experiences.

Connect experiences across the business

Orchestrate marketing, sales, service, and commerce interactions using shared context and embedded AI capabilities, so every experience is relevant and connected.

Scale operations with enterprise flexibility

Drive consistent execution with a secure, cloud-native, and API-first solution that scales across brands, regions, and business areas.

Key features

placeholder

Comprehensive omnichannel engagement

  • Scale personalisation with a centralised, decision engine and reusable tokens. 

  • Orchestrate campaigns across web, email, SMS, mobile apps, ads, and more. 

  • Enable rapid content activation with low-code/no-code tools governed by enterprise controls. 

AI-powered engagements and insights

  • Embedded AI delivers predictive insights for smarter targeting, timing, and personalisation. 

  • Generative AI accelerates content creation and performance analysis. 

  • AI assistants in Joule turn insights into actions through guided, automated workflows. 

Seamless engagement across SAP Business Suite

  • Integrate natively with SAP S/4HANA, SAP Analytics Cloud, SAP Business Technology Platform, and SAP Customer Data Platform. 

  • Apply turnkey integrations and use cases across SAP Sales Cloud, SAP Service Cloud, and SAP Commerce Cloud solutions. 

  • Unify data models via SAP Business Data Cloud for consistency, governance, and scale.

Extensible, enterprise-grade engagement

  • Support complex global operations across brands, regions, and subsidiaries. 

  • API-first architecture aligns to SAP’s open data model for streamlined integration. 

  • Support both B2B and B2C data models and use cases. 

See how customers are succeeding with SAP

1 no

Build a business case

B2B Buyer Loyalty Index 2025

Learn how companies can build trust and drive loyalty-led growth by connecting data, personalising interactions, and aligning customer experience with core operations.

Read the report 

2025 Global Customer Loyalty Index

For the fifth year, SAP Engagement Cloud has explored what drives customer loyalty. We surveyed 12,041 general respondents in the US, UK, Germany, Australia, and UAE.

Read the report 

AI in Retail: Advancing in the Engagement Era

In spring 2025, SAP Engagement Cloud conducted research among 10,000 consumers and 1,250 marketers around the globe to dig deep into attitudes toward AI.

Read the report 

SAP Engagement Cloud is recognised with peer-review awards

G2 positioned SAP Engagement Cloud as an industry leader across numerous digital marketing categories.

See what analysts are saying about SAP Engagement Cloud

SAP is a Leader in the 2026 Gartner® Magic Quadrant™ for Personalisation Engines

For a seventh consecutive time, we’re recognised in the Leaders Quadrant.*

Get the report 

SAP is a Leader in IDC MarketScape

SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.

Get the report 

Frequently asked questions

SAP Engagement Cloud is a unified system of engagement that connects enterprise data and AI to securely orchestrate real-time, personalised interactions across the entire business.

 

We do this in three ways:

  • Orchestrate engagement across customers, partners, and suppliers with real-time, omnichannel interactions.

  • Turn data into intelligence with Joule AI—automating decisions and personalising at scale.

  • Scale with speed and flexibility on a composable, API-first platform for both B2B and B2C.

Yes. SAP has marketing solutions for B2C companies, including retail, travel and hospitality, e-commerce, and sports and entertainment.

 

SAP Engagement Cloud is purposely built to empower marketers to deliver personalised, cross-channel marketing campaigns and increase customer lifetime value. Its core capabilities include:

  • Integrated data layers.

  • Channel-agnostic personalisation engine.

  • Marketing automation.

  • Built-in intelligence, analytics, and reporting.

  • More than 60 pre-built strategies and tactics for different industries and verticals.

  • Omnichannel applications and integrations

  • Integrated loyalty solutions.

 

Yes. SAP has marketing solutions for B2B companies, including consumer products, wholesale distribution, industrial machinery, mills and mining, and utilities.

 

SAP Engagement Cloud is purposely built to help marketers deliver personalised, data-driven engagement across complex buying groups, long sales cycles, and multiple channels. Its core capabilities include:

  • Account- and buyer-level personalisation

  • Marketing automation and journey orchestration

  • Built-in intelligence, analytics, and reporting

  • Omnichannel applications and integrations

 

 

Disclaimer

* Gartner, Magic Quadrant for Personalisation Engines, by Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 2 February 2026


This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s Research & Advisory organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Magic Quadrant, Peer Insights are trademarks of Gartner, Inc. and/or its affiliates.

twitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixeltwitter pixel