Neuroth: Reinventing Itself with Advanced ERP in the Cloud
PUBLIC
Picture Credit | Neuroth International AG, Graz, Austria. Used with permission.
Better hearing. Better living. This is what Neuroth International AG has been doing for
more than 115 years. The family company offers its customers tailored hearing aids and
hearing protection products. It delivers hundreds of customized hearing solutions every
day.
When its highly customized software landscape could no longer be updated, Neuroth
adopted a cloud-first strategy. It wanted to adopt modern technology to streamline its
processes and provide the foundation for innovation, including the implementation of
several automation projects for its business operations. Another important factor for
Neuroth in the evaluation of potential solutions was that it had to provide intelligent
interfaces to simplify connecting to its point-of-sales system.
Neuroth: Reinventing Itself with
Advanced ERP in the Cloud
Picture Credit | Neuroth International AG, Graz, Austria. Used with permission.
Better hearing. Better living. This is what Neuroth International AG has been doing for
more than 115 years. The family company offers its customers tailored hearing aids and
hearing protection products. It delivers hundreds of customized hearing solutions every
day.
When its highly customized software landscape could no longer be updated, Neuroth
adopted a cloud-first strategy. It wanted to adopt modern technology to streamline its
processes and provide the foundation for innovation, including the implementation of
several automation projects for its business operations. Another important factor for
Neuroth in the evaluation of potential solutions was that it had to provide intelligent
interfaces to simplify connecting to its point-of-sales system.
Neuroth: Reinventing Itself with
Advanced ERP in the Cloud
PUBLIC | 85904enUS (23/09) © 2023 SAP SE or an SAP affiliate company.
sap.com/terms-of-use
Featured Solutions and Services
SAP S/4HANA Cloud, public edition
and SAP Variant Configuration and
Pricing, part of the industry cloud
portfolio
Revenue
€144 million
Employees
1,200
Products and Services
Hearing equipment,
hearing protection, and
hearing advice
Industry
Wholesale
distribution
Neuroth
International AG
Graz, Austria
www.neuroth.com
(German)
Featured Partner
“SAP S/4HANA Cloud, public edition is the best
solution for us because it offers functionality that is
very broad. The standard SAP interfaces allow us to
offer the point-of-sale system within a very short
period of time for our 250 locations.”
Barbara Tscheliessnigg, COO, Neuroth International AG
Before: Challenges and Opportunities
• Highly customized all-in-one legacy software covering ERP and customer relationship management
processes that’s no longer able to be updated
• New strategy requiring a business transformation rather than focusing on upgrading legacy software
• Preparedness and flexibility for the future to meet future customer and market demands
Why SAP and Innovabee Group GmbH & Co. KG
• Comprehensive functionality, robust security, and proven industry-specific processes offered by
SAP S/4HANA® Cloud, public edition
• Simplification of complex product configurations, uniting front- and back-office processes using the
SAP® Variant Configuration and Pricing solution, part of the industry cloud portfolio from SAP
• Strong user experience offered by SAP S/4HANA Cloud, a key factor for Neuroth’s users
• Competency of consultants, response times, and quality of consulting from Innovabee as well as its
agile implementation approach
After: Value-Driven Results
• Eliminated the need to set up projects to implement new software functionality for new developments,
thanks to regular system updates
• Enabled the use of variant configuration tools by 800 third-party users in its hearing centers, thanks to
SAP Variant Configuration and Pricing
• Successfully familiarized its team with the functionality by processing use cases in the starter system
from the outset
Enabling High-Spec Product Configurations with SAP S/4HANA®
Cloud and SAP® Variant Configuration and Pricing
Of relevant supply chain
processes covered by one
solution
100%
Digital exchanges every day
between SAP S/4HANA
Cloud and the front-end
solution
>15,000
sap.com/terms-of-use
Featured Solutions and Services
SAP S/4HANA Cloud, public edition
and SAP Variant Configuration and
Pricing, part of the industry cloud
portfolio
Revenue
€144 million
Employees
1,200
Products and Services
Hearing equipment,
hearing protection, and
hearing advice
Industry
Wholesale
distribution
Neuroth
International AG
Graz, Austria
www.neuroth.com
(German)
Featured Partner
“SAP S/4HANA Cloud, public edition is the best
solution for us because it offers functionality that is
very broad. The standard SAP interfaces allow us to
offer the point-of-sale system within a very short
period of time for our 250 locations.”
