Screen showing shopping cart functionality in SAP Commerce Cloud

SAP Commerce Cloud solutions

With our proven e-commerce solutions, you can unlock business agility and transform customer experiences.
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What is the SAP Commerce Cloud portfolio?

The SAP Commerce Cloud portfolio offers trusted e-commerce solutions that can help you innovate at scale and use enterprise-wide data to boost profits and customer satisfaction.

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Drive profitable outcomes by creating connected, insightful, and adaptive electronic commerce experiences, using feature-rich and scalable solutions that you can trust.

  • Adopt new e-commerce business models and customer touch points quickly
  • Link supply chain and demand signals with support for end-to-end processes, enabling profitable growth
  • Leverage insights to stay on top of customer behaviour and e-commerce performance
  • Use AI-based tools to offer relevant product recommendations and improve product discovery
  • Compose your own e-commerce architecture to deliver innovative and optimised electronic commerce experiences
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Growing a profitable B2B digital e-commerce business

Companies are using SAP Commerce Cloud solutions to delight customers with consumer-grade buying experiences for complex B2B purchases.

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Enriching experiences and the average order value

With SAP Commerce Cloud solutions, B2C companies are optimising e-commerce to improve consumer experiences and maximise the average order value.

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Customer Experience (CX) Webcast

Bye-bye boring: IDC data shows a path for CX to stand out in a sea of sameness.

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Key features

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Intelligent selling services

Promote offerings that are valuable to your customers and business with AI-based, real-time personalisation, recommendations, and merchandising.

Composable commerce for accelerated innovation

Innovate with a flexible, extensible, and modular commerce architecture.

Built-in, comprehensive capabilities

Simplify operations on a unified commerce architecture with an extensive set of features for B2C, B2B, D2C, B2B2C, and other business models.

One integrated source for enterprise-wide insights

Lower your total cost of ownership and deliver smooth and exceptional experiences everywhere.

B2B e-commerce

Support complex B2B and B2B2C models for customers, dealers, and distributors – all on the same e-commerce architecture.

See how customers are succeeding with SAP Commerce Cloud solutions

20% increase in revenue from the e-commerce portal

Learn how thyssenkrupp Materials Services used e-commerce software to scale sales and introduce more products, different payment methods, and marketing capabilities.

60% faster launches of new online shops

See how skin care company Beiersdorf rolls out online shops to new markets quickly, improving purchasing experiences and increasing sales.

Cutting support calls and inquiries

Learn how a consumer-like e-commerce website reduced costs for drinks wholesaler Breakthru Beverage.

Delivering a consistent customer experience

See how ALDO’s core e-commerce landscape now enables the agility to offer shoppers the services they want, when they want them.

SAP Commerce Cloud solutions are recognised with industry awards

Build a business case

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Top B2B commerce insights for tech innovators

Shed light on top trends from commerce experts that can help pave the way towards a profitable, sustainable, and resilient future.

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The state of B2B commerce in 2023

Explore a Master B2B survey of more than 200 B2B buyers and sellers to understand the state of B2B e-commerce in 2023.

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Futureproofing commerce and CX technology investments

Discover how precomposed hybrid architectures for commerce and customer experience help you adapt swifly to help deliver business success.

See what analysts are saying about SAP Commerce Cloud solutions

SAP a Leader in enterprise B2B digital commerce applications

Discover why SAP was recognised in the IDC MarketScape: Worldwide Enterprise B2B Digital Commerce Applications 2023–2024 Vendor Assessment.

2023 Gartner® Magic Quadrant™ for Digital Commerce

We're honored to be the only vendor to be named a Leader in the last nine publications.

SAP named a Leader

Learn why SAP was recognised in the IDC MarketScape: Worldwide Enterprise B2C Digital Commerce Applications 2024 Vendor Assessment.

Frequently asked questions

SAP Commerce Cloud is our proven e-commerce portfolio built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage complex catalogs, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences. The solutions also come with powerful and comprehensive B2B e-commerce capabilities.

SAP Commerce Cloud solutions can help you ease the buying process for your customers with a smooth experience – from search to sales. A combination of intuitive, self-service capabilities and AI-powered merchandising, guided selling, assisted service, and chatbots further aid the buying process and drive more profit at a lower cost of ownership. SAP Commerce Cloud solutions also simplify complex e-commerce and order processes, so you can engage customers more effectively and connect demand with your supply chain.

Prebuilt integration is based on SAP Integration Suite, which helps connect applications with other SAP and third-party cloud and on-premise applications. Since SAP Commerce Cloud solutions are based on open APIs, you can quickly integrate them with third-party solutions as well. We offer many prebuilt integrations to third-party solutions through SAP Store. You can also use serverless microservices to extend your e-commerce architecture through the open-source project “Kyma.”

Yes, SAP Commerce Cloud solutions can enable headless e-commerce scenarios through an API-first approach and the decoupled JavaScript-based storefront layer, known as project "Spartacus". This enables the creation of exceptional e-commerce experiences on every channel, device, or location, without requiring updates to the back-end core e-commerce software.

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Yes, the SAP Commerce Cloud portfolio provides an embedded solution for product, content, and catalogue management.

 

The SAP Product Content Management solution enables you to consolidate product data and catalogs centrally and publish them in various channels. You can make edits through an intuitive user interface, enhance product content quality with built-in data validation and workflows, bulk-edit and mass-upload product data, and support multilingual catalogs for a global e-commerce site.

SAP Service Cloud (formerly SAP Hybris Service Cloud) is the advanced CRM solution from SAP for customer service processes. It supports enterprises with products that require aftersales services.

*Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August, 2023. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.