Adriana Aroulho Executive Biography
Adriana Aroulho is the President of SAP Latin America and the Caribbean. Faça o download do documento© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this
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[PUBLIC]
Executive Biography
SAP Americas Team
Adriana Aroulho
President of SAP Latin America and Caribbean
SAP Americas
With a proven track record of leadership and over 25 years of deep experience in the IT
industry, Adriana Aroulho assumes the presidency of SAP Latin America and the Caribbean
in April 2025. This appointment follows her successful tenure of nearly five years at the
helm of SAP Brazil, where her people-centered leadership—with a strong focus on
innovation, diversity, inclusion, and sustainability—was widely recognized and awarded.
Joining SAP in 2017 as head of the Digital Business Platform in Brazil, Adriana quickly
demonstrated her vision and capabilities, leading to her appointment as Chief Operating
Officer (COO) in January 2019. During her time as COO, SAP Brazil distinguished itself as
the top-performing business unit globally. Her exceptional leadership led to her promotion
to President of the Brazilian operation, SAP’s largest market in the region, the following
year. Under her leadership, SAP Brazil significantly strengthened its position as a
benchmark in sustainable management, achieving its best-ever 7th place ranking in Great
Place to Work (for companies with up to 10,000 employees). Additionally, the Brazilian
subsidiary became the first within SAP globally to publish its own sustainability report,
outlining its commitments to environmental preservation, volunteerism, diversity, inclusion,
and social impact.
material
[PUBLIC]
Executive Biography
SAP Americas Team
Adriana Aroulho
President of SAP Latin America and Caribbean
SAP Americas
With a proven track record of leadership and over 25 years of deep experience in the IT
industry, Adriana Aroulho assumes the presidency of SAP Latin America and the Caribbean
in April 2025. This appointment follows her successful tenure of nearly five years at the
helm of SAP Brazil, where her people-centered leadership—with a strong focus on
innovation, diversity, inclusion, and sustainability—was widely recognized and awarded.
Joining SAP in 2017 as head of the Digital Business Platform in Brazil, Adriana quickly
demonstrated her vision and capabilities, leading to her appointment as Chief Operating
Officer (COO) in January 2019. During her time as COO, SAP Brazil distinguished itself as
the top-performing business unit globally. Her exceptional leadership led to her promotion
to President of the Brazilian operation, SAP’s largest market in the region, the following
year. Under her leadership, SAP Brazil significantly strengthened its position as a
benchmark in sustainable management, achieving its best-ever 7th place ranking in Great
Place to Work (for companies with up to 10,000 employees). Additionally, the Brazilian
subsidiary became the first within SAP globally to publish its own sustainability report,
outlining its commitments to environmental preservation, volunteerism, diversity, inclusion,
and social impact.
© 2026 SAP SE or an SAP affiliate company. All rights reserved. See Legal Notice on www.sap.com/legal-notice for use terms, disclaimers, disclosures, or restrictions related to this
material
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Prior to her successful journey at SAP, Adriana built a solid 22-year career at HP/HPE,
where she held various leadership roles. Her strong academic background includes a
degree in Social Sciences from the University of São Paulo (USP), a postgraduate degree in
Business Administration from Fundação Getúlio Vargas, and an MBA in Information
Technology Management from FIA (Fundação Instituto de Administração, USP). In 2015,
she earned a Certificate in Innovation and Entrepreneurship from the Stanford School of
Business.
A prominent figure in Brazil, Adriana was included in Forbes’ “Women of Success” list and
has received the “Leaders of Brazil” award twice in the IT category from LIDE. Her
achievements include being named IT Executive of the Year in Governance by IT Forum
(2023) and ranking among the top 50 most transformative CEOs in Brazil by HORSE. In
2024, she was honored as “Female CEO of the Year” by Brazil’s leading human resources
media consortium, Grupo Gestão RH. Adriana leads the LAC region from her base office in
São Paulo, Brazil.
material
2 / 2
Prior to her successful journey at SAP, Adriana built a solid 22-year career at HP/HPE,
where she held various leadership roles. Her strong academic background includes a
degree in Social Sciences from the University of São Paulo (USP), a postgraduate degree in
Business Administration from Fundação Getúlio Vargas, and an MBA in Information
Technology Management from FIA (Fundação Instituto de Administração, USP). In 2015,
she earned a Certificate in Innovation and Entrepreneurship from the Stanford School of
Business.
A prominent figure in Brazil, Adriana was included in Forbes’ “Women of Success” list and
has received the “Leaders of Brazil” award twice in the IT category from LIDE. Her
achievements include being named IT Executive of the Year in Governance by IT Forum
(2023) and ranking among the top 50 most transformative CEOs in Brazil by HORSE. In
2024, she was honored as “Female CEO of the Year” by Brazil’s leading human resources
media consortium, Grupo Gestão RH. Adriana leads the LAC region from her base office in
São Paulo, Brazil.