Barbara Tscheliessnigg, COO, Neuroth International AG
Before: Challenges and Opportunities
• Highly customized all-in-one legacy software covering ERP and customer relationship management
processes that’s no longer able to be updated
• New strategy requiring a business transformation rather than focusing on upgrading legacy software
• Preparedness and flexibility for the future to meet future customer and market demands
Why SAP and Innovabee Group GmbH & Co. KG
• Comprehensive functionality, robust security, and proven industry-specific processes offered by
SAP S/4HANA® Cloud, public edition
• Simplification of complex product configurations, uniting front- and back-office processes using the
SAP® Variant Configuration and Pricing solution, part of the industry cloud portfolio from SAP
• Strong user experience offered by SAP S/4HANA Cloud, a key factor for Neuroth’s users
• Competency of consultants, response times, and quality of consulting from Innovabee as well as its
agile implementation approach
After: Value-Driven Results
• Eliminated the need to set up projects to implement new software functionality for new developments,
thanks to regular system updates
• Enabled the use of variant configuration tools by 800 third-party users in its hearing centers, thanks to
SAP Variant Configuration and Pricing
• Successfully familiarized its team with the functionality by processing use cases in the starter system
from the outset
Enabling High-Spec Product Configurations with SAP S/4HANA®
Cloud and SAP® Variant Configuration and Pricing
Of relevant supply chain
processes covered by one
solution
100%
Digital exchanges every day
between SAP S/4HANA
Cloud and the front-end
solution
>15,000
“It makes sense to base core business processes
on best practices. With SAP S/4HANA Cloud, we
can focus on innovation and differentiation,
knowing standard processes like finance and
logistics are covered by one of the best solutions
on the market.”
Heimo Kern, Head of Group IT, Neuroth International AG
Neuroth International AG partnered with Innovabee Group GmbH & Co. KG, taking an
agile approach to implement SAP S/4HANA® Cloud, public edition in just nine months
despite the pandemic. An external scrum master from PricewaterhouseCoopers (PwC)
ensured the agile approach was adhered to in a consistent way. In fit-to-standard
workshops, relevant processes were conducted in a starter system, allowing the team at
Neuroth to familiarize themselves with the software and use best-practice processes
embedded in SAP S/4HANA Cloud.
The ability to offer highly specific finished products, personalized from up to 1,000
products, is made possible using the SAP® Variant Configuration and Pricing solution,
part of the industry cloud portfolio from SAP. This solution simplifies complex product
configurations for sales representatives by uniting front- and back-office processes.
Neuroth has provisioned an open API to make the solution available for front-office users
in its 250 hearing centers.
With SAP solutions in place, Neuroth has simplified its IT landscape, and the internal team
can focus on innovation and differentiation to deliver a real competitive advantage.
Taking a Fit-to-Standard Approach to Maximize
Project Success
Fit-to-standard
approach achieved,
helping Neuroth
benefit from regular
automated updates
100%
IT operations and
mitigated
maintenance
requirements
Eased
on best practices. With SAP S/4HANA Cloud, we
can focus on innovation and differentiation,
knowing standard processes like finance and
logistics are covered by one of the best solutions
on the market.”
Heimo Kern, Head of Group IT, Neuroth International AG
Neuroth International AG partnered with Innovabee Group GmbH & Co. KG, taking an
agile approach to implement SAP S/4HANA® Cloud, public edition in just nine months
despite the pandemic. An external scrum master from PricewaterhouseCoopers (PwC)
ensured the agile approach was adhered to in a consistent way. In fit-to-standard
workshops, relevant processes were conducted in a starter system, allowing the team at
Neuroth to familiarize themselves with the software and use best-practice processes
embedded in SAP S/4HANA Cloud.
The ability to offer highly specific finished products, personalized from up to 1,000
products, is made possible using the SAP® Variant Configuration and Pricing solution,
part of the industry cloud portfolio from SAP. This solution simplifies complex product
configurations for sales representatives by uniting front- and back-office processes.
Neuroth has provisioned an open API to make the solution available for front-office users
in its 250 hearing centers.
With SAP solutions in place, Neuroth has simplified its IT landscape, and the internal team
can focus on innovation and differentiation to deliver a real competitive advantage.
Taking a Fit-to-Standard Approach to Maximize
Project Success
Fit-to-standard
approach achieved,
helping Neuroth
benefit from regular
automated updates
100%
IT operations and
mitigated
maintenance
requirements
Eased