SAP Engagement Cloud
What is SAP Engagement Cloud?
SAP Engagement Cloud is a unified system of engagement, powered by SAP Business Data Cloud, designed to deliver personalised customer lifecycle interactions that drive growth and build loyalty.
Power end-to-end customer lifecycle engagement with connected data and AI.
Orchestrate omnichannel engagement with real-time, personalised interactions
Turn data into insight with Joule and BDC for faster execution
Scale engagement rapidly on a composable, cloud-native and API-first platform
Orchestrate engagement across the experience
Use real-time data to deliver personalised, contextual interactions across every channel and lifecycle stage.
Turn unified data into real-time intelligence
Launch campaigns faster with Joule—using AI-powered insights from behavioural, operational, and engagement data to automate decisions, personalise interactions, and drive growth.
Scale engagement with flexibility and speed
Empower global teams with a composable, API-first platform—built for SAP and designed to accelerate value across brands, regions, and business areas.
SAP Engagement Cloud
SAP Engagement Cloud is currently in Beta and will be generally available in 2026.
Features
Comprehensive omnichannel engagement
Personalise at scale with an industry-leading engine and reusable tokens
Orchestrate campaigns across web, email, SMS, apps, ads, and more
Empower business users with low-code/no-code tools to launch fast
AI-powered engagements and insights
Embedded AI delivers predictive insights for smarter targeting and personalisation
GenAI tools save time creating content and analysing data
Joule Agents turn insights into actions with automated workflows
Seamless SAP Suite Integration
Powered by SAP Business Data Cloud with deep integration into SAP HANA and SAP Business Technology Platform
Turnkey solutions for Sales, Service, and Commerce
Extend seamlessly across SAP with unified data models for consistency and scale
Enterprise data management and open platform
Handle complex global operations across brands, regions, and subsidiaries
APIs aligned to SAP’s Open Data Model for easy, consistent integration
Support both B2B and B2C data models and use cases
Customer loyalty is on the move
Ensure your brand is the destination. Join our experts to learn how you can supercharge your loyalty programmes.
Be among the first.
Register now for our limited beta to get early access, shape the experience, and unlock exclusive benefits.